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Rubrik uses custom pricing as of May 2026. Contact Rubrik directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
+70% above list price
Know Before You Buy — Request Rubrik Pricing

Rubrik uses custom pricing and true cost runs 70% above the quoted price as of May 2026. Contact the vendor for a quote. Hidden costs like implementation and support add significantly to the total. Key hidden costs: cloud egress charges for data integrity checks, agent-based licensing for clustered workloads, steep price escalation over time. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Cloud Egress Charges for Data Integrity Checks

high addon

Rubrik automatically pulls down approximately 10% of all newly ingested data to verify integrity and check for corruption. When storing backups in public cloud (Azure, AWS), this creates ongoing egress charges that are not included in the base licensing cost.

reddit

One thing that bit us when we started keeping Rubrik Backups in the cloud is that Rubrik will regularly pull down about 10% of all the new data it ingests to check it's integrity and make sure nothing is corrupt. This is automatic and (at least when we checked) can't be disabled. Its a good practice from a backup health perspective, but the egress charges it created were an unwelcome surprise. Our Account Rep didn't know about this to warn us but the engineers he called in knew all about it.

2

Agent-Based Licensing for Clustered Workloads

medium addon

Clustered applications (file clusters, SQL clusters) cannot be backed up via hypervisor integration and require separate agent-based licensing. This adds to the total cost beyond the base appliance pricing.

reddit

Anything that's clustered will need to run their agent and not be backed up by the hypervisor. For us that's the file and SQL clusters.

3

Steep Price Escalation Over Time

critical support

Multiple users report significant year-over-year price increases during renewal periods. One organization reported pricing nearly tripling over a two-year period, with another noting Rubrik became 3x the cost of Veeam Enterprise Plus over three years.

reddit

The latest price I got was almost 3 times more expensive in comparison with 2 years ago. Their technology is good, but I am afraid their ridiculous pricing will get them killed.

reddit

Rubrik was 3x the price of Veeam Enterprise Plus across 3 years. Cohesity came in at 2x the price.

Example: True Cost for 25 Users

License (custom pricing) Contact vendor
Cloud Egress Charges for Data Integrity Checks +10% of ingested data volume in monthly egress fees
Agent-Based Licensing for Clustered Workloads +Additional per-workload licensing beyond base cost
Steep Price Escalation Over Time +100-200% price increases at renewal
Estimated Year 1 Total Contact vendor
That's roughly 1.7× the advertised license price. The median Rubrik contract is $900/yr across 14 Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with Rubrik?

Beyond the license fee, budget for: Cloud Egress Charges for Data Integrity Checks (10% of ingested data volume in monthly egress fees); Agent-Based Licensing for Clustered Workloads (Additional per-workload licensing beyond base cost); Steep Price Escalation Over Time (100-200% price increases at renewal). Total ownership typically runs 70% higher than the listed price.

02 Does Rubrik charge for implementation?

Implementation costs for Rubrik vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Rubrik support cost?

Multiple users report significant year-over-year price increases during renewal periods. One organization reported pricing nearly tripling over a two-year period, with another noting Rubrik became 3x the cost of Veeam Enterprise Plus over three years. Estimated impact: 100-200% price increases at renewal.

04 Are there overage or storage costs with Rubrik?

Overage and storage policies for Rubrik depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with Rubrik?

Add-on pricing for Rubrik varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Request Rubrik Pricing