Price checkMonthly
FreeFreeStarter$25/moAdvanced$67/mo
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All Metricool Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 1 brand
  • 20 scheduled posts/month
  • 5 competitor profiles
  • 30 days of analytics
  • AI social media assistant (5 credits/brand/month)

Starter

  • Up to 10 brands
  • Unlimited content publishing (fair use)
  • 100 competitor analyses
  • Twitter/X add-on available
  • LinkedIn connection
  • PDF and PPT reports
  • Multiple link-in-bio
  • Unlimited analytics history
  • Google Drive and Canva integration
  • 20 AI credits per brand/month

Advanced

  • Up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Full Twitter/X analytics
  • Customizable report templates
  • Looker Studio connector
  • Metricool API (Zapier, Make, MCP)
  • 35 AI credits per brand/month

Custom

  • Custom number of brands
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits
  • Metricool integration in your business
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What does Metricool actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$625per month · $25/unit × 25units
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Metricool's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$300/yr
Advanced$804/yr
CustomCustom
Quick Answer
Last verified:
Estimate

Metricool costs Free to $210 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $25/month, and Advanced at $67/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $25/user/month, Advanced at $67/user/month. The Starter plan is solo creators and small teams (5 brands $25/mo, 10 brands $45/mo).

Compared to other social media management software, Metricool is positioned at the mid-market price point.

  • 11 documented hidden costs beyond list price
  • Contracts auto-renew — 15 days from renewal date for refund eligibility
  • G2 rating: 4.5 out of 5 from 97 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Metricool cost?

Metricool offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $25/month, Advanced at $67/month, Custom (custom pricing).

Metricool Pricing Overview

Metricool has 4 pricing plans, including a free tier. Paid plans range from $0 to $210/month. The Free plan is free and is best for solo creators testing the platform. The Starter plan costs $25/month, best for solo creators and small teams (5 brands $25/mo, 10 brands $45/mo). The Advanced plan costs $67/month, best for agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo). The Custom plan requires contacting sales for a custom quote and is designed for large agencies and brands with custom needs.

Metricool contracts auto-renew, with a Annual (most common complaint pattern) or monthly minimum commitment, requiring 15 days from renewal date for refund eligibility notice to cancel.

There are at least 11 documented hidden costs beyond Metricool's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 7, 2026 from 1 independent source.

Try Metricool Free

Metricool pricing starts at $0 for the Free plan (1 brand, 100 posts/month, 1 user) and $25/month for the Starter plan, which removes post limits and adds PDF reporting. The Advanced plan at $67/month (or $53/month billed annually) unlocks Looker Studio integration and deeper analytics for agencies. Enterprise and custom pricing is available on the Custom plan.

How Metricool Pricing Compares

Compare Metricool pricing against top alternatives in Social Media Management.

Brand24 $249-$699/month Compare → Brandwatch $800-$5000/month Compare → Buffer $0-$10/month Compare →

Compare Metricool vs Alternatives

Before committing to Metricool, compare pricing with these 3 alternatives in the same category.

VSBrand24
From $249/month

Solo entrepreneurs and freelancers tracking a single brand

Full comparison
VSBrandwatch
From $800/month

Researchers and analysts

Full comparison
VSBuffer
Free

Individual creators testing the platform

Full comparison

All Metricool alternatives & migration guides

What Companies Actually Pay for Metricool

Review scores
TrustRadius 7.6out of 10 (22)
Trustpilot 2.2out of 5 (25)
G2 4.5out of 5 (97)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Unresponsive and slow customer support — users wait hours between replies in live chatStrict no-refund policy even when software is non-functionalAuto-renewal charges without adequate notice; difficulty cancelingPosting bugs: double-posting, delayed posts, randomly disconnected social accounts

Metricool Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Freelancer / Solo Creator $0 Year 1 total

Single user managing 1 brand on the Free plan with basic analytics and up to 100 posts/month.

