ServiceNow vs HubSpot Service Hub
Help Desk/Support pricing comparison · 2026
ServiceNow pricing ranges from $100–$300/user/month, while HubSpot Service Hub ranges from $0–$20/seat/month. HubSpot Service Hub is typically 90% more affordable, though your actual cost depends on tier and team size.
ServiceNow
ServiceNow is the leading enterprise cloud platform for digital workflows, serving over 7,
verified 21d ago
$348
$130K
HubSpot Service Hub
HubSpot Service Hub is the customer service arm of HubSpot's all-in-one CRM platform, desi
verified 27d ago
$348
$130K
Verdict · Vendr median · year 1
HubSpot
saves
$130K
vs
ServiceNow
· 25 seats
Cheapest
$348
Spread
100%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$45K/yr
year 1 license · $150/seat
Pro
$4.5K/yr
year 1 license · $15/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$130K/yr
Vendr · n=82
avg 8% negotiated
↓ Lowest median
Median annual
$348/yr
Vendr · n=71
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
15 sourced facts
10 hidden-cost · 4 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
4 sourced facts
3 hidden-cost · Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ServiceNow and HubSpot Service Hub both operate in the help desk/support category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ServiceNow | HubSpot Service Hub |
|---|---|---|
| Standard | $100 /user/month | Free /month |
| Professional | $150 /user/month | $9 /month |
| Enterprise | $250 /user/month | $15 /month |
| Custom/Elite | $300 /user/month | $20 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ServiceNow
6 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $150/user/month on the most popular plan
Typical Usage
Around $150/user/month on the most popular plan
Typical Usage
HubSpot Service Hub
3 scenarios$60/month ($720/year)
Small Support Team (3 Agents)
Starter plan at $20/seat/month for 3 seats. No onboarding fee, no annual commitment required. Includes branding removal, basic automation, and ticket pipelines.
$11,100 Year 1 ($9,600 Professional plan + $1,500 onboarding)
Growing Support Operation (8 Agents)
Professional plan at $100/seat/month for 8 seats. Annual commitment required. Includes help center, custom workflows, SLA management, and analytics.
$30,500 Year 1 ($27,000 Enterprise plan + $3,500 onboarding)
Enterprise Service Team (15 Agents)
Enterprise plan at $150/seat/month for 15 seats. Annual upfront payment required. Includes Breeze AI agents, success forecasting, sandboxes, and SSO.
Market Intelligence
ServiceNow
- Median annual cost
- $129,976
- Average negotiated discount
- 8%
- Based on
- 82 deals
HubSpot Service Hub
- Median annual cost
- $348
- Based on
- 71 deals