Price checkMonthly
FreeFreeEssential$14/moPro$15/mo
See all 5 plans

All ManyChat Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Up to 25 active contacts
  • Basic automation flows
  • Instagram and Facebook Messenger
  • Limited Growth Tools and keywords
  • Community support
  • ManyChat branding on bot

Essential

  • Up to 250 active contacts
  • Unlimited broadcast messages
  • Automation flows and sequences
  • Instagram and Facebook Messenger
  • Growth Tools and keyword triggers
  • Email support

Pro

  • Starts at 500 active contacts ($15/mo), scales by volume
  • Unlimited Growth Tools, keywords, and tags
  • Advanced automation and segments
  • Instagram, Facebook, WhatsApp, and SMS
  • Integrations with Shopify, Zapier, and more
  • No ManyChat branding

Business

  • Up to 7,500 active contacts
  • All Pro automation features
  • Multi-channel support: Instagram, Facebook, WhatsApp, SMS
  • Advanced analytics and reporting
  • Priority email support
  • Integrations with major eCommerce and CRM platforms

Advanced/Elite

  • High-volume active contacts
  • All Business features included
  • Dedicated customer success manager
  • Priority support and onboarding
  • Agency tools for managing multiple accounts
  • Advanced integrations and analytics
50% Off First 2 Months — ManyChat
Compare ManyChat with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does ManyChat actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$350per month · $14/unit × 25units
Year 1 license$4.2K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across ManyChat's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Essential$168/yr
Pro$180/yr
Business$828/yr
Advanced/Elite$1.7K/yr
Real-world benchmark

Buyers actually pay a median of $697/yr for ManyChat contracts (Vendr deal flow, n=89). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

ManyChat costs Free to $199 per month as of July 2026, with 5 plans available including a free tier. Plans: Free (free), Essential at $14/month, Pro at $15/month, Business at $69/month, and Advanced/Elite at $139/month. The median contract is $697/year based on 89 verified purchases.

50% Off First 2 Months — ManyChat

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

ManyChat offers 5 pricing tiers: Free, Essential, Pro, Business, Advanced/Elite. A free plan is available. Paid plans include Essential at $14/month, Pro at $15/month, Business at $69/month. The Essential plan is small businesses and creators who need basic automation for up to 250 active contacts.

Compared to other ai chatbot platforms software, ManyChat is positioned at the budget-friendly price point.

  • Median contract: $697/yr from 89 purchases Precise
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 1 pricing pages and reviews

How much does ManyChat cost?

ManyChat offers a free plan with 4 paid tiers from $14 to $199/month. Plans include Free (free), Essential at $14/month, Pro at $15/month, Business at $69/month, Advanced/Elite at $139/month.

ManyChat Pricing Overview

ManyChat has 5 pricing plans, including a free tier. Paid plans range from $0 to $199/month. The Free plan is free and is best for individuals and small businesses testing chatbot automation with up to 25 active contacts on instagram and facebook messenger. The Essential plan costs $14/month, best for small businesses and creators who need basic automation for up to 250 active contacts. The Pro plan costs $15/month, best for growing businesses scaling automation across instagram, facebook, whatsapp, and sms with contact-based pricing starting at 500 contacts. The Business plan costs $69/month, best for established businesses managing up to 7,500 active contacts across multiple channels. The Advanced/Elite plan costs $139/month, best for large brands and agencies with high contact volumes needing dedicated support and advanced features.

ManyChat contracts auto-renew, with a Monthly minimum commitment.

The median ManyChat customer pays $697/year based on 89 verified purchases.

There are at least 6 documented hidden costs beyond ManyChat's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

50% Off First 2 Months — ManyChat

ManyChat pricing starts at $14/month (Essential) and ranges up to $199/month and beyond depending on contact volume, as of 2026. Following a pricing overhaul in March 2026, ManyChat replaced its old two-tier Free/Pro model with a multi-tier structure: Free ($0, 25 contacts), Essential ($14/mo, 250 contacts), Pro ($15/mo starting at 500 contacts, scales with volume), Business ($69/mo, 7,500 contacts), and Advanced/Elite ($139/mo+).