Small Business (1 Brand, Paid) $240 Year 1 total
$20/month billed annually
Total $240

Single brand needing more than 100 posts/month, PDF reports, and full analytics on the Starter plan billed annually.

Agency or Multi-Brand Manager $636 Year 1 total
$53/month billed annually
Total $636

Agency managing multiple brands with advanced analytics, Looker Studio connector, and team collaboration on the Advanced plan billed annually.

Current tier data — Free plan

How Metricool Pricing Compares

Software Starting Price Top Price
Metricool Free $210/month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $399/month

Detailed pricing comparisons:

Browse all Social Media Management pricing →

11 Metricool Hidden Costs Beyond the List Price

Beyond the listed price, Metricool has at least 11 documented hidden costs that can significantly increase total cost of ownership.

Watch for 11 hidden costs
  • LinkedIn Add-on $5 per connected account per month
    medium 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Twitter/X Add-on $5 per connected Premium account per month
    medium 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Team Management and Approval Workflows
    high 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Advanced Integrations
    medium 1 source
    industry "Advanced Integrations: Integrations with tools like Looker Studio and Zapier are also restricted to the Advanced and Custom plans."
  • White-label Reporting
    high 1 source
    industry "White-label Reporting: For agencies requiring reports with their own branding rather than Metricool's, white-label reporting is only available on the Custom/Enterprise tier, which requires contacting sales for pricing."
  • Hashtag Tracking €25 per day
    high 1 source
    industry "Hashtag Tracking: One source mentions Metricool charging €25 per day for hashtag tracking, which could amount to €750 per month for continuous use."
  • Auto-Renewal Without Clear Notice $240-$804/year
    high 4 sources
    Trustpilot "The service limits reach/engagement and renews without approval. I cancelled my service but was still charged the full amount. I contacted requesting a refund and they pointed me to their return policy where they do not provide refunds."
    Trustpilot "I didn't know they charge me until next yearly payment came. I see that as fraud and don't recommend them! I just subscribed for free plan and didn't use it, just tried. It is not ok!"
    Trustpilot "The product is decent, but when I canceled they didn't process the cancel, then charged my card and won't refund. I tried to delete my credit card from their system and they wouldn't allow me to remove it. So plan on a fight to get out."
    Trustpilot "12 months later we got charged again. Honestly it's on the edge of being a scam I wouldn't touch it."
  • No Refunds Policy $240-$804/year
    high 3 sources
    Trustpilot "I find their returns to be very predatory, as they only allow a 15 day return window on a yearly subscription. So once you'd realized the drastic reduction in your engagement, it's already too late to get a refund."
    Trustpilot "even though my subscription renewed only 2 days ago, they will not give me a refund for this period and they will also not return any difference considering the fact I'm paying 250% for this tier still.."
    Trustpilot "We tried to leave, there was no refund option."
  • Price Increases Without Grandfathering 10-150% above current plan pricing
    medium 3 sources
    Trustpilot "I wanted to unsubscribe after this persisted for 2 weeks now and I just found out that they lowered the price in the last two years and I am paying... more than double comparing how much they are currently charging for this tier. For more than 1 year."
    Trustpilot "They significantly increased their pricing whilst my company was on what we were misled to believe was a trial, and that price increase killed the edge they had on other providers"
    Trustpilot "Not only was this product massively overpriced giving me 15 brands to post when i only have 1 - when I asked for any refund due to now they have changed that massively overpriced plan they basically said "TOO BAD SUCKER""
  • Looker Studio Connector Requires Advanced Plan $33-$47/user/month upgrade cost
    low 1 source
    Reddit "I also use alot the Looker Studio Conector to create my own dashbords, but this is in the advance plan."
  • Twitter/X Account Connection Issues 5-15% of license costs
    medium 1 source
    Trustpilot "They ask for 54$ but you can't even add a twitter account"
Tip

Ask your Metricool sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
industry Trustpilot Consumer reviews Reddit User discussions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

