Price checkMonthly
Starter$39/moStandard$79/moMedium$143/mo
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All Moz Pro Plans & Pricing

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Starter

  • Core features

Standard

  • Core features

Medium

  • Core features

Premium

  • Core features
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What does Moz Pro actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$975per month · $39/unit × 25units
Year 1 license$12K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Moz Pro's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$468/yr
Standard$948/yr
Medium$1.7K/yr
Premium$2.9K/yr
Real-world benchmark

Buyers actually pay a median of $1.8K/yr for Moz Pro contracts (Vendr deal flow, n=110). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Estimate

Moz Pro costs $39 to $239 per month as of July 2026, with 4 plans available. Plans: Starter at $39/month, Standard at $79/month, Medium at $143/month, and Premium at $239/month. The median contract is $1,794/year based on 110 verified purchases.

Start Moz Pro Free Trial — 30 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Moz Pro offers 4 pricing tiers: Starter, Standard, Medium, Premium. Paid plans include Starter at $39/month, Standard at $79/month, Medium at $143/month. The Standard plan is general users and teams.

Compared to other seo tools software, Moz Pro is positioned at the mid-market price point.

  • Median contract: $1,794/yr from 110 purchases Precise
  • 5 documented hidden costs beyond list price
Last verified:

How much does Moz Pro cost?

Moz Pro pricing ranges from $39 to $239/month across 4 plans. Plans include Starter at $39/month, Standard at $79/month, Medium at $143/month, Premium at $239/month.

Moz Pro Pricing Overview

Moz Pro has 4 pricing plans ranging from $39 to $239/month. The Starter plan costs $39/month, best for general users and teams. The Standard plan costs $79/month, best for general users and teams. The Medium plan costs $143/month, best for general users and teams. The Premium plan costs $239/month, best for general users and teams.

The median Moz Pro customer pays $1,794/year based on 110 verified purchases.

There are at least 5 documented hidden costs beyond Moz Pro's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 4, 2026.

Start Moz Pro Free Trial — 30 Days

Moz Pro pricing starts at $39/month for the Starter plan in 2026. For teams needing more advanced features and higher credit limits, the Standard plan runs $79/month, the Medium plan costs $143/month, and the Premium plan is $239/month. All plans include access to keyword research, backlink analysis, site audits, and rank tracking tools, with the main differences being credit limits for site crawls and the number of campaigns you can manage.

How Moz Pro Pricing Compares

Compare Moz Pro pricing against top alternatives in SEO Tools.

Mangools $29-$129/user/mo Compare → Screaming Frog $0-$225/user/mo Compare → SEMrush $0-$549/user/mo Compare →

Compare Moz Pro vs Alternatives

Before committing to Moz Pro, compare pricing with these 3 alternatives in the same category.

VSMangools
From $29/user/mo

General users and teams

Full comparison
VSScreaming Frog
Free

General users and teams

Full comparison
VSSEMrush
Free

Testing Semrush

Full comparison

All Moz Pro alternatives & migration guides

What Companies Actually Pay for Moz Pro

The median Moz Pro buyer pays $1,794/year based on 110 verified purchase transactions.

What companies actually pay $1,794/yr Median across 110 community cost mentions Precise
Review scores
TrustRadius 9out of 10 (6)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Inferior data quality compared to Semrush and Ahrefs at the same price pointSmaller backlink index (~30 billion links vs. Ahrefs' 400 billion)Keyword data updated only monthly, not suitable for time-sensitive campaignsDomain Authority metric considered by some professionals to be a useless metric
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 110 distinct user reports. Indicative only — not contract-grade data.

Moz Pro Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo SEO / Small Site Owner $39 Year 1 total
Starter plan
Total $39

Individual managing one or two websites who needs basic keyword research, rank tracking, and site audits.

Small Agency or Freelancer $79 Year 1 total
Standard or Medium plan
Total $79

SEO freelancer or small agency managing multiple client sites needing more crawl capacity and keyword tracking.

In-House SEO Team $143 Year 1 total
Medium or Premium plan
Total $143

Mid-size business with a dedicated SEO team needing comprehensive access to all Moz Pro features.

