Moz Pro vs SEMrush
SEO Tools pricing comparison · 2026
Moz Pro pricing ranges from $39–$239/month, while SEMrush ranges from $139–$499/month. Moz Pro is typically 55% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Moz Pro and SEMrush are two of the most established SEO platforms, but they've diverged significantly in scope and pricing. Moz Pro remains focused on core SEO — keyword research, rank tracking, site audits, and its proprietary Domain Authority metric — starting at an accessible $39/month. SEMrush has evolved into a comprehensive digital marketing suite covering SEO, PPC, content marketing, social media, and competitive intelligence, with pricing starting at $199/month.
The 5x price difference reflects SEMrush's broader feature set, larger keyword database, and more extensive competitive analysis tools. For teams that only need SEO, Moz Pro offers compelling value. For agencies and marketers needing a full digital marketing toolkit, SEMrush bundles what might otherwise require multiple subscriptions.
Plan-by-Plan Pricing
| Plan | Moz Pro | SEMrush |
|---|---|---|
| Starter | $39 /month | $139 /month |
| Standard | $79 /month | $249 /month |
| Medium | $143 /month | $499 /month |
| Premium | $239 /month | Custom |
Market Intelligence
Moz Pro
- Median annual cost
- $1,794
- Based on
- 110 deals
SEMrush
- Median annual cost
- $9,667
- Average negotiated discount
- 20%
- Based on
- 32 deals
Contract Terms
| Term | Moz Pro | SEMrush |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must contact customer service; no self-service cancellation available online |
| Minimum commitment | — | Monthly or annual depending on billing cycle selected |
| Price escalation | — | No published schedule; users report price increases over time and reduced value relative to cost |
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Our Verdict
Choose Moz Pro if you need focused SEO tools at an accessible price point. Starting at $39/month, it delivers strong keyword research, reliable rank tracking, and the industry-standard Domain Authority metric without paying for PPC and social features you may not need.
Choose SEMrush if you need a comprehensive digital marketing platform that goes beyond SEO. At $199/month, the Starter plan includes SEO, competitive analysis, content tools, and PPC research. The higher price is justified if you'd otherwise subscribe to multiple point solutions.
Frequently Asked Questions
01 Why is SEMrush so much more expensive than Moz Pro?
SEMrush is a full digital marketing suite (SEO + PPC + content + social + competitive intel), while Moz Pro focuses primarily on SEO. SEMrush also has a larger keyword database and more extensive competitive analysis tools. The $199/month starter replaces what might cost $300+ in separate tools.
02 Is Moz Pro's keyword data as good as SEMrush?
SEMrush has a significantly larger keyword database with over 25 billion keywords vs Moz's smaller but curated dataset. For US-focused SEO, both are reliable. For international SEO or niche keywords, SEMrush typically provides more comprehensive data.
03 Which tool has better backlink analysis?
SEMrush has a larger backlink index, but Moz's Link Explorer with Domain Authority and Page Authority metrics remains an industry standard. Many SEO professionals use Domain Authority as a baseline metric regardless of which primary tool they subscribe to.
04 Can Moz Pro handle PPC research?
No. Moz Pro is an SEO-only platform. If you need PPC keyword research, ad copy analysis, or competitive ad intelligence, you'll need SEMrush or a separate PPC tool. This is the main capability gap between the two platforms.
05 Does either tool offer a free plan?
Both offer limited free access. Moz provides free tools like MozBar and limited keyword lookups. SEMrush offers a free tier with 10 searches per day and limited access to most features. For meaningful use, both require paid subscriptions.
06 Which is better for agencies?
SEMrush is generally better for agencies due to its broader feature set, client management tools, and white-label reporting. Moz Pro can work for SEO-focused agencies, but most pair it with additional tools for PPC and content needs. SEMrush's Agency Growth Kit adds dedicated agency features.