Metricool Pricing 2026
Complete pricing guide with plans, and cost analysis
Metricool has a free plan. Paid plans start at $25/month (Starter) and go up to $210/month.
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Metricool costs Free to $210 per month as of May 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $25/month, and Advanced at $67/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $25/user/month, Advanced at $67/user/month. The Starter plan is solo creators and small teams (5 brands $25/mo, 10 brands $45/mo).
Compared to other social media management software, Metricool is positioned at the mid-market price point.
How much does Metricool cost?
Metricool Pricing Overview
Metricool has 4 pricing plans, including a free tier. Paid plans range from $0 to $210/month. The Free plan is free and is best for solo creators testing the platform. The Starter plan costs $25/month, best for solo creators and small teams (5 brands $25/mo, 10 brands $45/mo). The Advanced plan costs $67/month, best for agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo). The Custom plan requires contacting sales for a custom quote and is designed for large agencies and brands with custom needs.
This pricing was last verified in May 7, 2026 from 1 independent sources.
Metricool offers a strong free tier (1 brand, 100 posts/month) plus paid plans from $20/month (Starter) to $54/month (Advanced) and custom enterprise pricing. Strong on competitor benchmarking and white-label reports.
How Metricool Pricing Compares
Compare Metricool pricing against top alternatives in Social Media Management.
What does Metricool actually cost you?
Drag the slider. Pick a tier. Watch your projected spend update live.
List price by tier (annualized, per seat)
Per-seat list price across Metricool's plans, annualized. Custom-priced tiers show a hatched bar.
All Metricool Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Free | Solo creators testing the platform |
| What's included at Free Best for: Solo creators testing the platform
| |||
| Starter | $25 /user/month | $20 /user/yearSave 20% | Solo creators and small teams (5 brands $25/mo, 10 brands $45/mo) |
| What's included at Starter Best for: Solo creators and small teams (5 brands $25/mo, 10 brands $45/mo)
| |||
| Advanced | $67 /user/month | $53 /user/yearSave 21% | Agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo) |
| What's included at Advanced Best for: Agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo)
| |||
| Custom | Contact Sales | Contact Sales | Large agencies and brands with custom needs |
| What's included at Custom Best for: Large agencies and brands with custom needs
| |||
View all features by plan (compare side-by-side)
Free
- 1 brand
- 20 scheduled posts/month
- 5 competitor profiles
- 30 days of analytics
- AI social media assistant (5 credits/brand/month)
Starter
- Up to 10 brands
- Unlimited content publishing (fair use)
- 100 competitor analyses
- Twitter/X add-on available
- LinkedIn connection
- PDF and PPT reports
- Multiple link-in-bio
- Unlimited analytics history
- Google Drive and Canva integration
- 20 AI credits per brand/month
Advanced
- Up to 50 brands
- Team and client management
- Role management
- Post approval system
- Full Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
- 35 AI credits per brand/month
Custom
- Custom number of brands
- White Label
- Dedicated account manager
- Custom AI assistant credits
- Metricool integration in your business
Compare Metricool vs Alternatives
Before committing to Metricool, compare pricing with these 3 alternatives in the same category.
How Metricool Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Metricool | Free | $210/month |
| Agorapulse | $79/user/month | $199/user/month |
| Brand24 | $249/month | $699/month |
| Brandwatch | $800/month | $5000/month |
| Buffer | Free | $10/month |
| Hootsuite | $99/month | $249/month |
Metricool Pricing FAQ
01 How much does Metricool cost per month?
Free for 1 brand. Starter is $20/month for 5 brands. Advanced is $54/month for 15 brands. Custom enterprise pricing available. Annual billing saves ~20%.
02 What's a 'brand' in Metricool?
A brand is a workspace containing all the social profiles (Facebook, Instagram, etc.) for a single client or business. Each brand on a paid tier covers all major networks.
03 Does Metricool include TikTok and YouTube analytics?
Yes. All paid tiers include TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile analytics and scheduling.
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