All paid plans support Instagram, Facebook Messenger, WhatsApp, and SMS automation. WhatsApp usage incurs separate per-conversation fees from Meta, and SMS incurs carrier fees, neither of which is included in the subscription price.

The Pro tier is contact-volume based — the $15/month rate applies at 500 contacts, and costs increase as your active contact count grows, reaching $199/month at higher volumes.

How ManyChat Pricing Compares

Compare ManyChat pricing against top alternatives in AI Chatbot Platforms.

Botpress $0-2000+/mo Compare → Voiceflow $0-150/editor/mo Compare → Landbot $0-400/mo Compare →

Compare ManyChat vs Alternatives

Before committing to ManyChat, compare pricing with these 3 alternatives in the same category.

VSBotpress
Free

Enterprises needing custom AI chatbots with open-source code and self-hosting

Full comparison
VSVoiceflow
Free

Product teams designing custom AI agents with cross-functional collaboration

Full comparison
VSLandbot
Free

Businesses needing conversational landing pages and web-based lead generation

Full comparison

All ManyChat alternatives & migration guides

What Companies Actually Pay for ManyChat

The median ManyChat buyer pays $697/year based on 89 verified purchase transactions.

What companies actually pay $697/yr Median across 89 community cost mentions Precise
Review scores
Trustpilot 1.5out of 5 (25)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Opaque 'active contact' billing counts every DM including organic messages unrelated to automationsNo effective human customer support — only bots or no responseAutomatic plan upgrades and unexpected charges without clear notificationAutomations frequently disconnect or stop working mid-campaign
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 89 distinct user reports. Indicative only — not contract-grade data.

ManyChat Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Creator: Single Instagram Automation $14 Year 1 total
Essential plan
Total $14

A content creator using ManyChat to automate DM replies to post comments, with moderate engagement (under 250 active contacts/month).

Growing Small Business: Viral Post Overage Scenario $14 Year 1 total

A small business running comment automations on Instagram. A single viral post drives 500+ DMs in a month, triggering 250 overage contacts at $0.10 each on top of the Essential plan.

Active Business: High-Engagement Month $85 Year 1 total

A business running active Instagram campaigns where followers regularly DM for information. Any follower DM counts as an active contact, leading to bills significantly above the base plan.

Trustpilot and G2 user reviews

How ManyChat Pricing Compares

Software Starting Price Top Price
ManyChat Free $199/month
Botpress Free $750/month
Chatbase Free $500/month
Kore.ai $50/month $180/month
Landbot Free $450/month
Voiceflow Free $150/editor/month

Detailed pricing comparisons:

Browse all AI Chatbot Platforms pricing →

6 ManyChat Hidden Costs Beyond the List Price

Beyond the listed price, ManyChat has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Active Contact Overage Charges $20-$170+/month in overages depending on engagement volume
    critical 4 sources
    Trustpilot "the Essential plan ($14/mo) includes 250 active contacts, then charges $0.10 for every additional contact that month, so one post that drives a wave of DMs can push you over before you notice."
    Trustpilot "They charge per contact and count every person who DMs you, even if they aren't DMing a keyword or interacting with ManyChat in anyway."
    Trustpilot "I signed up for $14 per month. My most recent bill was $85. For what? They charge per number of contacts... a contact = anyone who comments on a post, or replies to a story, DM etc"
    Trustpilot "Charging around $170 for just 250 contacts is excessive for such limited use."
  • Automatic Plan Upgrades Without Consent $15-$300+/month unexpected charges
    critical 2 sources
    Trustpilot "their system automatically imported 7,669 contacts from my Meta Ads without my consent and upgraded my plan from the $15 tier to $78 (including tax) without any notification."
    Trustpilot "They will charge you extra because you will go over your normal active contacts per month. Their subscription model is made to overcharge. By standard they charge $20 a month extra, for just 250 extra active contacts."
  • Unexpected AI Feature Billing $100-$300+/month if AI add-ons are not carefully monitored
    high 1 source
    Trustpilot "I wanted to test the AI Chat replier, tested it for 5 minutes and didn't like it (it was 1 month ago). I never used it again (it was just turned off) and now i am getting billed $300+!"
  • Cannot Export Contacts 5-15% of license costs in sunk cost / lost data value
    high 1 source
    Trustpilot "Even if you collected their email addresses or phone numbers - you cannot export data. All you can do is open each contact individually and manually copy & paste what you have collected."
  • No Meaningful Human Support 5-20% of license costs in lost business value during outages
    high 4 sources
    Trustpilot "There is no helpdesk and it takes forever to find and solve the problem."
    Trustpilot "My automations do not work consistently. And there is NO customer support at all. The chat box doesn't help, there is no phone number for customer service, and nobody replies to emails asking for help."
    G2 "Automation are contanstly glitching, leaving users uspet and expectations unmet. This would be fine if there was any support to help fix things. It is literally non-existent."
    Trustpilot "Even after marking the issue as Critical, I waited more than 10 hours without any response while my business was being severely impacted."
  • Instagram Account Risk 10-30% of license costs in lost traffic/revenue during account restrictions
    high 2 sources
    Trustpilot "Restricted from Instagram right after starting using manychat"
    Trustpilot "After using ManyChat for my Instagram automation, I experienced consistent technical issues that directly hurt my account's reach and engagement."
Tip

