Drip vs Moosend
Email Marketing pricing comparison · 2026 · Updated April 2026
Drip pricing ranges from $39–$1199/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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What users say
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Drip and Moosend are both e-commerce email marketing platforms with behavioral automation, but they differ significantly in price positioning and target store size. Drip starts at $39/month for 2,500 contacts — more than 4x Moosend's $9/month entry price — and its pricing scales steeply: $89/month for 5,000 contacts, $154/month for 10,000, and $369/month for 30,000. All Drip plans include the same full feature set with no tier-based feature gating. Moosend's Pro plan starts at $9/month for 500 contacts and scales to $315/month for 50,000 contacts, with all features included at every tier as well.
Both platforms include cart abandonment, browse abandonment, product recommendations, and e-commerce behavioral triggers. Drip's differentiator is its revenue-focused analytics and multi-channel orchestration. Drip tracks revenue attribution at the campaign level, showing exactly which automated flows and one-off sends drive sales, and provides a visual customer journey map overlaid with revenue data. It also supports Facebook and Instagram ad retargeting audiences synced from email segments — something Moosend does not offer. Drip's workflow builder is considered more intuitive than Moosend's for complex multi-branch sequences, though Moosend's automation covers the majority of e-commerce use cases at a fraction of the cost.
The pricing gap between Drip and Moosend is the most significant factor in this comparison. At 5,000 contacts, Drip charges $89/month versus Moosend's approximately $32/month — a $57/month difference that adds up to $684/year. Drip's revenue attribution tracking and social ad integration add value for stores that run coordinated email + paid social campaigns, but for stores that only need email automation, Moosend's pricing is difficult to justify upgrading from. Drip positions itself for stores doing $500K-$10M in annual e-commerce revenue; Moosend works well for the full range from startup to enterprise.
Plan-by-Plan Pricing
| Plan | Drip | Moosend |
|---|---|---|
| 2,500 contacts | $39 /month | Free /month |
| 5,000 contacts | $89 /month | Custom |
| 30,000 contacts | $449 /month | Custom |
| 100,000 contacts | $1.2K /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenariosMoosend
3 scenariosMarket Intelligence
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Continue researching
Our Verdict
Choose Moosend if you're building e-commerce email automation on a budget and don't need Drip's revenue attribution dashboards or social ad audience sync. At $9/month entry versus Drip's $39/month minimum, Moosend covers the core e-commerce automation playbook — cart abandonment, product recommendations, win-back sequences — at a price point that makes it viable for stores at any revenue level.
Choose Drip if you run a growing Shopify or WooCommerce store with $500K+ in annual revenue and want revenue-attributed campaign reporting and coordinated email + Facebook/Instagram retargeting. Drip's revenue tracking makes it easier to prove email ROI to stakeholders and optimize automation based on actual dollars generated per flow, which is worth the premium for stores where email is a significant revenue channel.
Frequently Asked Questions
01 How much more expensive is Drip than Moosend?
Drip starts at $39/month for 2,500 contacts versus Moosend's $9/month for 500 contacts. At equivalent contact tiers, Drip is typically 3-4x more expensive: Drip at 5,000 contacts costs $89/month versus Moosend at $32/month. At 10,000 contacts, Drip costs $154/month vs Moosend at approximately $88/month. The gap is consistent across all contact tiers.
02 Does Drip have revenue attribution that Moosend doesn't?
Yes. Drip tracks revenue at the workflow and campaign level, showing you exactly how much revenue each automation flow generates. You can see which cart abandonment sequence earned $X last month, which welcome series drives the highest customer LTV, and which one-off campaigns produce the most sales. Moosend tracks email performance metrics (opens, clicks, conversions) but does not have Drip's revenue-first attribution dashboard.
03 Does Drip integrate with Facebook Ads for retargeting?
Yes. Drip syncs email segments to Facebook and Instagram custom audiences, enabling retargeting campaigns that mirror your email segments — for example, showing Facebook ads to people who abandoned their cart but didn't open your cart abandonment email. Moosend does not have native Facebook or Instagram ad integration. For coordinated email + paid social campaigns, Drip's native sync is a meaningful operational advantage.
04 Is Moosend's automation as good as Drip's for e-commerce?
Moosend covers the core e-commerce automation playbook: cart abandonment, browse abandonment, product recommendations, win-back sequences, and post-purchase flows. For most e-commerce stores, this covers 80-90% of automation use cases. Drip's automation is more sophisticated in multi-branch conditional logic and revenue-weighted optimization, but the practical difference for stores under $2M in annual revenue is often smaller than the price difference suggests.
05 Does Drip have a free trial or free plan?
Drip offers a 14-day free trial with no credit card required. There is no permanent free plan. Moosend offers a 30-day free trial. Both require paid plans after the trial period, with Drip's minimum at $39/month and Moosend's at $9/month.
06 Which platform is better for WooCommerce stores?
Both have strong WooCommerce integrations. Drip's WooCommerce plugin syncs order history, product data, and behavioral events in real time, enabling revenue-attributed automation and social ad audience sync. Moosend's WooCommerce integration supports cart abandonment, product recommendations, and basic order event triggers. For WooCommerce stores prioritizing revenue tracking and social ad coordination, Drip adds more value. For stores that primarily need email automation at a lower monthly cost, Moosend is sufficient.