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UserTesting uses custom pricing as of July 2026 with 3 plans available. Contact UserTesting directly for a personalized quote. The median contract is $106,000/year based on 7 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

UserTesting offers 3 pricing tiers: Advanced, Ultimate, Ultimate+.

Compared to other customer feedback software, UserTesting is positioned at the budget-friendly price point.

  • Median contract: $106,000/yr from 7 buyer reports Precise
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — All orders are non-cancelable, and fees are non-refundable.
  • G2 rating: 4.4 out of 5 from 792 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does UserTesting cost?

UserTesting uses custom pricing across 3 plans. Contact UserTesting directly for a personalized quote. Plans include Advanced (custom pricing), Ultimate (custom pricing), Ultimate+ (custom pricing).

UserTesting Pricing Overview

UserTesting uses custom pricing — contact their sales team for a quote. The Advanced plan requires contacting sales for a custom quote. The Ultimate plan requires contacting sales for a custom quote. The Ultimate+ plan requires contacting sales for a custom quote.

UserTesting contracts auto-renew, with a six months for professional services engagements minimum commitment, requiring All orders are non-cancelable, and fees are non-refundable. notice to cancel.

The median UserTesting customer pays $106,000/year based on 7 verified purchases.

There are at least 6 documented hidden costs beyond UserTesting's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Request UserTesting Pricing

UserTesting offers three distinct plans: Advanced, Ultimate, and Ultimate+.

All plans are billed monthly and feature custom pricing.

How UserTesting Pricing Compares

Compare UserTesting pricing against top alternatives in Customer Feedback.

Canny $0-$79/user/month View pricing → Medallia Custom pricing View pricing → Productboard $0-$59/user/month View pricing →

Compare UserTesting vs Alternatives

Before committing to UserTesting, compare pricing with these 3 alternatives in the same category.

VSCanny
Free

Small teams or startups getting started with customer feedback collection

Compare pricing
VSMedallia
Custom

Large enterprises requiring comprehensive experience management across multiple channels with advanced analytics and predictive capabilities

Compare pricing
VSProductboard
Free

Individuals and small teams getting started with AI-assisted product management, free forever

Compare pricing

All UserTesting alternatives & migration guides

What Companies Actually Pay for UserTesting

The median UserTesting buyer pays $106,000/year based on 7 verified purchase transactions.

What companies actually pay $106,000/yr Median across 7 third-party buyer reports Precise
Review scores
TrustRadius 8out of 10 (298)
Trustpilot 4.5out of 5 (3,507)
G2 4.4out of 5 (792)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Missing FeaturesTesting DifficultiesSurvey IssuesParticipant Management
Source: aggregated from 7 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How UserTesting Pricing Compares

Software Starting Price Top Price
UserTesting Custom Custom
Canny Free $79/user/month
Medallia Custom Custom
Productboard Free $59/user/month
Qualtrics XM Custom Custom
UserVoice $999/user/month $2000/user/month

Browse all Customer Feedback pricing →

6 UserTesting Hidden Costs Beyond the List Price

Beyond the listed price, UserTesting has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Credit Expiration and Overage Fees
    high 1 source
    industry "Exceeding annual credit allocations can also trigger higher per-credit pricing."
  • Participant Incentives for Self-Recruited Testers $50 to $200+ per participant; $350–$700 for a 5-person study
    high 1 source
    industry "Participant Incentives: While UserTesting's managed panel includes participant incentives in the credit cost, buyers recruiting their own testers need to budget separately for compensation, which can range from $50 to $200+ per participant for spe..."
  • Moderated Session Credit Consumption
    medium 1 source
    industry "Moderated Session Costs: Moderated tests consume significantly more credits than unmoderated sessions."
  • Renewal Price Increases
    high 1 source
    industry "Renewal Price Increases: Renewal quotes often include annual price increases."
  • Add-on Services
    low 1 source
    industry "Add-on Services: Dedicated training sessions, workshops, or research consulting may be available as paid add-ons, particularly for enterprise buyers."
  • No-show Buffer and Backup Recruitment
    medium 1 source
    industry "No-show Buffer and Backup Recruitment: Research session no-show rates can run 20–30%, necessitating recruitment of extra participants and incurring additional costs."
Tip

Ask your UserTesting sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
industry Vendr Verified buyer transactions TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 14 source citations total.

UserTesting Contract Terms

UserTesting contracts auto-renew. Changes require All orders are non-cancelable, and fees are non-refundable.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice All orders are non-cancelable, and fees are non-refundable.
Minimum Commitment six months for professional services engagements
Based on 1 verified source

How to Negotiate UserTesting Pricing

UserTesting contracts are negotiable. These 6 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 6 tactics
Leverage Competitive Alternatives high success

Buyers gain negotiation leverage by demonstrating competitive alternatives such as Maze, Optimal Workshop, UserZoom, or UXtweak.

https://vendr.com
Commit to Multi-year Contracts and Volume high success

Committing to multi-year contracts and larger annual credit volumes can lead to reduced effective cost per credit and more favorable pricing.

https://vendr.com
Time Purchases Strategically high success

Negotiating around UserTesting's fiscal calendar, particularly in Q4 (October–December) or the end of Q1 (January–March), can result in better pricing and faster approvals.

https://usertesting.com
Negotiate Renewal Terms Upfront high success

Negotiate price increase caps, renewal discount commitments, and auto-renewal opt-out windows during the initial contract to control long-term costs.

https://vendr.com
Proactively Negotiate Hidden Costs high success

Negotiating rollover provisions for unused credits and capping overage rates above bundled pricing during initial negotiations can help avoid higher effective costs.

https://vendr.com
Run Parallel Studies high success

Conducting the same research question on UserTesting and alternative platforms simultaneously allows for a direct comparison of output and can strengthen a buyer's negotiation position.

https://userintuition.ai
High success Medium Low / difficult

Full negotiation guide →

UserTesting Pricing FAQ

01 Does UserTesting offer a free plan?

UserTesting does not have a free plan.

02 What are the available pricing tiers for UserTesting?

UserTesting has three pricing tiers: Advanced, Ultimate, and Ultimate+.

03 How is UserTesting priced?

UserTesting plans are priced on a custom basis and billed monthly.

Is this pricing incorrect? — we'll verify and update it.