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All Frontify Plans & Pricing

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Frontify uses custom pricing as of July 2026. Contact Frontify directly for a personalized quote. The median contract is $25,600/year based on 3 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Frontify offers 1 pricing tiers: Platform.

Compared to other digital asset management (dam) software, Frontify is positioned at the budget-friendly price point.

  • Median contract: $25,600/yr from 3 buyer reports Precise
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — sixty (60) days before the expiration of the current term
  • G2 rating: 4.5 out of 5 from 214 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Frontify cost?

Frontify uses custom pricing across 1 plan. Contact Frontify directly for a personalized quote. Plans include Platform (custom pricing).

Frontify Pricing Overview

Frontify uses custom pricing — contact their sales team for a quote. The Platform plan requires contacting sales for a custom quote.

Frontify contracts auto-renew, requiring sixty (60) days before the expiration of the current term notice to cancel, and annual price increases of 3% to 7%.

The median Frontify customer pays $25,600/year based on 3 verified purchases.

There are at least 5 documented hidden costs beyond Frontify's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Request Frontify Pricing

Frontify offers a single pricing tier called Platform.

This tier is available via custom pricing.

How Frontify Pricing Compares

Compare Frontify pricing against top alternatives in Digital Asset Management (DAM).

Cloudinary $0-$249/month View pricing → Razuna $0-$499/month View pricing → Brandfolder Custom pricing View pricing →

Compare Frontify vs Alternatives

Before committing to Frontify, compare pricing with these 3 alternatives in the same category.

VSCloudinary
Free

Compare pricing
VSRazuna
Free

Compare pricing
VSBrandfolder
Custom

Compare pricing

All Frontify alternatives & migration guides

What Companies Actually Pay for Frontify

The median Frontify buyer pays $25,600/year based on 3 verified purchase transactions.

What companies actually pay $25,600/yr Median across 3 third-party buyer reports Precise
Review scores
G2 4.5out of 5 (214)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Challenges with search functionalityA confusing split between the front-end and back-end of the platformDifficulty in adding usersA lack of security targets for the back-end, particularly within "Projects"
Source: aggregated from 3 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Frontify Pricing Compares

Software Starting Price Top Price
Frontify Custom Custom
Cloudinary Free $249/month
Razuna Free $499/month
Brandfolder Custom Custom
Lytho (formerly IntelligenceBank) Custom Custom
Pics.io $100/mo $800/mo

Browse all Digital Asset Management (DAM) pricing →

5 Frontify Hidden Costs Beyond the List Price

Beyond the listed price, Frontify has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Storage Overages $50 to $150 per additional 100 GB per year
    high 1 source
    industry "Buyers should be aware of several potential additional costs beyond the base subscription: * Storage Overages Exceeding contracted storage limits can incur fees ranging from $50 to $150 per additional 100 GB per year, depending on the chosen tier ..."
  • Onboarding and Implementation Fees $2,000 and $15,000 or more
    high 1 source
    industry "Onboarding and Implementation Fees These are typically reported to be between $2,000 and $15,000 or more, though they are often negotiable or can be waived for larger contracts."
  • Premium Support 10% to 20%
    medium 1 source
    industry "Premium Support or Dedicated Customer Success Opting for these services can add 10% to 20% to the annual contract value, but these costs are frequently negotiable."
  • User Seat Expansion Mid-Contract
    medium 1 source
    industry "User Seat Expansion Mid-Contract While generally pro-rated at the contracted per-seat rate, some agreements may include minimum user commitments or tiered pricing that could increase the per-seat cost for smaller incremental additions."
  • Integration and API Access Fees
    medium 1 source
    industry "Integration and API Access Fees Although many integrations are included in the Growth and Enterprise tiers, certain advanced API usage or custom integrations might incur additional charges."
Tip

Ask your Frontify sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Vendr Verified buyer transactions G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 13 source citations total.

Frontify Contract Terms

Frontify contracts auto-renew. Changes require sixty (60) days before the expiration of the current term. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice sixty (60) days before the expiration of the current term
Minimum Commitment Frontify's plans restrict the number of users (e.g., 3, 10, or 25 depending on the tier), requiring upgrades to higher tiers or custom enterprise pricing for larger teams.
Price Escalation 3% to 7%
Based on 1 verified source

How to Negotiate Frontify Pricing

Frontify contracts are negotiable. These 6 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 6 tactics
Multi-year Commitments/Prepayment high success

Committing to multi-year contracts or prepaying annually can lead to significant discounts, with buyers commonly negotiating 20% to 30% below list pricing.

https://vendr.com
Negotiate Initial Fees high success

Buyers often push to have onboarding, implementation, and support fees reduced or entirely waived, especially for larger contracts or multi-year commitments.

https://vendr.com
Cap Price Increases high success

Buyers can negotiate caps on the typical 3% to 7% annual price escalations, or even secure flat pricing for the duration of a multi-year term.

https://vendr.com
Leverage Competitors high success

Actively evaluating and surfacing competitive alternatives like Bynder, Brandfolder, or Acrolinx during negotiations can create leverage and motivate Frontify to offer better pricing.

https://vendr.com
Define MAU Tiers high success

For Frontify's Monthly Active User (MAU) based pricing model, agreeing on specific MAU bands with clear overage protections can provide cost predictability and limit unexpected charges.

https://brandlife.io
Bundling medium success

Bundling additional storage or modules can also help achieve better pricing.

https://vendr.com
High success Medium Low / difficult

Full negotiation guide →

Frontify Pricing FAQ

01 Is there a free plan available?

Frontify does not offer a free plan.

02 What are the available pricing tiers?

Frontify offers one tier: Platform.

03 How is the Platform tier priced?

The Platform tier is available via custom pricing.

Is this pricing incorrect? — we'll verify and update it.