Sprout Social vs Brandwatch
Social Media Management pricing comparison · 2026
Sprout Social pricing ranges from $0–$399/month, while Brandwatch ranges from $800–$5000/month. Sprout Social is typically 92% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Sprout Social and Brandwatch both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Sprout Social | Brandwatch |
|---|---|---|
| Free Trial | Free /month | Custom |
| Standard | $199 /seat/month | Custom |
| Professional | $299 /seat/month | Custom |
| Advanced | $399 /seat/month | — |
| Enterprise | Custom | — |
Market Intelligence
Sprout Social
- Median annual cost
- $1,044
- Based on
- 66 deals
Brandwatch
- Median annual cost
- $348
- Based on
- 21 deals