Ask your ManyChat sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Trustpilot Consumer reviews G2 B2B reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

ManyChat Contract Terms

ManyChat contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment Monthly
Mid-Term Downgrade Allowed
Payment Terms Monthly billing
Price Escalation Overage charges scale automatically with contact volume; automatic plan upgrades reported when contact limits are exceeded
Note

Multiple users report difficulty downgrading; one user reported account reverting to free plan unexpectedly after paying for Pro

Based on 2 verified sources

How to Negotiate ManyChat Pricing

ManyChat contracts are negotiable. These 8 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 8 tactics
Start on Free, upgrade only when you need Pro features high success

ManyChat's Free plan supports up to 1,000 contacts with basic Instagram and Facebook Messenger automation. Use it to validate your use case before committing to Pro, which uses custom contact-scaled pricing and unlocks WhatsApp, SMS, unlimited Growth Tools, and the $15/month AI add-on.

ManyChat pricing page
Monitor contact count to avoid automatic upgrades high success

ManyChat automatically moves you up the Pro contact-scaled pricing brackets as your contact count grows past 1,000. Regularly purge inactive contacts to stay in a lower Pro bracket and avoid surprise charges.

Trustpilot user reviews
Evaluate Contact Counting Before Committing high success

Before signing up, run a test period to understand your actual 'active contact' volume. The Essential plan's 250 active contact limit includes any DM sent or received — not just automation-triggered ones. Estimate your typical monthly DM volume and compare against overage costs ($0.10/contact) vs. upgrading to the next tier.

Trustpilot user reviews
Start on the Lowest Paid Tier and Monitor Billing Weekly high success

Start on the Essential plan at $14/month and check your active contact count weekly in the dashboard. ManyChat does not proactively warn you before you exceed limits. Setting calendar reminders to audit contact counts can prevent surprise bills.

Trustpilot user reviews
Compare Conversation-Based Alternatives for WhatsApp high success

For WhatsApp-heavy use cases, competitors like Wati use conversation-based pricing rather than contact-based pricing. Users report that the same communication volume that would require 50,000+ ManyChat contacts can be handled with 5,000 Wati sessions, at significantly lower cost.

Reddit (r/Chatbots)
Disable AI Features Immediately After Testing high success

If you trial ManyChat's AI Chat add-on, disable it immediately after evaluation. Users report being billed $300+ for a feature they turned off after a brief test. Confirm in account settings that the feature is fully deactivated, not just paused.

Trustpilot user reviews
Pay annually to lock in lower rates medium success

ManyChat offers annual billing at a discount compared to monthly on Pro. For a growing audience, locking in annual pricing at your current Pro contact bracket can save 15-20% versus month-to-month billing.

ManyChat pricing page
Request Refund for Auto-Imported Contacts low success

If ManyChat automatically imports contacts from your Meta Ads account without your consent and upgrades your plan, document the incident and request a refund citing that you did not use premium features for those contacts. Multiple users report initiating chargebacks when refund requests are denied.

