AgencyAnalytics vs Moz Pro
SEO Tools pricing comparison · 2026
AgencyAnalytics pricing ranges from $44.25–$349/month, while Moz Pro ranges from $39–$239/month. Moz Pro is typically 38% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
AgencyAnalytics and Moz Pro serve overlapping but distinct segments of the SEO market. Moz Pro is a comprehensive SEO research platform with proprietary metrics like Domain Authority, keyword research, site audits, and backlink analysis. AgencyAnalytics is a white-label reporting platform built specifically for marketing agencies, pulling data from 80+ integrations including Google Analytics, Search Console, social media, and — notably — Moz itself.
The pricing reflects their different positions: Moz Pro starts at $39/month for individual SEO practitioners, while AgencyAnalytics starts at $59/month ($44.25 annually) targeting agencies managing multiple client campaigns.
Plan-by-Plan Pricing
| Plan | AgencyAnalytics | Moz Pro |
|---|---|---|
| Freelancer | $59 /month | $39 /month |
| Agency | $179 /month | $79 /month |
| Agency Pro | $349 /month | $143 /month |
| Premium | — | $239 /month |
Market Intelligence
AgencyAnalytics
- Median annual cost
- $1,800
- Based on
- 4 deals
Moz Pro
- Median annual cost
- $1,794
- Based on
- 110 deals
Contract Terms
| Term | AgencyAnalytics | Moz Pro |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | — | — |
| Price escalation | No published schedule but users report mid-contract pricing model changes that move features to higher tiers, effectively forcing upgrades | — |
Continue researching
Our Verdict
Choose Moz Pro if you need deep SEO research tools — keyword research, backlink analysis, site audits, and Domain Authority scoring. Starting at $39/month, it's more affordable for individual SEO professionals and in-house teams focused on organic search optimization.
Choose AgencyAnalytics if you run a marketing agency and need white-label client reporting across SEO, PPC, social media, and web analytics. The $59/month Freelancer plan covers 5 campaigns, and the Agency plan at $179/month scales to 20+ clients with automated reporting.
Frequently Asked Questions
01 Can AgencyAnalytics replace Moz Pro?
Not entirely. AgencyAnalytics is a reporting and dashboard platform, not an SEO research tool. It can display Moz data (and data from 80+ other sources) in client reports, but it doesn't offer its own keyword research, backlink analysis, or site audit capabilities.
02 Is Moz Pro cheaper than AgencyAnalytics?
Yes, for individuals. Moz Pro Starter is $39/month vs AgencyAnalytics Freelancer at $59/month ($44.25 annually). However, comparing them directly is misleading since they serve different functions — research vs reporting.
03 Do agencies need both tools?
Many agencies use Moz Pro (or a similar SEO tool) for research and AgencyAnalytics for client-facing reports. AgencyAnalytics integrates with Moz, so you can pull Moz data directly into branded dashboards without manual data export.
04 Which is better for client reporting?
AgencyAnalytics is purpose-built for client reporting with white-label dashboards, automated report scheduling, and 80+ data source integrations. Moz Pro has basic reporting but it's designed for internal SEO analysis, not client-facing deliverables.
05 Does Moz Pro offer a free plan?
Moz offers limited free tools (including the MozBar browser extension and a free Domain Authority checker), but Moz Pro itself requires a paid subscription starting at $39/month. AgencyAnalytics offers a 14-day free trial but no permanent free tier.