Mouseflow vs FullStory
Session Replay & Heatmaps pricing comparison · 2026
Mouseflow pricing ranges from $0–$319/month, while FullStory ranges from $0–$0/month. FullStory is typically 100% more affordable, though your actual cost depends on tier and team size.
Mouseflow
Mouseflow pricing starts with a Free plan at $0/month for basic heatmaps and session recor
verified 23d ago
$21K
$28K
FullStory
FullStory pricing starts with a Free plan offering 1,000 sessions per month.
verified 26d ago
$21K
$28K
Verdict · Vendr median · year 1
Mouseflow
saves
$6.4K
vs
FullStory
· 25 seats
Cheapest
$21K
Spread
23%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Advanced
$33K/yr
year 1 license · $109/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$21K/yr
Vendr · n=15
Median annual
$28K/yr
Vendr · n=411
avg 19% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
9 sourced facts
3 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
Limited confidence
Sources
15 sourced facts
8 hidden-cost · 5 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Mouseflow
FullStory
Auto-renewal
Yes
Yes
Cancellation
Must cancel before auto-renewal triggers - no changes permitted after renewal
90 days before renewal
Commitment
1 year
1 year
Price escalation
No published schedule but users report mid-contract price increases without flexible refund policies
7% annual uplift standard (negotiable). Can be waived or capped at 3-5% with pushback. Standard contract includes automatic year-over-year increases unless explicitly negotiated out.
Can downgrade
No
✓
Yes
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Mouseflow and FullStory both operate in the session replay & heatmaps category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mouseflow | FullStory |
|---|---|---|
| Free | Free /month | Free /month |
| Essential | $25 /month | Custom |
| Advanced | $109 /month | Custom |
| Premium | $319 /month | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mouseflow
3 scenarios$300
Small Business (10-user team)
$600 Year 1 ($300/year software at $25/month + $0-$300 optional onboarding)
$21,057 Year 1
Mid-Market Company (Multi-site tracking)
$40,000
Enterprise (Full-feature deployment)
$60,000 Year 1 (custom pricing + onboarding)
FullStory
3 scenarios$15,000
Seed-stage startup (10-person team, moderate traffic)
$20,000 Year 1 (negotiated 20-30% off list with budget constraints + multi-year commitment)
$27,500 Year 1 (median market rate per Vendr data for 411 purchases)
Mid-market SaaS (50-100 employees, growing traffic)
$80,000
Enterprise deployment (500+ employees, high-volume)
$120,000 Year 1 ($70,000-$100,000 license + $10,000-$20,000 implementation)
Market Intelligence
Mouseflow
- Median annual cost
- $21,057
- Based on
- 15 deals
FullStory
- Median annual cost
- $27,500
- Average negotiated discount
- 19%
- Based on
- 411 deals
Contract Terms
| Term | Mouseflow | FullStory |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before auto-renewal triggers - no changes permitted after renewal | 90 days before renewal |
| Minimum commitment | 1 year | 1 year |
| Price escalation | No published schedule but users report mid-contract price increases without flexible refund policies | 7% annual uplift standard (negotiable). Can be waived or capped at 3-5% with pushback. Standard contract includes automatic year-over-year increases unless explicitly negotiated out. |
| Can downgrade | No | Yes |