Sprout Social vs Brand24
Social Media Management pricing comparison · 2026
Sprout Social pricing ranges from $0–$399/month, while Brand24 ranges from $249–$699/month. Sprout Social is typically 53% more affordable, though your actual cost depends on tier and team size.
Sprout Social
Social Media Management pricing intelligence
verified 27d ago
$399
$1.0K
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 27d ago
$399
$1.0K
Verdict · Vendr median · year 1
Brand24
saves
$645
vs
Sprout
· 25 seats
Cheapest
$399
Spread
62%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$90K/yr
year 1 license · $299/seat
Team
$105K/yr
year 1 license · $349/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.0K/yr
Vendr · n=66
↓ Lowest median
Median annual
$399/yr
Vendr · n=20
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
Medium confidence
Sources
6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Brand24 pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Sprout Social and Brand24 both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Sprout Social | Brand24 |
|---|---|---|
| Free Trial | Free /month | $249 /per month |
| Standard | $199 /seat/month | $349 /per month |
| Professional | $299 /seat/month | $499 /per month |
| Advanced | $399 /seat/month | $699 /per month |
| Enterprise | Custom | $1.5K |
Market Intelligence
Sprout Social
- Median annual cost
- $1,044
- Based on
- 66 deals
Brand24
- Median annual cost
- $399
- Based on
- 20 deals