SurveySparrow vs Qualtrics
Survey Software pricing comparison · 2026
SurveySparrow pricing ranges from $0–$79/month, while Qualtrics ranges from $125–$125/month. SurveySparrow is typically 68% more affordable, though your actual cost depends on tier and team size.
SurveySparrow
SurveySparrow pricing starts at $19/month for the Basic plan.
verified 18d ago
$12K
$30K
Qualtrics
Qualtrics pricing starts at approximately $1,500/year for CoreXM, scaling to $10,000+/mont
verified 10d ago
$12K
$30K
Verdict · list-price math · year 1
SurveySparrow
saves
$26K
vs
Qualtrics
· 25 seats
Cheapest
$12K
Spread
69%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Starter
$12K/yr
year 1 license · $39/seat
XM for Customer Experience
$38K/yr
year 1 license · $125/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$30K/yr
Vendr · n=276
avg 11% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
10 sourced facts
6 hidden-cost · 3 contract · 1 review platform
Last verified
2w ago
Confidence
High confidence
Sources
14 sourced facts
8 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
SurveySparrow
Qualtrics
Auto-renewal
Yes
Yes
Cancellation
30 days written notice required
Must be negotiated out - auto-renewal is standard
Commitment
✓
Quarterly (no monthly billing option)
12 months
Price escalation
Annual subscriptions auto-renew with a 7% price increase on the previous year's fee
5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.'
Can downgrade
✓
Yes
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit SurveySparrow pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
SurveySparrow and Qualtrics both operate in the survey software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | SurveySparrow | Qualtrics |
|---|---|---|
| Free | Free /user/month | Custom |
| Basic | $19 /user/month | $125 /month |
| Starter | $39 /user/month | Custom |
| Business | $79 /user/month | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
SurveySparrow
3 scenarios$228/year
Solo Consultant (Basic)
$948/year
Small Team of 3 (Business)
$2,988/year
Mid-Size Organization (Professional)
Qualtrics
3 scenarios$18,000
Small Research Team
$24,000/year
$75,000/year ($6,250/month for 50 users)
Mid-Size CX Program
$120,000
Enterprise Multi-Product
$500,000/year
Contract Terms
| Term | SurveySparrow | Qualtrics |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days written notice required | Must be negotiated out - auto-renewal is standard |
| Minimum commitment | Quarterly (no monthly billing option) | 12 months |
| Price escalation | Annual subscriptions auto-renew with a 7% price increase on the previous year's fee | 5-9% annual uplift standard. Finance team enforces 5%+ increases unless explicitly limited in contract language. Users report: 'Whatever is listed as the maximum cap in the terms language will be what they push as the minimum increase upon renewal.' |
| Can downgrade | Yes | No |