MailerLite Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
MailerLite costs Free to $25 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Comfort at $12/month, and Power at $25/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
MailerLite offers 4 pricing tiers: Free, Comfort, Power, Enterprise. A free plan is available. Paid plans include Comfort at $12/month (500 subscribers), Power at $25/month (500 subscribers). The Comfort plan is growing marketers needing automation, personalization, and branding removal.
Yes, MailerLite offers a freemium plan as of July 2026. The free tier includes 11 features with limits on subscribers and emails. Paid plans start at $12/month (500 subscribers) (Comfort). Pricing verified from 5 sources by CostBench.
MailerLite offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Up to 250 subscribers
- 2,500 monthly emails
- 2 user seats
- Drag & drop editor
- Visual automation builder
- Websites & landing pages (1 each)
- Signup forms (limit 3)
- Sell digital products (1)
- 100+ integrations including Claude and ChatGPT
- Campaign A/B testing
- 24/7 email & chat support for first 14 days
What's NOT Included (Paid Only)
- 5,000 monthly emails
- 3 user seats
- Unlimited templates
- 50 visual automations
- 10 websites & landing pages
- 5 digital products & bookings
- 10 signup forms & pop-ups
- Remove MailerLite logo
- Subscriber preference center
- Subject line generator
- AI writing assistant
- Dynamic emails
- Smart sending
- 24/7 email support
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| Subscribers | 250 | Unlimited/Higher |
| Emails | 2,500/month | Unlimited/Higher |
| Seats | 2 | Unlimited/Higher |
| Websites | 1 | Unlimited/Higher |
| Landing pages | 1 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the 2 limit
- You need features like 5,000 monthly emails or 3 user seats
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- MailerLite branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Comfort Plan Comparison
| Free $0 | Comfort $12/month (500 subscribers) | |
|---|---|---|
| Features | 11 included | 14+ included |
| Support | Community/Email | Priority Support |
| Branding | MailerLite branding | Your branding |
| Best For | Creators and small businesses just starting email marketing | Growing marketers needing automation, personalization, and branding removal |
Frequently Asked Questions
01 Is MailerLite free?
Yes, MailerLite offers a freemium plan with 11 core features included. However, there are limits on subscribers, emails that may require upgrading.
02 What's included in MailerLite's free plan?
MailerLite's free plan includes: Up to 250 subscribers, 2,500 monthly emails, 2 user seats, Drag & drop editor, Visual automation builder, and 6 more features. Key limits include Subscribers: 250, Emails: 2,500/month, Seats: 2.
03 What's NOT included in MailerLite's free plan?
The free plan excludes: 5,000 monthly emails, 3 user seats, Unlimited templates, 50 visual automations, 10 websites & landing pages. You'll also have MailerLite branding and limited support options.
04 When should I upgrade from MailerLite's free plan?
Consider upgrading when: you hit user or storage limits, need features like 5,000 monthly emails or 3 user seats, require premium support, or want to remove branding. The cheapest paid plan starts at $12/month (500 subscribers).
05 Is MailerLite's free plan really free forever?
Yes, MailerLite's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.