Rubrik Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Rubrik uses custom pricing — contact their sales team for a quote.
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Rubrik uses custom pricing as of May 2026. Contact Rubrik directly for a personalized quote. The median contract is $900/year based on 14 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Rubrik offers 1 pricing tiers: Enterprise.
Compared to other backup & recovery software, Rubrik is positioned at the budget-friendly price point.
- Median contract: $900/yr from 14 purchases
- 3 documented hidden costs beyond list price
How much does Rubrik cost?
Rubrik Pricing Overview
Rubrik uses custom pricing — contact their sales team for a quote. The Enterprise plan requires contacting sales for a custom quote.
Rubrik with a Typically 3 years minimum commitment.
The median Rubrik customer pays $900/year based on 14 verified purchases.
There are at least 3 documented hidden costs beyond Rubrik's list price, including implementation, training, and add-on fees.
This pricing was last verified in January 1, 1970.
Rubrik uses enterprise custom pricing with no publicly listed tiers or price points. The company requires sales engagement for quotes, which are based on storage capacity needed, workload types, contract length (typically 3 years), and support levels. Users consistently report Rubrik as the most expensive option among enterprise backup solutions, with pricing significantly higher than Veeam and Cohesity. However, initial quotes are negotiable and can drop substantially when competitive pressure is applied.
How Rubrik Pricing Compares
Compare Rubrik pricing against top alternatives in Backup & Recovery.
All Rubrik Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Enterprise | Contact Sales | Contact Sales | — |
| What's included at Enterprise Feature details not yet documented for this tier. | |||
View all features by plan (compare side-by-side)
Enterprise
Compare Rubrik vs Alternatives
Before committing to Rubrik, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Rubrik
The median Rubrik buyer pays $900/year based on 14 verified purchase transactions.
Rubrik Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Two Rubrik r3410S appliances (75TB usable each) with three years prepaid support, cloud archival, and networking equipment.
Reddit user quote from 2017: 'Quantity 2 of the 75 TB usable systems for 134K each. Three years prepaid maintenance for 80k each. 3 pack of 10TB cloud out for 26k. After SFP's and cables I'm looking at about 460k before taxes.'
How Rubrik Pricing Compares
Rubrik Contract Terms
Rubrik contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Rubrik Pricing
Rubrik contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.
Rubrik and Cohesity are direct competitors with similar feature sets. Show Rubrik quotes to Cohesity and vice versa. Vendors will typically drop prices multiple times when they know you're actively comparing both solutions.
Reddit discussion from experienced VAR: 'You can show or tell Rubrik/Cohesity's pricing to each other at least once to get another round of discounts. I can get them to typically drop two times each in a competitive scenario.'Rubrik's initial quotes are intentionally high. Demonstrating specific competitor pricing (Veeam, Cohesity, Commvault) can drive significant discounts. Users report initial quotes dropping substantially when competition is present.
Reddit user experience: 'Rubrik's pricing starts very high, but they'll come down if you show them the numbers of their competition.'If using cloud storage for archival, consider Rubrik Cloud Vault instead of public cloud providers. Users report it's cheaper than Azure/AWS and doesn't charge egress fees for integrity checks, which can significantly reduce total cost.
Reddit user experience: 'We ate the charges for a while but eventually ended up switching to the Rubrik Cloud Vault. You have to sign a contract but the pricing was cheaper than our Azure costs and they don't charge for egress data. It ended up being a lot cheaper.'VARs that specialize in Rubrik (rather than legacy Dell/EMC/general VARs) typically have better pricing and can navigate Rubrik's complex discount structure more effectively. Avoid traditional VARs just adding Rubrik to their portfolio.
Reddit discussion: 'if you have a VAR that focuses on Rubrik, you'll be in a good spot. If it's a Dell/EMC/legacy VAR that's also showing you Rubrik, you're probably getting effed just a little bit.'Rubrik typically requires multiple negotiation rounds to reach competitive pricing. Plan for at least 2-3 rounds of back-and-forth, especially when multiple vendors are competing for the business.
Reddit discussion: 'Initial pricing had Rubrik costing more but we were able to get them into a bidding war that brought them down to a rounding error in price difference while adding a lot of extra features that normally require licenses.'Rubrik Pricing FAQ
01 Why doesn't Rubrik publish pricing on their website?
Rubrik uses a custom-quote pricing model based on capacity, workload types, and contract length. Multiple users note frustration with this approach, as it requires sales engagement to get any pricing information. One user commented: 'I hate doing business with companies that don't list pricing on their site. Call us for a quote means I'm checking out your competitor.' The lack of transparency is a consistent complaint across discussions.
02 How does Rubrik pricing compare to Veeam and Cohesity?
Rubrik is consistently positioned as the most expensive option among enterprise backup solutions. Users report Rubrik pricing at 3x Veeam Enterprise Plus costs over three years, and higher than Cohesity (which came in at 2x Veeam pricing). However, Rubrik's initial quotes are negotiable and can drop significantly when faced with competition. One user noted: 'Rubrik is now consistently the most expensive' among Commvault, Veeam, Cohesity, and Rubrik.
03 Are there hidden costs with Rubrik cloud backups?
Yes. Rubrik automatically downloads approximately 10% of all newly ingested backup data to verify integrity. When using public cloud storage (Azure, AWS), this creates ongoing egress charges that surprised customers. One user reported: 'The egress charges it created were an unwelcome surprise. Our Account Rep didn't know about this to warn us.' Switching to Rubrik Cloud Vault eliminates egress fees and can be cheaper than public cloud options.
04 Does Rubrik pricing increase significantly at renewal?
Multiple users report steep price increases at renewal time. One organization using Rubrik for 6 years stated their latest renewal quote was 'almost 3 times more expensive in comparison with 2 years ago.' Another user noted Rubrik's total cost over three years was 3x higher than Veeam. This aggressive renewal pricing is a major concern for long-term budget planning.
05 What's included in Rubrik's base pricing vs. add-on licensing?
Rubrik's pricing model is complex. Base pricing typically covers hypervisor-level backups for VMs, but clustered workloads (SQL clusters, file clusters) require separate agent-based licensing. Cloud archival features like 'Cloud-On' are sold in capacity packs (e.g., 10TB increments). Hardware, software licensing, and support are usually quoted separately, with support often representing a significant portion of total cost (in one example, $80K support on $134K hardware).
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