Semrush (with AI) vs Frase Pricing (2026)
Compare / Semrush (with AI) vs Frase
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Team size
25 seats

Semrush (with AI) vs Frase

AI SEO Tools pricing comparison · 2026

Semrush (with AI) pricing ranges from $0–$549/month, while Frase ranges from $49–$299/per month. Frase is typically 48% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Semrush pricing
Free plan limits → Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
Compare
2 products · AI SEO Tools
Side-by-side · live
Semrush (with AI)
Semrush (with AI) is an AI-powered SEO tool that helps businesses improve their search ran
verified 27d ago
$588 $1.2K
View pricing →
Frase
Frase is an AI-powered SEO content optimization platform that helps content teams research
verified 27d ago
$588 $1.2K
View pricing →
Verdict · Vendr median · year 1
Frase saves $611 vs Semrush · 25 seats
Cheapest $588
Spread 51%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Guru (Classic SEO)
$75K/yr
year 1 license · $250/seat
Professional
$39K/yr
year 1 license · $129/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=33
↓ Lowest median
Median annual
$588/yr
Vendr · n=33
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 10 sourced facts
4 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
Sources 12 sourced facts
6 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
4 documented
  • API Access Fees
    $1,100/month
    1 source
  • Additional User Seats
    100% upgrade cost per additional user
    1 source
  • Feature Paywalls Within Paid Tiers
    Variable upgrade costs
    1 source
  • Unexpected Charges from Widgets or Add-ons
    $200+
    1 source
4 documented
  • Unexpected Subscription Charges After Trial
    $39-$299/month
    3 sources
  • Pricing Discrepancy Between Advertised and Actual Charges
    2-3x advertised price
    1 source
  • SEO Add-On Fees for Lifetime Deal Customers
    $60-80/month
    1 source
  • Double Billing Issues
    2x monthly subscription cost
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Semrush
Frase
Auto-renewal
Yes
Yes
Cancellation
Must cancel before trial ends or before renewal date; extremely difficult cancellation process requiring customer service interaction
5 days before billing
Commitment
✓ Monthly or annual commitment depending on plan selected
1 month
Price escalation
—
Users report unexpected fee increases without notification
Can downgrade
No
No
Based on 7 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
2.3/5 (23)
Best for
Testing the platform before committing, very light SEO research needs, or individuals needing occasional keyword checks
Watch out
Extremely difficult cancellation process requiring customer service
TrustRadius
8.1/5 (16)
Trustpilot
1.3/5 (23)
Best for
Solo content creators and small blogs with light SEO needs
Watch out
Unexpected automatic billing and charges after trial
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Semrush pricing
Free plan limits → Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI SEO Tools

Semrush (with AI)

$0–$549
/month
8 plans · Free tier
Full pricing breakdown →
VS
AI SEO Tools

Frase

$49–$299
/per month
4 plans
Full pricing breakdown →

Semrush (with AI) and Frase both operate in the ai seo tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Semrush (with AI) Frase
Free Account Free /month $49 /per month
Pro (Classic SEO) $139.95 /month $129 /per month
Guru (Classic SEO) $249.95 /month $299 /per month
Business (Classic SEO) $499.95 /month Custom
Semrush One - Starter $199 /month —
Semrush One - Pro+ $299 /month —
Semrush One - Advanced $549 /month —
Enterprise Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Semrush (with AI)

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$299/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Frase

3 scenarios
$49/month
Starter Setup
$129/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Semrush (with AI)

Median annual cost
$1,199
Based on
33 deals

Frase

Median annual cost
$588
Based on
33 deals

What Users Say

Semrush (with AI)

Trustpilot
2.3/5 (23)
Top complaints
  • Extremely difficult cancellation process requiring customer service
  • Unexpected charges and auto-renewals
  • No refund policy even for unused service

Frase

Trustpilot
1.3/5 (23)
TrustRadius
8.1/10 (16)
Top complaints
  • Unexpected automatic billing and charges after trial
  • No refunds or strict 5-day refund window
  • Poor customer service and support responsiveness

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Semrush (with AI) 4 hidden costs

critical
API Access Fees $1,100/month
medium
Additional User Seats 100% upgrade cost per additional user
medium
Feature Paywalls Within Paid Tiers Variable upgrade costs
high
Unexpected Charges from Widgets or Add-ons $200+
See all Semrush (with AI) hidden costs →

Frase 4 hidden costs

high
Unexpected Subscription Charges After Trial $39-$299/month
critical
Pricing Discrepancy Between Advertised and Actual Charges 2-3x advertised price
high
SEO Add-On Fees for Lifetime Deal Customers $60-80/month
medium
Double Billing Issues 2x monthly subscription cost
See all Frase hidden costs →

Contract Terms

Term Semrush (with AI) Frase
Auto-renewal Yes Yes
Cancellation Must cancel before trial ends or before renewal date; extremely difficult cancellation process requiring customer service interaction 5 days before billing
Minimum commitment Monthly or annual commitment depending on plan selected 1 month
Price escalation — Users report unexpected fee increases without notification
Can downgrade No No

Continue researching

Semrush (with AI)

Frase

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