ZoomInfo vs Lusha Pricing (2026)
Compare / ZoomInfo vs Lusha
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Team size
25 seats

ZoomInfo vs Lusha

AI Sales Tools pricing comparison · 2026

ZoomInfo pricing ranges from $0–$45000/per year, while Lusha ranges from $0–$399.9/user/month. Lusha is typically 100% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ZoomInfo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · AI Sales Tools
Side-by-side · live
ZoomInfo
ZoomInfo is the leading B2B contact database and go-to-market intelligence platform, provi
verified 19d ago
$839 $18K
View pricing →
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 15d ago
$839 $18K
View pricing →
Verdict · Vendr median · year 1
Lusha saves $17K vs ZoomInfo · 25 seats
Cheapest $839
Spread 95%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pro
$21K/yr
year 1 license · $70/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$18K/yr
Vendr · n=0 · limited data
↓ Lowest median
Median annual
$839/yr
Vendr · n=0 · limited data avg 32% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 19 sourced facts
15 hidden-cost · 3 contract · Vendr median
Last verified 2w ago
Confidence High confidence
Sources 21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Renewal Price Increases
    10-30% of license costs
    3 sources
  • Mandatory Annual Upfront Payment (No Monthly Option)
    $10,000-$15,000
    3 sources
  • Minimum User Commitments Create Wasteful Spending
    $5,000-$10,000
    2 sources
  • Data Inaccuracy Wastes Sales Time
    25-30% of license costs
    2 sources
  • Minimum User Requirements
    $15,000-$35,000
    1 source
5 documented
  • Credit System Limitations and Overage Costs
    20-40% of license costs
    3 sources
  • Supplemental Tools Needed for Full Coverage
    10-20% of license costs for supplemental tools
    2 sources
  • Aggressive Auto-Renewal and Cancellation Difficulties
    Full annual renewal charge if not canceled in advance
    2 sources
  • Premium Plan Seat Costs Add Up Quickly
    $399.90/month per additional seat on Premium
    1 source
  • Data Accuracy Issues Requiring Verification
    5-15% of license costs
    5 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

ZoomInfo
Lusha
Auto-renewal
Yes
Yes
Cancellation
End of contract term
Not specified in sources
Commitment
1 year
✓ Monthly or annual options available
Price escalation
30-42% annual increases common at renewal without prior warning
Not documented in available sources
Can downgrade
No
—
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Individual users testing the platform with minimal prospecting needs
Watch out
Extremely expensive pricing with large upfront payments
TrustRadius
8.7/5 (335)
Trustpilot
1.2/5 (25)
Watch out
Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ZoomInfo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

ZoomInfo

$0–$45000
/per year
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Lusha

$0–$399.9
/user/month
5 plans · Free tier
Full pricing breakdown →

ZoomInfo and Lusha both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ZoomInfo Lusha
ZoomInfo Lite (Free) Free /per year Free /user/month
Professional Custom $49.90 /user/month
Advanced Custom $69.90 /user/month
Elite Custom $399.90 /user/month
Free Trial (48 Hours) Free /trial Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ZoomInfo

9 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
See all 9 scenarios →

Lusha

4 scenarios
$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
See all 4 scenarios →

Market Intelligence

ZoomInfo

Median annual cost
$18,000

Lusha

Median annual cost
$839
Average negotiated discount
32%

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ZoomInfo 7 hidden costs

high
Renewal Price Increases 10-30% of license costs
critical
Mandatory Annual Upfront Payment (No Monthly Option) $10,000-$15,000
medium
Minimum User Commitments Create Wasteful Spending $5,000-$10,000
medium
Data Inaccuracy Wastes Sales Time 25-30% of license costs
medium
Minimum User Requirements $15,000-$35,000
See all ZoomInfo hidden costs →

Lusha 7 hidden costs

medium
Credit System Limitations and Overage Costs 20-40% of license costs
medium
Supplemental Tools Needed for Full Coverage 10-20% of license costs for supplemental tools
high
Aggressive Auto-Renewal and Cancellation Difficulties Full annual renewal charge if not canceled in advance
medium
Premium Plan Seat Costs Add Up Quickly $399.90/month per additional seat on Premium
medium
Data Accuracy Issues Requiring Verification 5-15% of license costs
See all Lusha hidden costs →

Contract Terms

Term ZoomInfo Lusha
Auto-renewal Yes Yes
Cancellation End of contract term Not specified in sources
Minimum commitment 1 year Monthly or annual options available
Price escalation 30-42% annual increases common at renewal without prior warning Not documented in available sources
Can downgrade No —

Continue researching

ZoomInfo

Lusha

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