Brevo vs Moosend
Email Marketing pricing comparison · 2026 · Updated April 2026
Brevo pricing ranges from $9–$499/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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Contract terms
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What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Brevo (formerly Sendinblue) and Moosend are both aggressively priced email marketing platforms, but they use fundamentally different pricing models. Brevo charges by email volume sent per month rather than subscriber count — its free plan includes up to 300 emails/day (9,000/month) with unlimited contacts, while paid Starter plans begin at $9/month for 5,000 emails. This model advantages businesses with large contact lists who email infrequently. Moosend charges by subscriber count with unlimited sends — Pro starts at $9/month for 500 contacts. Moosend's model advantages frequent senders with smaller lists.
The structural pricing difference creates specific use-case winners. A business with 50,000 contacts but who only sends one newsletter per quarter would pay very little on Brevo's email-volume model versus a significant subscriber-count fee on Moosend. Conversely, a store with 5,000 customers who sends daily cart abandonment sequences, weekly promotions, and transactional confirmations would blow through Brevo's email limits quickly and face high overage costs, while Moosend's unlimited sends model would keep costs flat. Knowing your send frequency and list size is the key to choosing correctly.
Feature-wise, Brevo has expanded significantly beyond email into SMS marketing, WhatsApp campaigns, live chat, and a built-in CRM — making it a genuine multi-channel marketing hub. Its free plan's unlimited contacts with 300 emails/day is one of the most generous entry points in the market. Moosend stays more focused on email and automation with no SMS or chat features, but its automation sophistication — behavioral triggers, product recommendations, weather-based campaigns — is deeper than Brevo's entry-tier automation. Brevo's Standard plan at $18/month (20,000 emails) unlocks comparable automation tools to Moosend's base Pro offering.
Plan-by-Plan Pricing
| Plan | Brevo | Moosend |
|---|---|---|
| Starter (5,000 emails) | $9 /month | Free /month |
| Starter (20,000 emails) | $29 /month | Custom |
| Starter (100,000 emails) | $69 /month | Custom |
| Standard (5,000 emails) | $18 /month | Custom |
| Standard (20,000 emails) | $65 /month | — |
| Standard (100,000 emails) | $129 /month | — |
| Professional | $499 /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosMoosend
3 scenariosMarket Intelligence
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Contract Terms
| Term | Brevo | Moosend |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | — | Annual billing available but not required |
| Can downgrade | Yes | — |
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Our Verdict
Choose Brevo if you have a large contact list but send infrequently, or if you need multi-channel marketing beyond email (SMS, WhatsApp, live chat). Brevo's free plan with unlimited contacts and 300 emails/day is the most generous in the market for businesses building large lists without high send volume. The built-in CRM and multi-channel tools also make it a strong all-in-one option for small teams.
Choose Moosend if you send email frequently — daily automated sequences, behavioral triggers, or multiple campaigns per week — and want a flat unlimited-send pricing model with strong e-commerce automation. At $9/month for 500 contacts with unlimited sends, Moosend's pricing is more predictable for high-frequency senders, and its automation depth for e-commerce workflows outperforms Brevo at comparable price points.
Frequently Asked Questions
01 What is the key pricing difference between Brevo and Moosend?
Brevo charges by email volume per month (free for 300 emails/day, paid from $9/month for 5,000 emails) while allowing unlimited contacts at any tier. Moosend charges by subscriber count (from $9/month for 500 contacts) with unlimited sends. High-frequency senders with small lists save more on Moosend. Infrequent senders with large lists save more on Brevo.
02 Does Brevo have a better free plan than Moosend?
Yes. Brevo's free plan is permanent — unlimited contacts, 300 emails/day, email campaigns, basic automation, and SMS credits with no time limit. Moosend only offers a 30-day trial. For businesses that want to use email marketing at no cost indefinitely, Brevo's free plan is one of the best available.
03 Which platform includes SMS marketing?
Brevo includes SMS marketing, WhatsApp campaigns, and even push notifications across its plans. Moosend does not include SMS or any non-email channel. If multi-channel messaging is part of your strategy, Brevo is the clear choice — it's built as a multi-channel platform, not a pure email tool.
04 Does Brevo have a built-in CRM like Moosend doesn't?
Yes. Brevo includes a basic CRM with contact management, pipeline tracking, and deal stages — available on all plans including free. Moosend is email-only with no CRM features. For small businesses that want email marketing and basic CRM in one platform without paying for Salesforce, Brevo's bundled CRM is a meaningful advantage.
05 How does Brevo handle email automation compared to Moosend?
Brevo's free plan includes basic automation (2,000 contacts eligible); the Standard plan ($18/month) unlocks marketing automation and A/B testing. Moosend's Pro plan includes advanced automation at all tiers — behavioral triggers, cart abandonment, weather-based campaigns, and AI product recommendations. Moosend's automation is more sophisticated for e-commerce at comparable monthly costs.
06 Can I import Brevo contacts to Moosend?
Yes. Export your Brevo contact list as a CSV and import it into Moosend. Custom fields, tags, and lists transfer via CSV. SMS contact data and Brevo CRM records are not portable to Moosend. Automation workflows and email templates must be rebuilt. Landing pages created in Brevo's builder cannot be directly imported into Moosend. Budget 2-4 hours for a typical migration.