ActiveCampaign vs Iterable
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 18d ago
$177
$11K
Iterable
Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.
verified 27d ago
$177
$11K
Verdict · Vendr median · year 1
Iterable
saves
$10K
vs
ActiveCampaign
· 25 seats
Cheapest
$177
Spread
98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$14K/yr
year 1 license · $49/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
↓ Lowest median
Median annual
$177/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ActiveCampaign and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Iterable |
|---|---|---|
| Starter | $15 /month | Custom |
| Plus | $49 /month | Custom |
| Pro | $79 /month | Custom |
| Enterprise | $145 /month | — |
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | ActiveCampaign | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | — |
| Minimum commitment | Monthly or annual billing available | — |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | — |