Brevo vs Kartra
Marketing Automation pricing comparison · 2026 · Updated April 2026
Brevo pricing ranges from $9–$499/month, while Kartra ranges from $52–$549/month. Brevo is typically 90% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
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Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Brevo (formerly Sendinblue) and Kartra are both marketing platforms, but their pricing models, scope, and target users differ significantly. Brevo charges based on the number of emails sent per month rather than contact count — making it unusually affordable for businesses with large lists that send infrequently. Its Starter (5,000 emails) plan begins at $9/month, scaling to $29/month at 20,000 emails and $69/month at 100,000 emails on the same Starter tier. Kartra charges based on lead limits and funnel capacity, starting at $59/month on Essentials (or $52/month billed annually), and bundles email marketing with funnels, membership sites, video hosting, checkout, affiliate management, and a helpdesk.
Brevo is one of the most affordable options in the email marketing market and has added transactional email, SMS, WhatsApp, live chat, and a CRM over time. Its Standard tier ($18-$129/month depending on email volume) adds marketing automation, while Professional at $499/month and a custom Enterprise plan serve higher-volume senders. Kartra is not comparable on raw email price — its Starter plan at $119/month ($99 annual) and Growth at $229/month ($189 annual) replace an entire stack of creator tools, with Professional at $549/month ($429 annual) for larger operations.
Plan-by-Plan Pricing
| Plan | Brevo | Kartra |
|---|---|---|
| Starter (5,000 emails) | $9 /month | $59 /month |
| Starter (20,000 emails) | $29 /month | $119 /month |
| Starter (100,000 emails) | $69 /month | $229 /month |
| Standard (5,000 emails) | $18 /month | $549 /month |
| Standard (20,000 emails) | $65 /month | — |
| Standard (100,000 emails) | $129 /month | — |
| Professional | $499 /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosKartra
4 scenariosMarket Intelligence
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Brevo | Kartra |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | — |
| Minimum commitment | — | — |
| Can downgrade | Yes | — |
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Our Verdict
Choose Brevo if you have a large contact list but send emails infrequently, need transactional email alongside marketing automation in one platform, want the most affordable entry point for email marketing (Starter at $9/month for 5,000 emails, scaling to $69/month for 100,000 emails), or run a service business, SaaS, or e-commerce operation that doesn't need course hosting or membership sites. Standard at $18-$129/month adds automation without jumping to the $499/month Professional tier.
Choose Kartra if you sell courses, coaching programs, or membership communities and need a complete infrastructure — funnels, checkout, video hosting, affiliate tracking, and email all working natively together. Kartra's pricing seems higher at $59/month Essentials or $119/month Starter until you account for the four to six other tools it replaces. If your current stack includes a separate funnel builder, course platform, and payment processor, Growth at $229/month ($189 annual) or Professional at $549/month ($429 annual) can consolidate them.
Frequently Asked Questions
01 Is Brevo cheaper than Kartra?
At the entry level, yes — Brevo's Starter plan begins at $9/month for 5,000 emails/month (unlimited contacts), while Kartra starts at $59/month. However, Brevo is a pure email/SMS marketing tool, while Kartra includes funnels, course hosting, membership sites, video hosting, and checkout. The total stack comparison often narrows the gap significantly.
02 Does Brevo have sales funnels?
No. Brevo does not have a sales funnel builder, course hosting, membership sites, or native checkout with upsells. It offers landing pages and basic automation workflows, but for full funnel capability you would need to add ClickFunnels, Leadpages, or a similar tool. Kartra includes all of this natively.
03 How is Brevo pricing different from Kartra?
Brevo prices by email volume (emails sent per month) rather than contact count, which makes it extremely cost-effective for businesses with large lists sending few emails. Kartra prices by lead count and plan tier, starting at $59/month for 2,500 leads with unlimited email sends. For high-frequency senders with small lists, Kartra's flat model can actually be cheaper.
04 Does Brevo have a free plan?
Yes. Brevo's free plan allows 300 emails per day (roughly 9,000/month) to unlimited contacts. It includes a drag-and-drop editor, landing pages, and basic automation. Kartra has no free plan — the Essentials plan starts at $59/month. For businesses with very limited budgets, Brevo's free tier is a major advantage.
05 Can Kartra replace Brevo for transactional email?
Not well. Kartra's email is designed for marketing sequences and broadcasts, not transactional emails triggered by app events (like password resets, purchase receipts from external systems, or SaaS notifications). Brevo has a dedicated transactional email engine with SMTP relay. For transactional email needs, Brevo is the better choice.
06 Which is better for a small business with a large list: Brevo or Kartra?
Brevo is typically more cost-effective for list-heavy businesses that send marketing emails infrequently. A business with 50,000 contacts sending 20,000 emails/month pays just $29/month with Brevo. The same scenario in Kartra would require the Growth plan at $229/month for 25,000 leads. If you only need email marketing, Brevo wins on price at scale.