Hotjar vs FullStory
Session Replay & Heatmaps pricing comparison · 2026
Hotjar pricing ranges from $0–$49/month, while FullStory ranges from $0–$0/month. FullStory is typically 100% more affordable, though your actual cost depends on tier and team size.
Hotjar
Hotjar pricing starts at $0 for the Free plan, which includes basic session recording and
verified 27d ago
$348
$28K
FullStory
FullStory pricing starts with a Free plan offering 1,000 sessions per month.
verified 26d ago
$348
$28K
Verdict · Vendr median · year 1
Hotjar
saves
$27K
vs
FullStory
· 25 seats
Cheapest
$348
Spread
99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$15K/yr
year 1 license · $49/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$348/yr
Vendr · n=49
Median annual
$28K/yr
Vendr · n=411
avg 19% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
3w ago
Confidence
Medium confidence
Sources
15 sourced facts
8 hidden-cost · 5 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Hotjar and FullStory both operate in the session replay & heatmaps category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Hotjar | FullStory |
|---|---|---|
| Free | Free /month | Free /month |
| Growth | $49 /month | Custom |
| Pro | Custom | Custom |
| Enterprise | Custom | Custom |
Market Intelligence
Hotjar
- Median annual cost
- $348
- Based on
- 49 deals
FullStory
- Median annual cost
- $27,500
- Average negotiated discount
- 19%
- Based on
- 411 deals