Trustpilot user reviews
High success Medium Low / difficult

Full negotiation guide →

ManyChat Price History

Pricing changes CostBench has tracked for ManyChat, verified across 2 snapshots going back to 2026Q1.

  1. ManyChat tier restructure

    Changed from 3 to 5 pricing tiers

  2. ManyChat tier renamed

    "Pro" renamed to "Essential"

View ManyChat's full price history →

ManyChat Pricing FAQ

01 How much does ManyChat cost?

ManyChat plans start at $14/month for the Essential tier (250 active contacts). The Pro tier starts at $15/month for 500 contacts and scales up by contact volume — reaching $199/month at higher tiers. The Business plan is $69/month for up to 7,500 contacts, and Advanced/Elite starts at $139/month. There is also a free tier limited to 25 active contacts. These are subscription prices; WhatsApp and SMS usage fees are billed separately.

02 Is there a free plan for ManyChat?

Yes. ManyChat offers a permanent free tier, but it is limited to 25 active contacts as of the March 2026 pricing update — down from the prior 1,000-contact free limit. The free plan covers basic automation on Instagram and Facebook Messenger with limited Growth Tools and ManyChat branding on your bot. It does not include WhatsApp, SMS, or advanced automation features.

03 What is the cheapest paid plan on ManyChat?

The cheapest paid plan is Essential at $14/month, which supports up to 250 active contacts and includes core automation, Growth Tools, and Instagram and Facebook Messenger. The Pro plan starts at $15/month for 500 contacts and provides broader channel support including WhatsApp and SMS.

04 How does ManyChat's contact-based pricing work?

On the Pro tier, your monthly price scales with the number of active contacts in your account. The entry price is $15/month for 500 contacts, and the cost increases as contact volume grows — up to $199/month at higher contact counts. The Essential ($14/mo), Business ($69/mo), and Advanced/Elite ($139/mo) tiers each have a fixed contact ceiling rather than open-ended scaling.

05 Does ManyChat charge extra for WhatsApp or SMS?

Yes. WhatsApp conversations are billed by Meta at per-conversation rates (costs vary by country and conversation type) on top of your ManyChat subscription. SMS messages are billed at carrier rates. Neither WhatsApp nor SMS usage is included in any ManyChat subscription tier — they are always additional charges.

06 Which ManyChat plan is best for a growing eCommerce business?

Most growing eCommerce brands start on the Pro plan ($15/month at 500 contacts), which includes WhatsApp, SMS, Shopify and Zapier integrations, unlimited Growth Tools, and advanced automation. As contact lists grow past 7,500, the Business plan at $69/month offers a fixed price for that tier. Larger operations with dedicated support needs may look at Advanced/Elite starting at $139/month.

07 What counts as an 'active contact' in ManyChat?

An active contact is counted any time a message is sent or received through the ManyChat platform — including organic DMs that land in your connected inbox, not just conversations started by your automations. If someone messages your Instagram account directly (even without interacting with a bot), that person counts as an active contact toward your monthly billing limit.

08 How much does ManyChat cost if I go over my contact limit?

On the Essential plan ($14/month), you get 250 active contacts included. Every additional active contact costs $0.10 that month. So 500 extra contacts would add $50 to your bill. ManyChat may also automatically upgrade your plan if you exceed limits — check your account settings carefully.

09 Can I export my contacts from ManyChat?

According to user reports, ManyChat does not allow bulk export of contact data. Even if you collect email addresses or phone numbers through your automations, you cannot export this data — you would need to open each contact individually to copy information manually.

10 Is the ManyChat free plan sufficient for basic use?

The Free plan allows basic chatbot automation for Facebook Messenger and Instagram with up to 500 contacts. It is sufficient if you have low follower engagement and carefully monitor your contact count. However, since every inbound DM counts as a contact, accounts with active audiences can hit the 500-contact limit quickly — even without running active automations.

11 What happens if I exceed the free plan's 500 contact limit?

According to user reports, exceeding the free plan's contact limit may trigger an automatic plan upgrade without clear notification. Users have reported being moved to paid tiers (charged $15 or higher) without explicit consent when their contact count crossed the threshold.

Is this pricing incorrect? — we'll verify and update it.