Quick Answer
Last verified:
High confidence

Act-On costs $900 to $900 per per month as of July 2026, with 3 plans available. Plan: Professional at $900/per month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Act-On offers 3 pricing tiers: Professional, Custom, Enterprise. Paid plans include Professional at $900/per month.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — See Act-On Plans

Act-On lists $900-$900/per month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: add-ons and advanced features, professional services, data migration. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Add-ons and Advanced Features

high addon

Features such as CRM integration, Account-Based Marketing, Data Studio for advanced reporting, and AI tools are often available as add-ons for an additional fee, which reviewers note can make the total investment higher than the listed starting prices.

industry

Add-ons and Advanced Features: Features such as CRM integration, Account-Based Marketing, Data Studio for advanced reporting, and AI tools are often included in the Enterprise tier or available as add-ons for an additional fee.

2

Professional Services

medium implementation

Professional services for enhanced setup, configuration, advanced customization, and user training are priced at $175 per hour, with discounted rates for packages.

industry

These services are priced at $175 per hour, with discounted rates for packages (e.g., 2 hours/year for $135/hour, 4 hours/year for $127.50/hour, 6 hours/year for $120/hour, 8 hours/year for $112.50/hour).

3

Data Migration

critical migration

General data migration projects have an average cost overrun of around 30%, with labor costs driving over 70% of migration expenses.

industry

Data Migration: For general data migration projects, research indicates that 83% either fail or significantly exceed budgets, with average cost overruns around 30%.

4

Integration Costs

high implementation

Complex API connections for marketing automation platforms can cost an additional $500 to $2,000 each, and custom middleware development can range from $5,000 to $20,000.

industry

complex API connections for marketing automation platforms can cost an additional $500 to $2,000 each, and custom middleware development can range from $5,000 to $20,000.

5

Customization Fees

medium implementation

Customization fees are charges for client-requested modifications to services, with Act-On's Enterprise tier allowing for "much more customization."

industry

Customization fees are generally defined as charges for client-requested modifications to services.

6

Training Expenses

high training

Act-On offers training courses and workshops, which cost "above and beyond the subscription fee," with Virtual Custom Workshops at $1,500 per one-hour course and two-day On-site Standard Workshops at $7,500 plus travel and expenses.

industry

Virtual Custom Workshops are $1,500 per one-hour course, and two-day On-site Standard Workshops cost $7,500 plus travel and expenses.

Frequently Asked Questions

01 What hidden costs should I budget for with Act-On?

Beyond the license fee, budget for: Professional Services ($175 per hour); Data Migration (30%); Integration Costs ($500 to $2,000 each, $5,000 to $20,000); Training Expenses ($1,500 per one-hour course, $7,500 plus travel and expenses). Exact totals depend on your deployment size and negotiated terms.

02 Does Act-On charge for implementation?

Act-On implementation is not included in the license cost. Professional services for enhanced setup, configuration, advanced customization, and user training are priced at $175 per hour, with discounted rates for packages.. Estimated impact: $175 per hour.

03 How much does Act-On support cost?

Premium support pricing for Act-On depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Act-On?

Overage and storage policies for Act-On depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with Act-On?

Add-on pricing for Act-On varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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Prices and terms change; verify against the live pricing page.

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