Price checkMonthly
Standard$99/moProfessional$199/moAdvanced$399/mo
See all 4 plans

All Hootsuite Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Standard

  • Up to 10 social accounts
  • Unlimited post scheduling
  • Generate posts and images with AI (Wisdom AI)
  • One inbox for all social accounts
  • Brand and competitor monitoring

Professional

  • Everything in Standard
  • Unlimited social accounts
  • Automated inbox replies and workflows
  • Social trend forecasting up to 90 days ahead
  • Custom performance reports

Advanced

  • Everything in Professional
  • Content review and approval workflows
  • Assign and auto-route messages to team members
  • Cross-team content and customer care coordination
  • Team performance and efficiency reporting

Enterprise

  • Everything in Advanced
  • Advanced analytics and social impact reporting
  • Advanced listening powered by Talkwalker
  • Single sign-on (SSO)
  • Custom compliance solutions
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What does Hootsuite actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.5Kper month · $99/unit × 25units
Year 1 license$30K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Hootsuite's plans, annualized. Custom-priced tiers show a hatched bar.

Standard$1.2K/yr
Professional$2.4K/yr
Advanced$4.8K/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $12K/yr for Hootsuite contracts (Vendr deal flow, n=96). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Hootsuite costs $99 to $399 per month as of July 2026, with 4 plans available. Plans: Standard at $99/month, Professional at $199/month, and Advanced at $399/month. Enterprise pricing is available on request. The median contract is $12,405/year based on 96 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Hootsuite offers 4 pricing tiers: Standard, Professional, Advanced, Enterprise. Paid plans include Standard at $99/user/month, Professional at $199/user/month, Advanced at $399/user/month. The Professional plan is growing teams and agencies.

Compared to other social media management software, Hootsuite is positioned at the premium price point.

  • Median contract: $12,405/yr from 96 purchases Precise
  • Average negotiated discount: 15%
  • 2 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 3 pricing pages and reviews

How much does Hootsuite cost?

Hootsuite pricing starts at $99/month across 4 plans, with enterprise pricing available on request. Plans include Standard at $99/month, Professional at $199/month, Advanced at $399/month, Enterprise (custom pricing).

Hootsuite Pricing Overview

Hootsuite has 4 pricing plans ranging from $99 to $399/month. The Standard plan costs $99/month, best for individual social media managers. The Professional plan costs $199/month, best for growing teams and agencies. The Advanced plan costs $399/month, best for large teams requiring collaboration and approvals. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations requiring governance and advanced tools.

Hootsuite contracts auto-renew.

The median Hootsuite customer pays $12,405/year based on 96 verified purchases, with an average 15% discount available through negotiation.

There are at least 2 documented hidden costs beyond Hootsuite's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 17, 2026 from 3 independent sources.

Start Hootsuite Free Trial — 30 Days

Hootsuite pricing starts at $0/month for the Free plan with limited profiles and features. For teams needing more capabilities, the Standard plan costs $249/month and the Advanced plan is $399/month. Enterprise pricing is custom-quoted based on your organization's needs.

How Hootsuite Pricing Compares

Compare Hootsuite pricing against top alternatives in Social Media Management.

Brandwatch $800-$5000/user/mo Compare → Buffer $0-$10/user/mo Compare → Later $25-$80/user/mo Compare →

Compare Hootsuite vs Alternatives

Before committing to Hootsuite, compare pricing with these 3 alternatives in the same category.

VSBrandwatch
From $800/user/mo

Researchers and analysts

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VSBuffer
Free

Individual creators testing the platform

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VSLater
From $25/user/mo

Individuals getting started

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All Hootsuite alternatives & migration guides

What Companies Actually Pay for Hootsuite

The median Hootsuite buyer pays $12,405/year based on 96 verified purchase transactions, with an average 15% savings through negotiation.

What companies actually pay $12,405/yr Median across 96 purchases Precise
15% avg. savings
with negotiation
Review scores
TrustRadius 8.1out of 10 (1,281)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Gets very expensive very fast when scaling users or profilesLimited profiles and accounts per tierIssues with authorizing Instagram and Facebook pagesTagging Facebook pages difficulties
Source: Vendr buyer database — median calculated from 96 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Hootsuite Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo user or small team (Standard plan) $2,388 Year 1 total
$199/month × 12
Total $2,388

Single user on Standard plan for basic social media scheduling and analytics across a limited number of profiles

Growing team (Advanced plan) $4,788 Year 1 total
$399/month × 12
Total $4,788

Single user on Advanced plan with more profiles and deeper analytics capabilities

Typical mid-market company $12,405 Year 1 total

Based on median annual spend from 96 Vendr purchases, representing a mid-sized social media operation with multiple users and profiles

