Quick Answer
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Apollo.io costs Free to $168 per user/month as of September 2026, with 5 plans available including a free tier. Plans: Free (free), Basic at $69/user/month, Professional at $111/user/month, and Organization at $168/user/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo.io offers 5 pricing tiers: Free, Basic, Professional, Organization, Enterprise. A free plan is available. Paid plans include Basic at $69/user/month, Professional at $111/user/month, Organization at $168/user/month. The Basic plan is small teams starting b2b prospecting.

Last verified: | Sources: 3 pricing pages and reviews
Forever Free plan type

Yes, Apollo.io offers a forever free plan as of September 2026. The free tier includes 16 features with limits on usage. Paid plans start at $69/user/month (Basic). Pricing verified from 3 sources by CostBench.

Forever Free

Apollo.io's free plan is available indefinitely with no time limit.

What's Included in the Free Plan

  • 900 credits per seat per year, granted monthly
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters
  • Website Visitors (identify 20 companies monthly)
  • Real-time Form Enrichment (5 limit)
  • Contact & Account Data
  • CRM Enrichment (100 per month limit)
  • API Access
  • 1 Intent Topic
  • 2 Lead Score Limit
  • Lead Management
  • 1 Meeting Event
  • Call Recording (150 mins)
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What's NOT Included (Paid Only)

  • 30,000 credits per seat per year, granted upfront
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meeting Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Website Visitors (identify 100 companies monthly)
  • Real-time Form Enrichment (10 limit)
  • 3 Inbound Routers
  • Automated CRM Enrichment
  • API Enrichment
  • 2 Lead Score Limit + AI Lead Scoring
  • CSV Enrichment
  • Job Change Enrichment
  • Deal Management
  • 2 Automated Workflows
  • US Dialer (credits apply)
  • 14-day free trial available

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like 30,000 credits per seat per year, granted upfront or AI Assistant
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Apollo.io branding may appear on your content or communications
  • ! Support is limited to community forums or email with longer response times
  • ! Export options may be restricted or include watermarks
  • ! API access is typically limited or not available
  • ! Advanced reporting and analytics require paid plans

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Free vs Basic Plan Comparison

Free $0
Features 16 included 26+ included
Support Community/Email Priority Support
Branding Apollo.io branding Your branding
Best For Individuals exploring B2B prospecting Small teams starting B2B prospecting

Frequently Asked Questions

01 Is Apollo.io free?

Yes, Apollo.io offers a forever free plan with 16 core features included. However, there are limits on users and features that may require upgrading.

02 What's included in Apollo.io's free plan?

Apollo.io's free plan includes: 900 credits per seat per year, granted monthly, AI Assistant (5 chat limit), AI Research, 2 Sequences, Prospecting, Gmail & Salesforce Extensions, and 11 more features. Key limits include basic usage caps.

03 What's NOT included in Apollo.io's free plan?

The free plan excludes: 30,000 credits per seat per year, granted upfront, AI Assistant, AI Research & AI Lead Scoring, Unlimited Sequences, Deliverability Suite & Email Warmup. You'll also have Apollo.io branding and limited support options.

04 When should I upgrade from Apollo.io's free plan?

Consider upgrading when: you hit user or storage limits, need features like 30,000 credits per seat per year, granted upfront or AI Assistant, require premium support, or want to remove branding. The cheapest paid plan starts at $69/user/month.

05 Is Apollo.io's free plan really free forever?

Yes, Apollo.io's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

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