AgencyAnalytics vs SEMrush
SEO Tools pricing comparison · 2026 · Updated March 2026
AgencyAnalytics pricing ranges from $44.25–$349/month, while SEMrush ranges from $139–$499/month. AgencyAnalytics is typically 28% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AgencyAnalytics and Semrush serve overlapping but distinct needs for SEO agencies. Semrush is a comprehensive SEO research platform — keyword research, competitor analysis, backlink auditing, PPC research, and content optimization all in one. AgencyAnalytics is primarily a reporting and dashboard platform — it pulls data from Semrush, Google Analytics, Google Search Console, and 80+ other sources to build client-ready reports.
The comparison is almost complementary rather than competitive. Many agencies run both: Semrush for research and strategy work, AgencyAnalytics for client reporting. AgencyAnalytics starts at $79/month for 5 clients; Semrush starts at $140/month. The question is whether you need one or both.
Plan-by-Plan Pricing
| Plan | AgencyAnalytics | SEMrush |
|---|---|---|
| Freelancer | $59 /month | $139 /month |
| Agency | $179 /month | $249 /month |
| Agency Pro | $349 /month | $499 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AgencyAnalytics
3 scenariosSEMrush
4 scenariosMarket Intelligence
AgencyAnalytics
- Median annual cost
- $1,800
- Based on
- 4 deals
SEMrush
- Median annual cost
- $9,667
- Average negotiated discount
- 20%
- Based on
- 32 deals
Contract Terms
| Term | AgencyAnalytics | SEMrush |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must contact customer service; no self-service cancellation available online |
| Minimum commitment | — | Monthly or annual depending on billing cycle selected |
| Price escalation | No published schedule but users report mid-contract pricing model changes that move features to higher tiers, effectively forcing upgrades | No published schedule; users report price increases over time and reduced value relative to cost |
Continue researching
Our Verdict
Choose AgencyAnalytics if: client reporting is your primary pain point — you need white-labeled dashboards, automated monthly reports, and a single view of SEO + PPC + social performance per client. AgencyAnalytics excels at aggregating data from multiple sources into polished client reports at $79–$399/month.
Choose Semrush if: you need deep SEO and competitive research capabilities — keyword gap analysis, backlink auditing, position tracking, and content optimization tools. Semrush at $140–$500/month is the industry standard research platform that feeds into whatever reporting tool you use.
Bottom line: Most agencies need Semrush for research. AgencyAnalytics is worth adding once client reporting takes more than a few hours per week. They're not substitutes — they're different layers of the agency SEO stack.
Frequently Asked Questions
01 Can AgencyAnalytics replace Semrush?
No. AgencyAnalytics pulls data from sources like Semrush, Moz, and Google Search Console — it doesn't generate its own SEO research data. You still need a research tool like Semrush for keyword analysis, competitor research, and backlink auditing. AgencyAnalytics is a reporting layer, not a research tool.
02 Does Semrush have client reporting?
Yes. Semrush has a My Reports feature with customizable PDF reports and white-labeling on Agency plans. However, Semrush's reporting is less polished than AgencyAnalytics and doesn't aggregate non-SEO data sources (PPC, social, email) as seamlessly.
03 How many clients can AgencyAnalytics handle?
The Freelancer plan ($79/month) covers 5 clients. Agency ($179/month) covers 15 clients. Agency Pro ($399/month) is unlimited. Each client gets their own dashboard. Semrush doesn't have a per-client model — it's per-user with project limits depending on plan.
04 Which is better for tracking keyword rankings?
Both track keyword rankings. Semrush's Position Tracking is more feature-rich with cannibalization detection, SERP feature tracking, and competitor comparison. AgencyAnalytics' rank tracking is solid and displays well in client dashboards. For deep rank analysis, Semrush wins.
05 Can I use AgencyAnalytics with a Moz Pro or Ahrefs account instead of Semrush?
Yes. AgencyAnalytics integrates with Moz, Ahrefs, Semrush, and Google Search Console for backlink and keyword data. You don't need Semrush specifically — any of the major SEO platforms will feed into AgencyAnalytics' dashboards.