CURRENT TIER DATA

How Hootsuite Pricing Compares

Software Starting Price Top Price
Hootsuite $99/month $399/month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Iconosquare $33/per month $139/per month

Detailed pricing comparisons:

Browse all Social Media Management pricing →

2 Hootsuite Hidden Costs Beyond the List Price

Beyond the listed price, Hootsuite has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • User and profile scaling costs 30-50% of license costs
    high 2 sources
    Hacker News "HootSuite is great, but it's also quite a hefty tool if all you need to do is let people tweet on behalf of n accounts."
    TrustRadius "users are limited on how many profiles and accounts they can load onto Hootsuite. I wish the tiers were more spread out to accommodate this; it gets very expensive very fast."
  • Instagram and Facebook authorization issues 5-10% of license costs
    medium 1 source
    TrustRadius "Issues with authorizing Instagram and Facebook pages"
    TrustRadius "Tagging Facebook pages"
Tip

Ask your Hootsuite sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Hacker News Tech community TrustRadius Enterprise reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 15 source citations total.

Hootsuite Contract Terms

Hootsuite contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Mid-Term Downgrade Not allowed
Payment Terms Quarterly, Net 45 available upon request
Price Escalation Standard practice to increase prices at renewal, though flat renewals can be negotiated by leveraging churn risk
Based on 3 verified sources

How to Negotiate Hootsuite Pricing

Hootsuite contracts are negotiable — buyers save an average of 15% off list price. These 7 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 7 tactics
Multi-year commitment high success

Commit to a multi-year contract to secure better pricing. Hootsuite offers discounts for longer-term commitments as a standard negotiation lever.

Vendr discount levers
Leverage churn risk at renewal high success

At renewal time, signal willingness to churn or switch to competitors. Hootsuite will provide flat renewal pricing with no increase when facing potential customer loss.

Vendr community insights
End of quarter timing high success

Time your purchase or renewal negotiations to align with Hootsuite's quarter-end. Sales teams have stronger incentives to close deals and offer better terms at this time.

Vendr discount levers
Request extended payment terms high success

Negotiate for Quarterly, Net 45 payment terms instead of upfront annual payment. Hootsuite is willing to offer these terms, which can improve cash flow management.

Vendr community insights
Provide case study or reference medium success

Offer to participate in a case study or serve as a customer reference in exchange for pricing concessions. This is a standard discount lever for Hootsuite deals.

Vendr discount levers
Demonstrate expected growth medium success

Show anticipated user or profile growth over the contract term. Hootsuite offers discounts based on expected expansion, as evidenced by community reports of 'slight discount for slight growth.'

Vendr discount levers and community insights
Quick sales process medium success

Accelerate the purchasing decision and commit to a fast contract turnaround. Hootsuite values quick sales and may offer concessions for expedited deals.

Vendr discount levers
High success Medium Low / difficult

Full negotiation guide →

Hootsuite Price History

Pricing changes CostBench has tracked for Hootsuite, verified across 2 snapshots going back to 2026Q1.

  1. Hootsuite Standard decrease

    Standard tier decreased from $199 to $99/month

    -50.3%

  2. Hootsuite tier renamed

    "Standard" renamed to "Professional"

Price decreased 25% over 0.4 years

View Hootsuite's full price history →

Hootsuite Pricing FAQ

01 How much does Hootsuite cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Hootsuite have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Hootsuite?

Key features include the items listed in the pricing tiers above.

04 Is Hootsuite worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Does Hootsuite get more expensive as my team grows?

Yes. Hootsuite's pricing increases significantly when you add more users or social media profiles. Each tier has limits on the number of profiles and accounts you can manage. Users report costs escalate quickly when scaling, and you may need to upgrade tiers to accommodate growth. The median company on Vendr pays $12,405/year, well above the base Standard plan price.

06 Can I negotiate Hootsuite's pricing?

Yes. Vendr data shows buyers save an average of 15% through negotiation. Effective tactics include committing to multi-year contracts, leveraging churn risk at renewal, timing negotiations to quarter-end, and demonstrating expected growth. Hootsuite will provide flat renewal pricing (no increase) when facing potential churn.

07 What payment terms does Hootsuite offer?

Hootsuite will offer Quarterly, Net 45 payment terms upon request, rather than requiring full annual payment upfront. This can help manage cash flow for larger contracts.

08 Are there common issues with Hootsuite I should know about?

Users report recurring technical issues with authorizing and maintaining connections to Instagram and Facebook pages, as well as difficulties with tagging Facebook pages. These issues require ongoing troubleshooting and can impact workflow efficiency.

Is this pricing incorrect? — we'll verify and update it.