ZoomInfo vs Gong
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Gong ranges from $108–$250/user/month. Gong is typically 99% more affordable, though your actual cost depends on tier and team size.
ZoomInfo
ZoomInfo is the leading B2B contact database and go-to-market intelligence platform, provi
verified 19d ago
$375
$18K
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 27d ago
$375
$18K
Verdict · Vendr median · year 1
Gong
saves
$18K
vs
ZoomInfo
· 25 seats
Cheapest
$375
Spread
98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$18K/yr
Vendr · n=0 · limited data
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
19 sourced facts
15 hidden-cost · 3 contract · Vendr median
Last verified
2w ago
Confidence
High confidence
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
ZoomInfo
Gong
Auto-renewal
Yes
—
Cancellation
End of contract term
—
Commitment
1 year
1 year
Price escalation
30-42% annual increases common at renewal without prior warning
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ZoomInfo pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ZoomInfo and Gong both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Gong |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Custom |
| Professional | Custom | Custom |
| Advanced | Custom | Custom |
| Elite | Custom | — |
| Free Trial (48 Hours) | Free /trial | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Market Intelligence
ZoomInfo
- Median annual cost
- $18,000
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Contract Terms
| Term | ZoomInfo | Gong |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | End of contract term | — |
| Minimum commitment | 1 year | 1 year |
| Price escalation | 30-42% annual increases common at renewal without prior warning | — |
| Can downgrade | No | — |