AWeber vs ConvertKit
Email Marketing pricing comparison · 2026 · Updated April 2026
AWeber pricing ranges from $0–$899/month, while ConvertKit ranges from $0–$66/month. AWeber is typically 9% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AWeber and ConvertKit (now rebranded as Kit) both serve email marketers, but they've evolved for different audiences. AWeber pricing starts at $0 for its Free plan (up to 500 subscribers), $15/month for Lite, $30/month for Plus, and $899/month for the Unlimited plan. ConvertKit offers a free Newsletter plan for up to 10,000 subscribers with limited features, then jumps to $33/month for Creator (1,000 subscribers) and $66/month for Pro (1,000 subscribers) — scaling up significantly with list size.
At entry level, AWeber's $15 Lite plan is considerably cheaper than ConvertKit's $33 Creator plan, though both are aimed at active senders who've outgrown free tiers. The critical difference is how they price at scale: ConvertKit charges substantially more per subscriber as lists grow, while AWeber's Unlimited plan at $899/month offers a hard ceiling. For a 10,000-subscriber list, AWeber costs roughly $35/month less than ConvertKit on comparable plans.
ConvertKit is built around creator workflows — tagging, segmentation, visual automation sequences, and subscriber-centric list management. AWeber counters with a 25+ year deliverability track record, simpler campaign workflows, and features like AMP for email and direct integrations with 750+ apps. If you run a content business with complex automation sequences, ConvertKit's tagging model is genuinely superior. If you want reliable, straightforward broadcast email without high per-subscriber costs, AWeber wins on price.
Plan-by-Plan Pricing
| Plan | AWeber | ConvertKit |
|---|---|---|
| Free | Free /month | Free /month |
| Lite | $15 /month | $33 /month |
| Plus | $30 /month | $66 /month |
| Unlimited | $899 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenariosConvertKit
3 scenariosMarket Intelligence
AWeber
- Median annual cost
- $780
- Based on
- 197 deals
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Contract Terms
| Term | AWeber | ConvertKit |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Before annual renewal date | 30 days |
| Minimum commitment | — | Monthly or annual billing available |
| Price escalation | Price increases implemented in 2025 | Automatic price increases occur when subscriber count increases. Some users report unexpected mid-contract price increases of 100-200%, though specific escalation clauses are not documented. |
| Can downgrade | — | Yes |
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Our Verdict
Choose AWeber if you're a small business or solopreneur who wants reliable email broadcasts without sophisticated automation. AWeber's $15/month Lite plan is significantly cheaper than ConvertKit at similar list sizes, and its deliverability track record is hard to beat for simple newsletter and follow-up sequences.
Choose ConvertKit (Kit) if you're a creator, blogger, or course seller who needs tag-based segmentation and visual automation sequences. ConvertKit's subscriber-centric model — where a subscriber is one contact regardless of how many sequences they're in — better reflects how creators build relationships. The higher price is justified if you're actively monetizing your list through digital products or memberships.
Frequently Asked Questions
01 Is AWeber cheaper than ConvertKit?
Yes, significantly at most list sizes. AWeber's Lite plan starts at $15/month for 500 subscribers versus ConvertKit Creator at $33/month for 1,000 subscribers. At 10,000 subscribers, AWeber runs approximately $35/month less than ConvertKit on comparable plans. ConvertKit only becomes cost-competitive if you need its specific creator automation features.
02 Does ConvertKit have a free plan?
Yes. ConvertKit's free Newsletter plan supports up to 10,000 subscribers but is limited to broadcast emails only — no automation sequences, no paid newsletters, and no advanced tagging. AWeber's free plan covers up to 500 subscribers with basic automation included. ConvertKit's free tier is more generous on subscriber count; AWeber's is more capable on features.
03 Which is better for automation — AWeber or ConvertKit?
ConvertKit has the more powerful automation builder for complex creator workflows. Its visual sequence editor, tag-based triggers, and subscriber-centric data model make it easier to build sophisticated nurture funnels. AWeber covers the fundamentals — autoresponders, behavioral triggers, and broadcast scheduling — but lacks ConvertKit's depth for multi-sequence automation.
04 How much does a 5,000-subscriber list cost on each platform?
For 5,000 subscribers, AWeber Plus runs approximately $50/month and ConvertKit Creator runs approximately $66/month — about $16 more per month for ConvertKit. At this tier, ConvertKit includes features like free newsletter migration and priority support, while AWeber includes unlimited landing pages, advanced analytics, and website tracking.
05 Can I migrate from AWeber to ConvertKit?
Yes. ConvertKit accepts CSV import of subscribers with tags and custom fields. ConvertKit also offers a free concierge migration service for lists over a certain size. The main work is recreating automation sequences, since ConvertKit's tag-based model differs fundamentally from AWeber's list-based structure. Plan 2-4 hours for a list under 10,000 subscribers.
06 Which platform has better deliverability?
Both have strong deliverability, but AWeber has a longer track record — it has optimized inbox placement since 1998. ConvertKit's deliverability is competitive and regularly rated well in independent tests. For most use cases the difference is negligible. AWeber's edge comes with very high-volume or complex sending patterns where its dedicated infrastructure history matters more.