AWeber vs Moosend
Email Marketing pricing comparison · 2026 · Updated April 2026
AWeber pricing ranges from $0–$899/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AWeber and Moosend are both established email marketing platforms aimed at small businesses and solopreneurs, but they differ significantly in pricing structure and feature philosophy. AWeber offers a free tier for up to 500 subscribers (limited to 500 emails/month), with paid plans starting at $15/month (Lite) and $30/month (Plus), scaling by subscriber count up to an Unlimited plan at $899/month. Moosend has no permanent free plan — it offers a 30-day trial, then charges from $9/month for 500 subscribers with unlimited sends. Despite the lack of a free tier, Moosend's base pricing undercuts AWeber's Lite plan and includes more features at launch.
AWeber has been in the email marketing industry since 1998, which shows in both its strengths and weaknesses. Its deliverability track record is strong, its template library is extensive (700+ templates), and it recently added AI-powered email design tools. However, AWeber now requires users to have a custom domain email address to send campaigns — free email services like Gmail or Yahoo are no longer accepted — which adds a hidden infrastructure cost for new users without an existing domain email setup. Moosend has no such requirement.
Feature parity is close at lower tiers: both include drag-and-drop email editors, automation sequences, landing pages, and basic segmentation. Moosend edges ahead on automation sophistication with behavioral triggers, e-commerce event tracking, and AI product recommendation blocks. AWeber distinguishes itself with AMP for Email support, RSS-to-email automation for bloggers, and a broader native integration catalog. AWeber Plus ($30/month) unlocks split testing and detailed analytics that are available in Moosend's base Pro plan — giving Moosend better per-dollar value for teams that need testing workflows.
Plan-by-Plan Pricing
| Plan | AWeber | Moosend |
|---|---|---|
| Free | Free /month | Free /month |
| Lite | $15 /month | Custom |
| Plus | $30 /month | Custom |
| Unlimited | $899 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenariosMoosend
3 scenariosMarket Intelligence
AWeber
- Median annual cost
- $780
- Based on
- 197 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Contract Terms
| Term | AWeber | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Before annual renewal date | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | — | Annual billing available but not required |
| Price escalation | Price increases implemented in 2025 | — |
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Our Verdict
Choose AWeber if you're a blogger or content publisher who needs RSS-to-email automation, or if you want a free entry point with up to 500 subscribers. AWeber's 25+ years of deliverability track record and extensive template library (700+) also make it a safe choice for businesses that prioritize inbox placement over cutting-edge automation. The AMP for Email support is unique among entry-level platforms.
Choose Moosend if you want the best automation capabilities at the lowest price and don't need a permanent free tier. At $9/month for 500 subscribers with unlimited sends, Moosend includes advanced behavioral automation, e-commerce integrations, and A/B testing that AWeber reserves for its $30/month Plus plan. For any business running an online store or needing cart abandonment workflows, Moosend's automation depth at this price point is unmatched.
Frequently Asked Questions
01 Does AWeber have a free plan that Moosend doesn't?
Yes. AWeber's free plan supports up to 500 subscribers but is limited to 500 emails per month — one email per subscriber per month. Moosend has no permanent free plan, only a 30-day trial. If you have under 500 subscribers and send infrequently, AWeber's free tier is a genuine no-cost option. For unlimited sends and more automation power, Moosend's paid plans start lower.
02 What is the hidden cost issue with AWeber's custom domain email requirement?
AWeber now requires all users to have a custom domain email address (e.g., you@yourbusiness.com) rather than a free email like Gmail or Yahoo. If you don't already have a domain and hosting email, you'll need to purchase both. Domain registration runs $10-15/year and business email hosting adds $3-6/month, adding roughly $50-85/year in hidden infrastructure costs on top of AWeber's subscription.
03 How do the automation features compare between AWeber and Moosend?
Moosend's automation is more advanced at comparable price points. Its Pro plan includes behavioral triggers (cart abandonment, product views, weather-based), AI product recommendations, and unlimited automation steps. AWeber's automation on the Lite plan ($15/month) covers basic follow-up sequences; advanced segmentation and split testing require the Plus plan ($30/month). Moosend delivers more automation depth at a lower price.
04 Which platform has better email deliverability?
Both platforms maintain strong deliverability, but AWeber's 25+ year track record and dedicated deliverability team give it a slight edge in reputation. AWeber is an accredited sender with major ISPs and has maintained one of the strongest sender reputations in the industry. Moosend's deliverability is competitive and suits most use cases, but AWeber has the longer established track record.
05 Does Moosend have RSS-to-email automation like AWeber?
No. AWeber's RSS-to-email feature automatically sends an email digest whenever you publish a new blog post, making it a favorite among bloggers and content publishers. Moosend does not have native RSS-to-email functionality. If automated blog digest emails are part of your strategy, AWeber is the stronger choice.
06 What happens at 10,000 subscribers on each platform?
At 10,000 subscribers, AWeber Lite costs approximately $65/month and AWeber Plus approximately $115/month. Moosend Pro at 10,000 contacts costs around $88/month. AWeber Lite is cheaper at this tier if you only need basic features, but Moosend Pro includes more advanced automation at its price point than AWeber's comparably priced plans.