Quick Answer
Last verified:
High confidence

Brevo costs Free to $499 per month as of September 2026, with 9 plans available including a free tier. Plans: Free (free), Starter (5,000 emails) at $9/month, Starter (20,000 emails) at $29/month, Starter (100,000 emails) at $69/month, Standard (5,000 emails) at $18/month, Standard (20,000 emails) at $65/month, Standard (100,000 emails) at $129/month, and Professional at $499/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Brevo offers 9 pricing tiers: Free, Starter (5,000 emails), Starter (20,000 emails), Starter (100,000 emails), Standard (5,000 emails), Standard (20,000 emails), Standard (100,000 emails), Professional, Enterprise. A free plan is available. Paid plans include Starter (5,000 emails) at $9/user/month, Starter (20,000 emails) at $29/user/month, Starter (100,000 emails) at $69/user/month. The Starter (5,000 emails) plan is single users starting with email and multi-channel marketing.

Last verified: | Sources: 3 pricing pages and reviews
Know Before You Buy — Try Brevo Free

Brevo lists $0-$499/month, but hidden costs like implementation and support add to the total as of September 2026. Key hidden costs: brevo branding removal, dedicated ip cost, free plan daily sending limit. Verified from 3 sources by CostBench.

Hidden Costs Breakdown

1

Brevo branding removal

trustpilot

Very generous free plan, thank you! We like how a suspended campaign that has maximised the daily limit that can be resent the next day, without having to set it up again...

industry

No Brevo logo: available as add-on for Starter plan at $10/month

2

Dedicated IP cost

industry

Dedicated IP available as add-on for Standard and Professional plans

3

Free plan daily sending limit

trustpilot

Brevo has been a genuine lifesaver for us in the early startup phase. When cash is tight and every tool has to earn its place, their free plan punches well above its weight.

reddit

I think Brevo treats marketing and transactional emails the same for pricing. I have X emails a month and can spend that on transactional emails, automations or campaigns.

4

SMS and WhatsApp costs

industry

SMS and WhatsApp messaging billed separately at per-message rates

5

Account Suspension Risk

high compliance

Brevo enforces strict compliance policies that can result in account suspension without clear warning. Users report being banned for content that they believe doesn't violate policies, with support responses often citing generic policy violations.

trustpilot

Tanishka was super unhelpful, and it seems like other users are experiencing the same GPT'ish response of "it violates our policy" even though after reading it thoroughly it clearly doesn't...

reddit

We'll migrate in a couple weeks and never look back. Don't let these greedy fucks rip you off.

6

Starter Plan Contact Limit

medium addon

The Starter plan has a 500 contact limit that is not clearly disclosed in the pricing table on the website. This information is only revealed after sign-up, forcing users to upgrade earlier than expected.

trustpilot

Be careful when subscribing to Brevo's Starter plan. The pricing table on their website is not transparent and omits a crucial detail: a strict limit of 500 contacts. This information was only reveale...

7

Learning Curve for Advanced Features

low training

While the basic interface is user-friendly, advanced features like automation and WhatsApp integration require significant time investment to master. Support documentation may not cover all edge cases.

trustradius

Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.

trustradius

WhatsApp automation is complicated

8

Reliability Issues

high support

Some users report frequent downtime and unreliable service, particularly problematic for businesses using magic link login systems or time-sensitive transactional emails.

trustpilot

Worst piece of software I have ever used. Unreliable (frequently down, which is terrible for us as we used a magic link login system), buggy, horrible UX...

Frequently Asked Questions

01 What hidden costs should I budget for with Brevo?

Beyond the license fee, budget for: Brevo branding removal ($10/month); Dedicated IP cost (moderate); Free plan daily sending limit ($9-$29/month to remove); SMS and WhatsApp costs (variable); Account Suspension Risk (Complete service interruption); Starter Plan Contact Limit (Forced upgrade to higher tier); Learning Curve for Advanced Features (5-10 hours of learning time); Reliability Issues (Business disruption during outages). Exact totals depend on your deployment size and negotiated terms.

02 Does Brevo charge for implementation?

Implementation costs for Brevo vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Brevo support cost?

Some users report frequent downtime and unreliable service, particularly problematic for businesses using magic link login systems or time-sensitive transactional emails.. Estimated impact: Business disruption during outages.

04 Are there overage or storage costs with Brevo?

Overage and storage policies for Brevo depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with Brevo?

Add-on pricing for Brevo varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Brevo Free

Check current Brevo pricing

Prices and terms change; verify against the live pricing page.

See Brevo Pricing