AWeber vs Brevo
Email Marketing pricing comparison · 2026 · Updated April 2026
AWeber pricing ranges from $0–$899/month, while Brevo ranges from $9–$499/month. Brevo is typically 40% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AWeber and Brevo (formerly Sendinblue) take fundamentally different approaches to pricing. AWeber charges by subscriber count with unlimited email sends — starting at $0 (Free, 500 subscribers), $15/month (Lite), $30/month (Plus), and $899/month (Unlimited). Brevo charges by monthly email volume rather than subscriber count, starting at $9/month for 5,000 emails, $18/month for the Standard plan, and $499/month for Professional — while offering a free tier with 300 emails/day to unlimited contacts.
For businesses with large contact lists but moderate sending frequency, Brevo's model is dramatically cheaper. A business with 50,000 contacts sending monthly newsletters pays roughly $65/month on Brevo Standard (100,000 emails/month tier) — far less than AWeber's subscriber-scaled Plus plan. Conversely, a business with 1,000 subscribers who sends daily emails would pay more on Brevo's volume-based system than AWeber's flat subscriber rate.
Brevo is also a broader platform: it includes SMS marketing, WhatsApp campaigns, transactional email API, live chat, and a lightweight CRM — all within its standard plans. AWeber focuses exclusively on email marketing and is simpler to operate. If you need multi-channel marketing coordination or have a large list you email infrequently, Brevo's pricing model wins. If you send frequently to a modest list and want pure email simplicity, AWeber is more predictable.
Plan-by-Plan Pricing
| Plan | AWeber | Brevo |
|---|---|---|
| Free | Free /month | $9 /month |
| Lite | $15 /month | $29 /month |
| Plus | $30 /month | $69 /month |
| Unlimited | $899 /month | $18 /month |
| Standard (20,000 emails) | — | $65 /month |
| Standard (100,000 emails) | — | $129 /month |
| Professional | — | $499 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenariosBrevo
5 scenariosMarket Intelligence
AWeber
- Median annual cost
- $780
- Based on
- 197 deals
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Contract Terms
| Term | AWeber | Brevo |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Before annual renewal date | — |
| Minimum commitment | — | — |
| Price escalation | Price increases implemented in 2025 | — |
| Can downgrade | — | Yes |
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Our Verdict
Choose AWeber if you have a list of under 25,000 subscribers and send emails frequently (weekly or more). AWeber's unlimited sends within subscriber-count tiers means no surprise overage costs, and its 25+ year deliverability history is a genuine asset for high-frequency senders who depend on inbox placement.
Choose Brevo if you have a large contact database you email less often, or if you need multi-channel marketing (email + SMS + WhatsApp + chat) from a single platform. Brevo's contact-unlimited free plan and volume-based pricing model can save hundreds per month for businesses with extensive contact lists and moderate sending patterns. The built-in CRM and transactional email API also reduce the need for additional tools.
Frequently Asked Questions
01 Is Brevo cheaper than AWeber?
It depends on your sending pattern. Brevo starts at $9/month for 5,000 emails and doesn't charge by subscriber count — making it significantly cheaper for large lists with infrequent sends. AWeber starts at $15/month for 500 subscribers with unlimited sends, making it cheaper for small lists with high send frequency. At 2,500 subscribers sending weekly, AWeber's $35/month is comparable to Brevo's $18/month Standard plan.
02 How is Brevo's pricing model different from AWeber's?
AWeber charges by the number of subscribers in your account — more contacts means a higher monthly fee, regardless of how often you send. Brevo charges by monthly email volume — more sends per month means a higher tier, regardless of how many contacts you have. Brevo's model favors large lists with infrequent emails; AWeber's favors small lists with frequent emails.
03 Does Brevo offer SMS and WhatsApp that AWeber doesn't?
Yes. Brevo's Standard and higher plans include SMS marketing campaigns and WhatsApp Business messaging, making it a genuine multi-channel platform. AWeber is email-only, supplemented by web push notifications. For businesses coordinating email, SMS, and messaging channels from one platform, Brevo is the more complete solution.
04 How do the free plans compare?
Brevo's free plan allows unlimited contacts with 300 emails per day (roughly 9,000 per month), making it surprisingly usable for low-frequency senders with large lists. AWeber's free plan covers up to 500 subscribers with 3,000 emails per month. Brevo's free tier is more generous for businesses with many contacts but infrequent sends; AWeber's is better for small active lists.
05 Which has better email deliverability — AWeber or Brevo?
AWeber has a longer deliverability history (founded 1998) and is particularly strong for US-based senders. Brevo's deliverability is competitive and has improved substantially since its Sendinblue days — it now consistently scores well in independent deliverability tests. For European senders or businesses using GDPR-compliant workflows, Brevo's European infrastructure may have a slight edge.
06 Does Brevo include a CRM that AWeber lacks?
Yes. Brevo includes a lightweight built-in CRM for contact management, deal tracking, and customer pipelines — no additional software required. AWeber focuses purely on email marketing without CRM capabilities. For small teams that want a combined email + CRM tool without paying for separate software like HubSpot or Pipedrive, Brevo's bundled CRM is a practical advantage.