GetResponse vs Klaviyo
Email Marketing pricing comparison · 2026 · Updated April 2026
GetResponse pricing ranges from $19–$690/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 61% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
GetResponse and Klaviyo are both capable email marketing platforms, but they're built for different audiences. GetResponse is a general-purpose marketing suite starting at $19/month for 1,000 contacts, with the Marketer plan at $59/month and Creator at $69/month. Klaviyo starts at free for 250 contacts, then $20/month (Email) scaling steeply by active profile count — at 1,000 contacts it's ~$30/month, at 5,000 contacts it climbs to ~$100/month, and at 25,000 contacts Klaviyo can cost $400-$700/month depending on SMS usage.
Klaviyo is purpose-built for e-commerce with native Shopify, WooCommerce, and BigCommerce integrations that sync product catalogs, purchase history, and browsing behavior in real-time. This enables predictive analytics like customer lifetime value forecasting, churn risk scoring, and product recommendation flows that GetResponse simply can't match. GetResponse counters with more general-purpose features: webinar hosting on the Creator tier ($69/month), a visual landing page builder from $19/month, and sales funnels with checkout pages built in. For e-commerce brands on Shopify, Klaviyo's product-aware segmentation justifies its premium. For content creators, coaches, or service businesses, GetResponse provides more utility.
The pricing gap widens at scale. At 10,000 active profiles, Klaviyo Email costs approximately $175/month while GetResponse Marketer at 10,000 contacts runs $114/month — Klaviyo is 53% more expensive. The gap narrows if you factor in that Klaviyo's email platform includes predictive analytics and advanced segmentation that GetResponse charges for separately or doesn't offer at all. For Shopify merchants in particular, Klaviyo's tight integration often pays for itself through improved abandoned cart recovery rates (typically 4-8% recovery vs 2-4% on generic tools).
Plan-by-Plan Pricing
| Plan | GetResponse | Klaviyo |
|---|---|---|
| Starter (1,000 contacts) | $19 /month | Free /month |
| Starter (2,500 contacts) | $29 /month | $20 /month |
| Starter (5,000 contacts) | $54 /month | $35 /month |
| Starter (10,000 contacts) | $79 /month | Custom |
| Starter (25,000 contacts) | $174 /month | — |
| Starter (50,000 contacts) | $299 /month | — |
| Starter (100,000 contacts) | $539 /month | — |
| Marketer (1,000 contacts) | $59 /month | — |
| Marketer (5,000 contacts) | $95 /month | — |
| Marketer (10,000 contacts) | $114 /month | — |
| Marketer (50,000 contacts) | $359 /month | — |
| Marketer (100,000 contacts) | $599 /month | — |
| Creator (1,000 contacts) | $69 /month | — |
| Creator (5,000 contacts) | $109 /month | — |
| Creator (10,000 contacts) | $134 /month | — |
| Creator (50,000 contacts) | $414 /month | — |
| Creator (100,000 contacts) | $690 /month | — |
| Enterprise (MAX) | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
GetResponse
3 scenariosKlaviyo
5 scenariosMarket Intelligence
GetResponse
- Median annual cost
- $588
- Based on
- 226 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Contract Terms
| Term | GetResponse | Klaviyo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Unclear - users report difficulty canceling even with advance notice | Can be cancelled anytime based on monthly billing |
| Minimum commitment | — | Month-to-month with no long-term contract required |
| Price escalation | — | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. |
| Can downgrade | — | Yes |
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Our Verdict
Choose Klaviyo if you run an e-commerce store — especially on Shopify — and want to leverage purchase behavior, product data, and predictive analytics for your email campaigns. Klaviyo's real-time sync with your product catalog enables flows like browse abandonment, post-purchase upsells, and predictive replenishment that generic email tools can't replicate. The higher price is typically recovered through better conversion rates on automated flows.
Choose GetResponse if you're a content creator, coach, course seller, or service business that doesn't have a product catalog to sync. GetResponse's Creator plan at $69/month bundles webinars (100 attendees), online course hosting, premium newsletter subscriptions, and a full website builder — capabilities Klaviyo doesn't offer. For non-e-commerce businesses, GetResponse delivers substantially more value per dollar than Klaviyo's e-commerce-first feature set.
Frequently Asked Questions
01 Is GetResponse cheaper than Klaviyo?
For most contact tiers, yes. At 1,000 contacts, GetResponse Starter costs $19/month vs Klaviyo Email at approximately $30/month. At 10,000 contacts, GetResponse Marketer runs $114/month vs Klaviyo's ~$175/month. However, Klaviyo includes more advanced e-commerce analytics and predictive features at those prices, so the value comparison depends heavily on whether you're running an e-commerce store.
02 Which is better for Shopify stores — GetResponse or Klaviyo?
Klaviyo is the dominant choice for Shopify stores. The native Shopify integration syncs product data, purchase history, browse behavior, and cart events in real-time, enabling flows that GetResponse can't match (browse abandonment, predictive replenishment, CLV-based segmentation). GetResponse has a Shopify integration but it's less deep. For Shopify stores doing more than $50K/year revenue, Klaviyo's better conversion rates typically justify the price premium.
03 Does GetResponse have features Klaviyo lacks?
Yes. GetResponse Creator ($69/month) includes webinar hosting for up to 100 attendees, an online course builder for up to 500 students, premium newsletter subscriptions, and a full website builder. Klaviyo is purely a marketing automation platform with no content hosting or webinar functionality. For coaches, course creators, and consultants, GetResponse offers an all-in-one stack that Klaviyo cannot match.
04 How does Klaviyo's predictive analytics compare to GetResponse?
Klaviyo offers predictive analytics including customer lifetime value forecasting, churn risk scores, and predicted next order dates — all available from the $20/month paid tier. GetResponse has basic analytics but no predictive modeling. These Klaviyo features are most valuable for e-commerce stores where purchase history data drives the predictions. For service businesses without transaction data, the predictive features add little value.
05 What are the hidden costs to watch for with each platform?
Klaviyo: pricing scales steeply with active profiles, and SMS marketing (on the Email+SMS plan) adds per-message costs beyond the $35/month base. Suppressed and unsubscribed contacts can still count toward billing. GetResponse: the Starter plan limits you to 1 automation workflow — meaningful tasks require upgrading to Marketer ($59/month). Both platforms offer annual discounts (GetResponse up to 18%, Klaviyo for enterprise accounts).
06 Can I migrate from Klaviyo to GetResponse?
Yes, but with limitations. You can export subscriber lists from Klaviyo as CSV and import to GetResponse. Klaviyo's e-commerce flows (abandoned cart, browse abandonment, post-purchase) will need to be rebuilt in GetResponse, and the product data triggers won't be as granular without Klaviyo's native integrations. Template designs require recreation. Migration is most practical when moving from e-commerce to non-e-commerce use cases.