Brevo vs ConvertKit
Marketing Automation pricing comparison · 2026
Brevo pricing ranges from $9–$499/month, while ConvertKit ranges from $0–$66/month. Brevo is typically 45% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Brevo starts at $9/month for 5,000 emails to unlimited contacts, priced by email volume rather than subscriber count. ConvertKit starts at $0/month for up to 10,000 subscribers with unlimited sends on its free Newsletter plan. The pricing models are fundamentally different: Brevo charges based on emails sent, while ConvertKit charges based on subscribers stored. For high-frequency senders with large lists, Brevo is often more cost-effective. For creators who send monthly newsletters, ConvertKit's free tier can be cost-free indefinitely.
Brevo is a full CRM suite — email, SMS, WhatsApp, push notifications, and transactional email in one platform. ConvertKit is email-only but deeply optimized for creators building audience-based businesses with digital products, paid newsletters, and subscription commerce.
Plan-by-Plan Pricing
| Plan | Brevo | ConvertKit |
|---|---|---|
| Starter (5,000 emails) | $9 /month | Free /month |
| Starter (20,000 emails) | $29 /month | $33 /month |
| Starter (100,000 emails) | $69 /month | $66 /month |
| Standard (5,000 emails) | $18 /month | — |
| Standard (20,000 emails) | $65 /month | — |
| Standard (100,000 emails) | $129 /month | — |
| Professional | $499 /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosConvertKit
3 scenariosMarket Intelligence
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Contract Terms
| Term | Brevo | ConvertKit |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | 30 days |
| Minimum commitment | — | Monthly or annual billing available |
| Price escalation | — | Automatic price increases occur when subscriber count increases. Some users report unexpected mid-contract price increases of 100-200%, though specific escalation clauses are not documented. |
| Can downgrade | Yes | Yes |
Continue researching
Our Verdict
Choose Brevo if you need multi-channel marketing (email + SMS + WhatsApp + transactional email) in a single platform, or if your contact list is large but email frequency is high — Brevo's email-volume pricing rewards frequent senders. Choose ConvertKit if you're a creator, blogger, or newsletter publisher who primarily needs email automation, digital product sales, and paid subscriptions without the complexity of a full CRM suite.
Frequently Asked Questions
01 Is Brevo cheaper than ConvertKit?
Brevo's starting price of $9/month is lower than ConvertKit's $33/month Creator plan, but the comparison depends on your sending behavior. Brevo is priced per email volume, so 100,000 contacts paying a low send frequency could cost very little. ConvertKit is priced per subscriber, so 100,000 subscribers will cost around $566/month regardless of how often you email them. For high-frequency senders, Brevo is usually cheaper. ConvertKit is free up to 10,000 subscribers on its Newsletter plan.
02 Does Brevo have a free plan?
Yes. Brevo's free plan allows up to 300 emails per day (9,000/month) to unlimited contacts, with basic automation workflows for up to 2,000 contacts. It includes a basic email editor, landing pages, and sign-up forms. Paid plans start at $9/month for 5,000 emails.
03 Can Brevo handle email automation like ConvertKit?
Yes. Brevo includes visual workflow automation with triggers based on email behavior, website page visits, contact properties, and ecommerce events. ConvertKit's automation is simpler and more creator-focused (tag-based, sequence-focused), while Brevo's automation supports more complex multi-channel triggers including SMS and push notifications.
04 Which is better for newsletter creators: Brevo or ConvertKit?
ConvertKit is better for newsletter creators. It has native paid newsletter subscriptions, the Creator Network for audience growth through cross-promotions, subscriber referral tracking, and digital product commerce built in. Brevo has none of these creator-specific monetization features and is designed for business marketing rather than creator businesses.
05 Does Brevo charge transaction fees on sales?
No. Brevo does not charge transaction fees because it doesn't natively support digital product sales or subscriptions. ConvertKit charges 3.5% + $0.30 per transaction on digital product and paid newsletter sales across all plan tiers, including the free plan.
06 What channels does Brevo support that ConvertKit doesn't?
Brevo supports email, SMS, WhatsApp, web push notifications, and transactional email (via SMTP/API) all in one platform. ConvertKit is email-only. If you need SMS for abandoned cart sequences or WhatsApp for customer communications, Brevo is the more capable platform.