Customer.io vs Brevo
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while Brevo ranges from $9–$499/month. Brevo is typically 97% more affordable, though your actual cost depends on tier and team size.
Brevo
Brevo (formerly Sendinblue) offers a genuinely free forever plan with 300 emails/day and u
verified 27d ago
$252
$6.5K
Verdict · Vendr median · year 1
Brevo
saves
$6.2K
vs
Customer.io
· 25 seats
Cheapest
$252
Spread
96%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$300K/yr
year 1 license · $1.0K/seat
Starter (20,000 emails)
$8.7K/yr
year 1 license · $29/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$6.5K/yr
Vendr · n=14
↓ Lowest median
Median annual
$252/yr
Vendr · n=38
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
3 hidden-cost · Vendr median
Last verified
3w ago
Confidence
Medium confidence
Sources
16 sourced facts
12 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Brevo pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Customer.io and Brevo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | Brevo |
|---|---|---|
| Free | Free /month | $9 /month |
| Essentials | $100 /month | $29 /month |
| Premium | $1K /month | $69 /month |
| Enterprise | Custom | $18 /month |
| Standard (20,000 emails) | — | $65 /month |
| Standard (100,000 emails) | — | $129 /month |
| Professional | — | $499 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Market Intelligence
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Brevo
- Median annual cost
- $252
- Based on
- 38 deals