SurveyMonkey vs Qualtrics
Survey Software pricing comparison · 2026
SurveyMonkey pricing ranges from $0–$99/month, while Qualtrics ranges from $125–$125/month. SurveyMonkey is typically 26% more affordable, though your actual cost depends on tier and team size.
SurveyMonkey
SurveyMonkey pricing starts with a Free plan for basic surveys with up to 10 questions and
verified 9d ago
$600
$30K
Qualtrics
Qualtrics pricing starts at approximately $1,500/year for CoreXM, scaling to $10,000+/mont
verified 10w ago
$600
$30K
Verdict · Vendr median · year 1
SurveyMonkey
saves
$29K
vs
Qualtrics
· 25 seats
Cheapest
$600
Spread
98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team Advantage
$9.0K/yr
year 1 license · $30/seat
XM for Customer Experience
$38K/yr
year 1 license · $125/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$600/yr
Vendr · n=59
Median annual
$30K/yr
Vendr · n=276
avg 11% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
14 sourced facts
10 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Medium confidence
Sources
14 sourced facts
8 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
2mo ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
SurveyMonkey
Qualtrics
Auto-renewal
—
Yes
Cancellation
—
Must be negotiated out - auto-renewal is standard
Commitment
—
12 months
Price escalation
Users report price increases over time; described as 'exorbitant pricing' and 'a price hike' in community discussions
5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade
—
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit SurveyMonkey pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
SurveyMonkey and Qualtrics both operate in the survey software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | SurveyMonkey | Qualtrics |
|---|---|---|
| Free | Free /month | Custom |
| Individual Standard | $99 /month | $125 /month |
| Team Advantage | $30 /user/month | Custom |
| Team Premier | $92 /user/month | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
SurveyMonkey
3 scenarios$468/year ($39/month × 12)
Individual Researcher — Annual Standard
$1,080/year ($30/user/month × 3 users × 12 months)
Small Team — Team Advantage (3 users)
$3,312/year ($92/user/month × 3 users × 12 months)
Professional Team — Team Premier (3 users)
Qualtrics
3 scenarios$18,000
Small Research Team
$24,000/year
$75,000/year ($6,250/month for 50 users)
Mid-Size CX Program
$120,000
Enterprise Multi-Product
$500,000/year
Market Intelligence
SurveyMonkey
- Median annual cost
- $600
- Based on
- 59 deals
Qualtrics
- Median annual cost
- $30,000
- Average negotiated discount
- 11%
- Based on
- 276 deals
Contract Terms
| Term | SurveyMonkey | Qualtrics |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must be negotiated out - auto-renewal is standard |
| Minimum commitment | — | 12 months |
| Price escalation | Users report price increases over time; described as 'exorbitant pricing' and 'a price hike' in community discussions | 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.' |
| Can downgrade | — | No |