Price checkMonthly
Free TrialFreeEssentials$79/moStandard$199/mo
See all 6 plans

All Sprout Social Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free Trial

  • 30-day free trial
  • No credit card required
  • Annual billing

Essentials

  • Connect up to 5 social profiles
  • Optimal send times
  • Profile and post-level reporting
  • Simplified publishing workflows

Standard

  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Review management
  • Group, profile and post-level reporting

Professional

  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist

Advanced

  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts

Enterprise

  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
See Sprout Social Plans
Compare Sprout Social with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Sprout Social actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.0Kper month · $79/unit × 25units
Year 1 license$24K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Sprout Social's plans, annualized. Custom-priced tiers show a hatched bar.

Free TrialCustom
Essentials$948/yr
Standard$2.4K/yr
Professional$3.6K/yr
Advanced$4.8K/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $1.0K/yr for Sprout Social contracts (Vendr deal flow, n=66). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Sprout Social costs Free to $399 per month as of July 2026, with 6 plans available including a free tier. Plans: Free Trial (free), Essentials at $79/month, Standard at $199/month, Professional at $299/month, and Advanced at $399/month. Enterprise pricing is available on request. The median contract is $1,044/year based on 66 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Sprout Social offers 6 pricing tiers: Free Trial, Essentials, Standard, Professional, Advanced, Enterprise. A free plan is available. Paid plans include Essentials at $79/seat/month, Standard at $199/seat/month, Professional at $299/seat/month. The Essentials plan is social media professionals focused on simplifying publishing workflows.

Compared to other social media management software, Sprout Social is positioned at the premium price point.

  • Median contract: $1,044/yr from 66 purchases Directional
  • 3 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.4 out of 5 from 3,400 reviews (as of Jul 2026)
Last verified: | Sources: 2 pricing pages and reviews

How much does Sprout Social cost?

Sprout Social offers 6 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free Trial (free), Essentials at $79/month, Standard at $199/month, Professional at $299/month, Advanced at $399/month, Enterprise (custom pricing).

Sprout Social Pricing Overview

Sprout Social has 6 pricing plans, including a free tier. Paid plans range from $0 to $399/month. The Free Trial plan is free and is best for try sprout free before committing. The Essentials plan costs $79/month, best for social media professionals focused on simplifying publishing workflows. The Standard plan costs $199/month, best for small teams managing a few profiles across social networks. The Professional plan costs $299/month, best for teams handling a lot of profiles with high engagement. The Advanced plan costs $399/month, best for cross-functional teams and workflows. The Enterprise plan requires contacting sales for a custom quote and is designed for large-scale social media operations.

Sprout Social contracts auto-renew, with a one-year minimum commitment minimum commitment.

The median Sprout Social customer pays $1,044/year based on 66 verified purchases.

There are at least 3 documented hidden costs beyond Sprout Social's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 11, 2026 from 2 independent sources.

See Sprout Social Plans

How Sprout Social Pricing Compares

Compare Sprout Social pricing against top alternatives in Social Media Management.

Hootsuite $0-$399/mo Compare → Vista Social $79-$349/mo Compare → SocialBee $29-$99/mo Compare →

Compare Sprout Social vs Alternatives

Before committing to Sprout Social, compare pricing with these 3 alternatives in the same category.

VSHootsuite
Free

Individual social media managers

Full comparison
VSVista Social
From $79/mo

Alternative in the Social Media Management space

Full comparison
VSSocialBee
From $29/mo

Alternative in the Social Media Management space

Full comparison

All Sprout Social alternatives & migration guides

What Companies Actually Pay for Sprout Social

The median Sprout Social buyer pays $1,044/year based on 66 verified purchase transactions.

What companies actually pay $1,044/yr Median across 66 community cost mentions Directional
Review scores
TrustRadius 8.4out of 10 (500)
Trustpilot 1.7out of 5 (83)
G2 4.4out of 5 (3,400)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
missing features for team collaboration and analytics limitationslimited features for private groups and profile connectionshigh costglitches or technical issues
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 66 distinct user reports. Indicative only — not contract-grade data.

How Sprout Social Pricing Compares

Software Starting Price Top Price
Sprout Social Free $399/month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $399/month

Detailed pricing comparisons:

Browse all Social Media Management pricing →

3 Sprout Social Hidden Costs Beyond the List Price

Beyond the listed price, Sprout Social has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Add-on Modules 20-40%
    high 1 source
    industry "Add-on Modules: Premium Analytics, Social Listening, Employee Advocacy, and Influencer Marketing (formerly Tagger) are separate purchases with custom, non-publicly listed pricing"
  • Professional Services
    medium 1 source
    industry "Professional Services: Strategic guidance, custom training, and implementation consulting are offered through Premier Success Services, with pricing that is not publicly disclosed and requires sales consultation"
  • Per-Seat Billing
    high 1 source
    industry "Per-Seat Billing: Sprout Social's pricing model is per user, per month, meaning every individual who accesses the platform, including designers, analysts, and leadership for reviewing dashboards, requires a paid seat, which can significantly compo..."
Tip

Ask your Sprout Social sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

Sprout Social Contract Terms

Sprout Social contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment one-year minimum commitment
Based on 1 verified source

Sprout Social Price History

Pricing changes CostBench has tracked for Sprout Social, verified across 3 snapshots going back to 2026Q2.

  1. Sprout Social tier restructure

    Changed from 5 to 6 pricing tiers

  2. Sprout Social tier renamed

    "Standard" renamed to "Essentials"

Price stable over 0.2 years

View Sprout Social's full price history →

Sprout Social Pricing FAQ

01 How much does Sprout Social cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Sprout Social have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Sprout Social?

Key features include the items listed in the pricing tiers above.

04 Is Sprout Social worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we'll verify and update it.