Current tier data

How Moz Pro Pricing Compares

Software Starting Price Top Price
Moz Pro $39/month $239/month
AgencyAnalytics $44.25/month $349/month
DataForSEO $0.0006/per query $0.002/per query
Mangools $61/month $141/month
Screaming Frog Free $225/month
SEMrush $139/month $499/month

Detailed pricing comparisons:

Browse all SEO Tools pricing →

5 Moz Pro Hidden Costs Beyond the List Price

Beyond the listed price, Moz Pro has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Credit-based feature limits Cost of tier upgrade
    medium 1 source
    TrustRadius "Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period."
  • Interface and navigation complexity 5-10% of license costs
    low 1 source
    TrustRadius "The interface could use a refresh - all tools are in a single dropdown and not all intuitively named."
  • Value Gap vs. Competitors 15-25% of license costs
    medium 3 sources
    Reddit "Moz doesn't belong in the discussion at all. Their product is inferior in every way while being priced the same as competitors. It's a terrible value."
    Reddit "Moz is terrible. It's a bad value. They price themselves at the same price as Semrush and Ahrefs while offering far less capability and data."
    Reddit "Moz is by far the worst. Is ridiculously overpriced. They put themselves in the same pricing tier as Semrush and Ahrefs while providing way worse data and nowhere near the same quality of tools."
  • Stale Data and Infrequent Index Updates 5-10% of license costs
    medium 2 sources
    Reddit "Moz updates its link index weekly (~30 billion links), and keyword data monthly—suitable for non-time-sensitive campaigns."
    Reddit "None of them has the exact same data. As other Redditors have said, Moz is generally the lowest-quality data."
  • Supplemental Tool Costs $99-$229/user/month
    high 2 sources
    Reddit "Many teams opt for a dual-tool approach (e.g., Semrush + Ahrefs) to leverage each platform's strengths."
    Reddit "I've checked out SEmrush, they have a top pages report... Haven't tried Moz or Similarweb, but pricing wise I believe both are out of my budget."
Tip

Ask your Moz Pro sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
TrustRadius Enterprise reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

Moz Pro Contract Terms

Moz Pro contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Payment Terms Monthly billing

How to Negotiate Moz Pro Pricing

Moz Pro contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Leverage Competitor Pricing medium success

Moz Pro is priced similarly to Semrush and Ahrefs. Use competing quotes to negotiate a lower price or extended trial, especially if you are coming from a competitor. Mention that SEO professionals widely consider Moz to be inferior at the same price point.

Reddit community feedback
Use the 30-Day Free Trial Fully medium success

Moz Pro offers a 30-day free trial with access to all features. Use this period to evaluate if the tool meets your needs before committing to a paid plan, and use it as leverage in negotiations for a discounted first month.

Moz Pro tier data
High success Medium Low / difficult

Full negotiation guide →

Moz Pro Pricing FAQ

01 How much does Moz Pro cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Moz Pro have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Moz Pro?

Key features include the items listed in the pricing tiers above.

04 Is Moz Pro worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 What happens when I run out of site crawl credits?

Moz Pro limits certain features like site crawls with monthly credits. If you run out of credits, you'll need to either upgrade to a higher-tier plan or wait until your next billing cycle begins. You cannot purchase individual credits separately.

06 How does Moz Pro compare to Ahrefs and Semrush?

According to user reviews, Moz Pro is generally considered to have lower-quality data compared to Ahrefs and Semrush, though it's often less expensive. Semrush offers a more expansive suite at similar pricing tiers. Moz Pro is particularly well-suited for beginners in SEO due to its user-friendly interface.

07 What is Moz Pro best used for?

The primary positive feedback for Moz is for Moz Local, their local SEO citation management service, which offers competitive pricing for managing business listings. However, for general SEO work including keyword research and backlink analysis, users consistently recommend alternatives like Semrush or Ahrefs instead.

08 Has Moz's quality declined over time?

Yes, according to long-time users. One comment noted: "Moz used to be the standard back when Rand was running things, after he left things went from bad to worse." Users report that while Moz was a leading tool years ago, it has failed to keep pace with competitors in terms of features and data quality.

09 Is Moz Pro suitable for small businesses or just agencies?

Moz Pro works well for both agencies and individual businesses. According to user reviews, it's particularly useful for small to medium-sized businesses looking to improve SEO rankings and understand visitor behavior. For very small brochure-ware sites, the cost may outweigh the benefits, but for larger enterprise-level sites, it's considered a necessity.

10 How does Moz Pro compare to other SEO tools in terms of data quality?

User feedback suggests that Moz generally provides lower-quality data compared to competitors like Ahrefs and Semrush. However, it's noted as being less expensive than other software options and offers a good entry point for beginners in SEO.

11 Is Moz Pro worth it for SEO professionals?

Opinions are divided. Moz is generally seen as better suited for beginners, local SEO practitioners, and those tracking Domain Authority. Professional SEOs often prefer Semrush or Ahrefs for their larger data sets and more frequent index updates. Moz's Standard plan at $79/month may be reasonable for hobbyists or single-site owners, but for agencies and professionals, the consensus in SEO communities is that Semrush or Ahrefs offer more capability at similar or slightly higher prices.

Is this pricing incorrect? — we'll verify and update it.