Brand24 vs Hootsuite
Social Media Management pricing comparison · 2026
Brand24 pricing ranges from $249–$699/month, while Hootsuite ranges from $99–$249/month. Hootsuite is typically 59% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Brand24 and Hootsuite overlap in social listening but approach it from opposite directions: Brand24 is a dedicated social listening platform starting at $249/month, while Hootsuite is a social media management suite starting at $199/month that includes listening as part of its Advanced plan ($399/month). Hootsuite handles scheduling, publishing, and team workflows with listening built in. Brand24 focuses exclusively on monitoring mentions, sentiment, and influencer identification across the web.
Brand24's Individual plan at $249/month tracks 3 keywords across social media, news, blogs, forums, and podcasts with AI sentiment analysis and 2,000 mentions per month. The Pro plan at $499/month adds real-time updates, 40,000 mentions, and AI features including Events Detection and Brand Assistant. Brand24's listening depth is its entire product — every feature is built around monitoring and analysis.
Hootsuite Standard at $199/month includes scheduling and analytics for up to 10 social accounts but does not include social listening. Hootsuite Advanced at $399/month adds social listening alongside unlimited social accounts, advanced analytics, and team workflows. This means getting Hootsuite with listening costs $399/month — comparable to Brand24's Pro plan at $499/month, but Hootsuite also includes the scheduling and publishing platform that Brand24 lacks entirely.
Plan-by-Plan Pricing
| Plan | Brand24 | Hootsuite |
|---|---|---|
| Individual | $249 /per month | $99 /user/month |
| Team | $349 /per month | $249 /user/month |
| Pro | $499 /per month | Custom |
| Business | $699 /per month | — |
| Enterprise | $1.5K | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brand24
3 scenariosHootsuite
3 scenariosMarket Intelligence
Brand24
- Median annual cost
- $399
- Based on
- 20 deals
Hootsuite
- Median annual cost
- $12,405
- Average negotiated discount
- 15%
- Based on
- 96 deals
Contract Terms
| Term | Brand24 | Hootsuite |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | — |
| Minimum commitment | — | — |
| Price escalation | — | Standard practice to increase prices at renewal, though flat renewals can be negotiated by leveraging churn risk |
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Our Verdict
Choose Brand24 if: social listening is your primary need, you require deep mention tracking across non-social sources (news, blogs, forums, podcasts), or you need AI-powered sentiment analysis and influencer identification. Brand24's dedicated listening platform provides richer monitoring data than Hootsuite's built-in listening feature. You will need a separate tool for scheduling.
Choose Hootsuite if: you need both scheduling and listening in a single platform. Hootsuite Advanced at $399/month combines social media management with social listening, eliminating the need for two separate tools. For teams that want one dashboard for publishing, engagement, analytics, and monitoring, Hootsuite is the more efficient choice.
Bottom line: If you already use a scheduler (Buffer, Later, SocialBee) and need to add serious social listening, Brand24 is the better standalone monitoring tool. If you want an all-in-one platform and are willing to pay $399/month for Hootsuite Advanced, you get adequate listening plus a full publishing suite. Brand24's monitoring depth exceeds Hootsuite's, but Hootsuite's bundled approach costs less than running Brand24 ($249+) alongside a separate scheduler ($25–$99).
Frequently Asked Questions
01 Does Hootsuite include social listening?
Only on the Advanced plan ($399/month). Hootsuite Standard ($199/month) does not include social listening. The Advanced plan adds listening alongside unlimited social accounts and advanced analytics. Brand24 includes listening on all plans starting at $249/month.
02 Which has better sentiment analysis?
Brand24 has more advanced sentiment analysis. It uses AI to categorize every mention as positive, negative, or neutral with context-aware analysis across social media, news, blogs, and forums. Hootsuite offers sentiment analysis on the Advanced plan but with less granularity and depth. For PR teams and reputation management, Brand24's sentiment tools are superior.
03 Can Brand24 schedule social media posts?
No. Brand24 is exclusively a social listening and monitoring platform. It cannot schedule, publish, or manage social media posts. If you choose Brand24 for listening, you will need a separate scheduling tool like Buffer ($0–$10/channel/month), Later ($25–$80/month), or SocialBee ($29–$99/month).
04 Is it cheaper to use Hootsuite or Brand24 plus a scheduler?
Hootsuite Advanced at $399/month is often cheaper than Brand24 plus a separate scheduler. Brand24 Individual ($249/month) plus Buffer Essentials for 5 channels ($25/month) totals $274/month — cheaper than Hootsuite Advanced. But Brand24 Pro ($499/month) plus any scheduler exceeds $500/month. The cost calculation depends on the monitoring depth you need.
05 Which tracks more sources for brand mentions?
Brand24 tracks across social media, news sites, blogs, forums, podcasts, reviews, and video platforms. Hootsuite's listening covers social media platforms and web mentions. Brand24 covers a broader range of source types, particularly podcasts and niche forums, making it the better choice for comprehensive online monitoring.