Auth0 vs Okta Pricing (2026)
Compare / Auth0 vs Okta
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Team size
25 seats

Auth0 vs Okta

Identity & Access Management pricing comparison · 2026

Auth0 pricing ranges from $0–$800/month, while Okta ranges from $2–$17/user/month. These products use different pricing models (Usage-based (pay per token/image/minute) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Auth0 pricing
Free plan limits → Discount programs →
Visit Okta pricing
Discount programs →
Compare
2 products · Identity & Access Management
Side-by-side · live
Auth0
Auth0 is a leading customer identity and access management (CIAM) platform, now owned by O
verified 27d ago
$400 $44K
View pricing →
Okta
Okta is the leading independent identity and access management (IAM) platform, serving ove
verified 23d ago
$400 $44K
View pricing →
Verdict · Vendr median · year 1
Auth0 saves $43K vs Okta · 25 seats
Cheapest $400
Spread 99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Usage-based
Custom rates
see vendor pricing for volume tiers
Starter Suite
$1.8K/yr
year 1 license · $6/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$400/yr
Vendr · n=27
Median annual
$44K/yr
Vendr · n=1,825 avg 14% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 10 sourced facts
8 hidden-cost · 1 contract · Vendr median
Last verified 3w ago
Confidence High confidence
Sources 13 sourced facts
10 hidden-cost · 2 contract · Vendr median
Last verified 3w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Enterprise SSO/SAML Connection Fees
    $5,000-$34,000
    2 sources
  • Machine-to-Machine (M2M) Token Limits
    10-30% of license costs
    1 source
  • Data Duplication Costs to Avoid Latency
    5-15% of license costs
    1 source
  • Price Increases and Escalation
    50-300%
    2 sources
  • Scaling MAU Costs
    $3,000-$10,000/month
    2 sources
5 documented
  • SAML SSO Tax from Third-Party Apps
    $4-$6/user/month per app
    2 sources
  • Workflows Add-On SKU
    $4/user/month
    2 sources
  • Advanced MFA Features
    10-20% of license costs
    1 source
  • Minimum Spend Requirements
    $218,436
    1 source
  • A La Carte Pricing for Core Features
    15-30% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Auth0
Okta
Auto-renewal
Yes
—
Cancellation
—
—
Commitment
—
—
Price escalation
No published schedule but users report mid-contract price increases and annual hikes of 300%+
Users report significant price increases over time, with multiple accounts of Okta tripling in price since initial purchase. Historical pricing of $8/user/month for full feature access has increased to $17+/user/month for comparable tiers, not including mandatory add-ons.
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Developers and startups building MVPs or side projects that need basic authentication
Watch out
Expensive and unpredictable pricing
No public ratings yet
Best for
Organizations that only need single sign-on without MFA or directory services
Watch out
Expensive pricing that has tripled over 5 years
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Auth0 pricing
Free plan limits → Discount programs →
Visit Okta pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Identity & Access Management

Auth0

$0–$800
/month
6 plans · Free tier
Full pricing breakdown →
VS
Identity & Access Management

Okta

$2–$17
/user/month
6 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Auth0 uses Usage-based (pay per token/image/minute) pricing while Okta uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Usage-based (pay per token/image/minute)

Auth0

$0–$800 / month
See full Auth0 pricing →
vs
Per-seat subscription

Okta

$2–$17 / user/month
See full Okta pricing →

Auth0 and Okta both operate in the identity & access management category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Auth0 Okta
Free Free /month $2 /user/month
Essentials (B2C) $35 /month $6 /user/month
Essentials (B2B) $150 /month $14 /user/month
Professional (B2C) $240 /month $17 /user/month
Professional (B2B) $800 /month Custom
Enterprise Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Auth0

7 scenarios
$0/month (free plan with 25,000 MAU limit)
Startup MVP (Free Plan)
$240
Growing B2C App (5,000 MAUs)
$550/month (Professional B2C plan, scaling with MAU count)
$800
B2B SaaS Platform (2,000 MAUs, 20 organizations)
$1,500/month (Professional B2B plan, scaling with MAU count)
See all 7 scenarios →

Okta

4 scenarios
$300/month ($6/user x 50 users, billed annually at $3,600/year)
Small Business (50 users, SSO + MFA)
$8,500/month ($17/user x 500 users, billed annually at $102,000/year)
Mid-Size Company (500 users, Essentials Suite)
Estimated $50,000-$75,000/month ($600,000-$900,000/year with enterprise volume discounts)
Enterprise (5,000 users, Professional Suite)
See all 4 scenarios →

Market Intelligence

Auth0

Median annual cost
$400
Based on
27 deals

Okta

Median annual cost
$43,840
Average negotiated discount
14%
Based on
1825 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Auth0 5 hidden costs

critical
Enterprise SSO/SAML Connection Fees $5,000-$34,000
high
Machine-to-Machine (M2M) Token Limits 10-30% of license costs
medium
Data Duplication Costs to Avoid Latency 5-15% of license costs
high
Price Increases and Escalation 50-300%
critical
Scaling MAU Costs $3,000-$10,000/month
See all Auth0 hidden costs →

Okta 7 hidden costs

high
SAML SSO Tax from Third-Party Apps $4-$6/user/month per app
high
Workflows Add-On SKU $4/user/month
medium
Advanced MFA Features 10-20% of license costs
medium
Minimum Spend Requirements $218,436
medium
A La Carte Pricing for Core Features 15-30% of license costs
See all Okta hidden costs →

Contract Terms

Term Auth0 Okta
Auto-renewal Yes —
Cancellation — —
Minimum commitment — —
Price escalation No published schedule but users report mid-contract price increases and annual hikes of 300%+ Users report significant price increases over time, with multiple accounts of Okta tripling in price since initial purchase. Historical pricing of $8/user/month for full feature access has increased to $17+/user/month for comparable tiers, not including mandatory add-ons.

Continue researching

Auth0

Okta

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