Metricool Contract Terms

Metricool contracts auto-renew. Changes require 15 days from renewal date for refund eligibility. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 15 days from renewal date for refund eligibility
Minimum Commitment Annual (most common complaint pattern) or monthly
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront or monthly billing
Price Escalation Users report pricing has changed significantly over the platform's history; existing subscribers not automatically moved to lower rates when prices decrease
Based on 2 verified sources

How to Negotiate Metricool Pricing

Metricool contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Opt for Annual Billing high success

Opting for annual billing provides a significant discount (20-24%) over monthly payments.

https://metricool.com
Start on Free Plan to Evaluate high success

Metricool's free plan supports 1 brand with basic analytics. Use it to thoroughly test functionality before committing to an annual subscription, given the strict 15-day refund window.

Reddit community discussions
Choose Annual Billing for Savings high success

Annual billing offers meaningful savings vs. monthly: Starter drops from $25/month to $20/month (20% off), and Advanced drops from $67/month to $53/month (approximately 21% off).

Current tier data
Calculate True Cost with Add-ons medium success

Buyers should calculate their 'real total cost' by factoring in necessary add-ons like LinkedIn and Twitter/X, especially for Starter plans, to assess if a higher-tier plan might be more cost-effective.

https://schedpilot.com
Use Trial Discount Codes medium success

Metricool has offered extended free trials via discount codes (e.g., SME23 mentioned in community discussions for a 45-day trial). Search for current promo codes before committing to a paid plan.

Reddit (r/SocialMediaMarketing)
High success Medium Low / difficult

Full negotiation guide →

Metricool Price History

Pricing changes CostBench has tracked for Metricool, verified across 2 snapshots going back to 2026Q2.

  1. Metricool price decrease

    Highest tier decreased from $210 to $67/month

    -68.1%

Price stable over 0.2 years

View Metricool's full price history →

Metricool Pricing FAQ

01 How much does Metricool cost per month?

Free for 1 brand. Starter is $20/month for 5 brands. Advanced is $54/month for 15 brands. Custom enterprise pricing available. Annual billing saves ~20%.

02 What's a 'brand' in Metricool?

A brand is a workspace containing all the social profiles (Facebook, Instagram, etc.) for a single client or business. Each brand on a paid tier covers all major networks.

03 Does Metricool include TikTok and YouTube analytics?

Yes. All paid tiers include TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile analytics and scheduling.

04 Does Metricool have a free plan?

Yes. Metricool's Free plan supports 1 brand, up to 100 posts per month, 1 user, and basic analytics — forever, with no credit card required. It's a genuine free tier, not a trial.

05 What is included in the Starter plan?

The Starter plan costs $25/month (or $20/month billed annually). It unlocks more brands, removes the 100-post-per-month cap from the free plan, and adds PDF report downloads. Twitter/X connectivity has been reported as unreliable by some users.

06 What does the Advanced plan add over Starter?

The Advanced plan costs $67/month (or $53/month billed annually) and adds the Looker Studio connector for custom dashboards, along with expanded brand and user limits and deeper analytics features.

07 Can I get a refund if the software doesn't work for me?

Metricool enforces a 15-day return window on annual subscriptions. Multiple users report being denied refunds after this window even when experiencing persistent bugs or posting failures. Review carefully before committing to an annual plan.

08 Does Metricool pricing use brands or social profiles?

Metricool prices by brand (client account), not by individual social profile. Each brand can have multiple social channels connected beneath it, which is more cost-effective than per-profile tools like Buffer when managing multiple platforms per client.

09 How does Metricool compare in price to Hootsuite?

Metricool is significantly cheaper than Hootsuite. One user noted moving from a $53/month Hootsuite plan (1 user, 10 accounts) to a Metricool plan with unlimited users, roles, and approvals across 15 brands — each with multiple social accounts.

Is this pricing incorrect? — we'll verify and update it.