ActiveCampaign vs Outgrow
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while Outgrow ranges from $0–$720/month. Both products are similarly priced at comparable tiers.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 18d ago
$4.3K
$11K
Outgrow
Outgrow is an interactive content platform that enables marketers to create quizzes, calcu
verified 15d ago
$4.3K
$11K
Verdict · Vendr median · year 1
Outgrow
saves
$6.3K
vs
ActiveCampaign
· 25 seats
Cheapest
$4.3K
Spread
60%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$14K/yr
year 1 license · $49/seat
Freelancer Pro
$14K/yr
year 1 license · $45/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
↓ Lowest median
Median annual
$4.3K/yr
Vendr · n=0 · limited data
avg 41% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
15 sourced facts
10 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
2w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
ActiveCampaign
Outgrow
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; refund window is 30 days from charge
No notification provided
Commitment
✓
Monthly or annual billing available
Not specified in sources
Price escalation
Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years.
Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
Visit Outgrow pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ActiveCampaign and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | Outgrow |
|---|---|---|
| Starter | $15 /month | Free /per month |
| Plus | $49 /month | $22 /per month |
| Pro | $79 /month | $45 /per month |
| Enterprise | $145 /month | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41%
Contract Terms
| Term | ActiveCampaign | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | No notification provided |
| Minimum commitment | Monthly or annual billing available | Not specified in sources |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |
| Can downgrade | Yes | — |