Sprout Social vs Brand24 Pricing (2026)
Compare / Sprout Social vs Brand24
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Team size
25 seats

Sprout Social vs Brand24

Social Media Management pricing comparison · 2026

Sprout Social pricing ranges from $0–$399/month, while Brand24 ranges from $199–$1499/month. Sprout Social is typically 50% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Sprout pricing
Discount programs →
Visit Brand24 pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Social Media Management
Side-by-side · live
Sprout Social
Social Media Management pricing intelligence
verified 10d ago
$399 $1.0K
View pricing →
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 6w ago
$399 $1.0K
View pricing →
Verdict · Vendr median · year 1
Brand24 saves $645 vs Sprout · 25 seats
Cheapest $399
Spread 62%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$60K/yr
year 1 license · $199/seat
Team
$90K/yr
year 1 license · $299/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.0K/yr
Vendr · n=66
↓ Lowest median
Median annual
$399/yr
Vendr · n=20
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 8 sourced facts
3 hidden-cost · 1 contract · Vendr median · 3 review platforms
Last verified 1w ago
Confidence Medium confidence
Sources 6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • Add-on Modules
    20-40%
    1 source
  • Professional Services
    1 source
  • Per-Seat Billing
    1 source
2 documented
  • Platform Credit Exhaustion and Upsells
    10-30% of license costs
    1 source
  • Limited Features in Lower Tiers
    20-40% of license costs
    2 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.4out of 5 (500)
Trustpilot
1.7out of 5 (83)
G2
4.4out of 5 (3,400)
Best for
Try Sprout free before committing
Watch out
missing features for team collaboration and analytics limitations
TrustRadius
6.3out of 5 (6)
Trustpilot
1out of 5 (2)
Best for
Solo entrepreneurs and freelancers tracking a single brand
Watch out
High pricing and forced upsells
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Sprout pricing
Discount programs →
Visit Brand24 pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Social Media Management

Sprout Social

$0–$399
/month
6 plans · Free tier
Full pricing breakdown →
VS
Social Media Management

Brand24

$199–$1499
/month
5 plans
Full pricing breakdown →

Sprout Social and Brand24 both operate in the social media management category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Sprout Social Brand24
Free Trial Free /month $199 /per month
Essentials $79 /seat/month $299 /per month
Standard $199 /seat/month $399 /per month
Professional $299 /seat/month $599 /per month
Advanced $399 /seat/month $1.5K
Enterprise Custom —

Market Intelligence

Sprout Social

Median annual cost
$1,044
Based on
66 deals

Brand24

Median annual cost
$399
Based on
20 deals

What Users Say

Sprout Social

G2
4.4out of 5 (3,400)
Trustpilot
1.7out of 5 (83)
TrustRadius
8.4out of 10 (500)
Top complaints
  • missing features for team collaboration and analytics limitations
  • limited features for private groups and profile connections
  • high cost

Brand24

Trustpilot
1out of 5 (2)
TrustRadius
6.3out of 10 (6)
Top complaints
  • High pricing and forced upsells
  • Overwhelming and difficult-to-navigate UI
  • Spotty customer support with slow response times

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Sprout Social 3 hidden costs

high
Add-on Modules 20-40%
medium
Professional Services
high
Per-Seat Billing
See all Sprout Social hidden costs →

Brand24 2 hidden costs

high
Platform Credit Exhaustion and Upsells 10-30% of license costs
medium
Limited Features in Lower Tiers 20-40% of license costs
See all Brand24 hidden costs →

Contract Terms

Term Sprout Social Brand24
Auto-renewal Yes —
Cancellation — —
Minimum commitment one-year minimum commitment —

Continue researching

Sprout Social

Brand24

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