Price checkMonthly
Professional$900/per month/moCustomCustomEnterpriseCustom
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All Act-On Plans & Pricing

Plan Monthly Annual Best For
Professional
Custom
Enterprise
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Professional

Custom

Enterprise

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What does Act-On actually cost you?

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Tier
Billing
Your projected cost$23Kper month · $900/unit × 25units
Year 1 license$270K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Act-On's plans, annualized. Custom-priced tiers show a hatched bar.

Professional$11K/yr
CustomCustom
EnterpriseCustom
Quick Answer
Last verified:
High confidence

Act-On costs $900 to $900 per per month as of July 2026, with 3 plans available. Plan: Professional at $900/per month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Act-On offers 3 pricing tiers: Professional, Custom, Enterprise. Paid plans include Professional at $900/per month.

Compared to other marketing automation software, Act-On is positioned at the premium price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.1 out of 5 from 1,065 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Act-On cost?

Act-On pricing starts at $900/per month across 3 plans, with enterprise pricing available on request. Plans include Professional at $900/per month, Custom (custom pricing), Enterprise (custom pricing).

Act-On Pricing Overview

Act-On has 3 pricing plans ranging from $900 to $900/per month. The Professional plan costs $900/per month. The Custom plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote.

Act-On contracts auto-renew, with a annual contract minimum commitment.

There are at least 6 documented hidden costs beyond Act-On's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

See Act-On Plans

Act-On offers tiered pricing for its marketing automation software. The Professional plan is available at $900 per month. Custom and Enterprise plans are also offered.

How Act-On Pricing Compares

Compare Act-On pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare Act-On vs Alternatives

Before committing to Act-On, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

Compare pricing
VSBirch
From $49/month

Compare pricing
VSBlaze AI
From $79/user/month

Compare pricing

All Act-On alternatives & migration guides

What Companies Actually Pay for Act-On

Review scores
TrustRadius 7out of 10 (11)
G2 4.1out of 5 (1,065)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Limited flexibility and features within the email content composerMissing features, particularly concerning analytics and CRM integrationNeed for broader and deeper third-party integrationsMixed feedback on reporting clarity, especially for AI features and "true open" rates

How Act-On Pricing Compares

Software Starting Price Top Price
Act-On $900/per month $900/per month
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $5999/user/month
ConvertKit Free $189/month

Browse all Marketing Automation pricing →

6 Act-On Hidden Costs Beyond the List Price

Beyond the listed price, Act-On has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Add-ons and Advanced Features
    high 1 source
    industry "Add-ons and Advanced Features: Features such as CRM integration, Account-Based Marketing, Data Studio for advanced reporting, and AI tools are often included in the Enterprise tier or available as add-ons for an additional fee."
  • Professional Services $175 per hour
    medium 1 source
    industry "These services are priced at $175 per hour, with discounted rates for packages (e.g., 2 hours/year for $135/hour, 4 hours/year for $127.50/hour, 6 hours/year for $120/hour, 8 hours/year for $112.50/hour)."
  • Data Migration 30%
    critical 1 source
    industry "Data Migration: For general data migration projects, research indicates that 83% either fail or significantly exceed budgets, with average cost overruns around 30%."
  • Integration Costs $500 to $2,000 each, $5,000 to $20,000
    high 1 source
    industry "complex API connections for marketing automation platforms can cost an additional $500 to $2,000 each, and custom middleware development can range from $5,000 to $20,000."
  • Customization Fees
    medium 1 source
    industry "Customization fees are generally defined as charges for client-requested modifications to services."
  • Training Expenses $1,500 per one-hour course, $7,500 plus travel and expenses
    high 1 source
    industry "Virtual Custom Workshops are $1,500 per one-hour course, and two-day On-site Standard Workshops cost $7,500 plus travel and expenses."
Tip

Ask your Act-On sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Act-On Contract Terms

Act-On contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment annual contract
Based on 1 verified source

How to Negotiate Act-On Pricing

Act-On contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
General Negotiation medium success

Buyers often employ general negotiation tactics to secure better terms.

https://g2.com
High success Medium Low / difficult

Full negotiation guide →

Act-On Pricing FAQ

01 What is the cheapest paid plan for Act-On?

The Professional plan is the cheapest paid plan, costing $900 per month.

02 Does Act-On offer custom pricing?

Yes, Act-On offers Custom and Enterprise plans with custom pricing.

03 Are there any annual discounts available?

The provided data does not specify any annual discounts.

Is this pricing incorrect? — we'll verify and update it.