Brand24 vs Metricool
Social Media Management pricing comparison · 2026
Brand24 pricing ranges from $199–$1499/month, while Metricool ranges from $0–$210/month. Metricool is typically 74% more affordable, though your actual cost depends on tier and team size.
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 6w ago
$399
$20K
M
Metricool
Metricool pricing starts at $0 for the Free plan (1 brand, 100 posts/month, 1 user) and $2
verified 11w ago
$399
$20K
Verdict · list-price math · year 1
Metricool
saves
$70K
vs
Brand24
· 25 seats
Cheapest
$20K
Spread
78%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$90K/yr
year 1 license · $299/seat
Advanced
$20K/yr
year 1 license · $67/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$399/yr
Vendr · n=20
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified
1mo ago
Confidence
Medium confidence
Sources
23 sourced facts
18 hidden-cost · 2 contract · 3 review platforms
Last verified
2mo ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Brand24 pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Brand24 | Metricool |
|---|---|---|
| Individual | $199 /per month | Free /user/month |
| Team | $299 /per month | $25 /user/month |
| Pro | $399 /per month | $67 /user/month |
| Business | $599 /per month | Custom |
| Enterprise | $1.5K | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brand24
3 scenarios$2,388/year ($199/month x 12)
Solo Brand Monitor (Individual plan, annual billing)
$4,788/year ($399/month x 12)
Marketing Team (Pro plan, annual billing)
$7,188/year ($599/month x 12)
Agency Multi-Brand (Business plan, annual billing)
Metricool
3 scenarios$0/month
Freelancer / Solo Creator
$240/year ($20/month billed annually)
Small Business (1 Brand, Paid)
$636/year ($53/month billed annually)
Agency or Multi-Brand Manager
Contract Terms
| Term | Brand24 | Metricool |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | 15 days from renewal date for refund eligibility |
| Minimum commitment | — | Annual (most common complaint pattern) or monthly |
| Price escalation | — | Users report pricing has changed significantly over the platform's history; existing subscribers not automatically moved to lower rates when prices decrease |