VTEX Pricing 2026

VTEX pricing starts at $250/month plus a revenue share of up to 3% of GMV for smaller businesses, scaling down to 0.5% for large enterprises. There is no set-up or license fee. Most mid-market merchants pay $1,000-$5,000/month in base fees plus 1-2% revenue share. A brand doing $20M annually might pay approximately $2500/month base + 1.5% revenue share ($25,000/month) = ~$28,000/month total.

VTEX uses a success-fee model where a significant portion of your cost is tied to your Gross Merchandise Value (GMV). The revenue share percentage typically ranges from 0.5% for large enterprises to 3% for smaller businesses. This means VTEX's revenue grows as your sales grow. Most revenue (roughly 95% of VTEX's total company revenue) comes from this variable transaction-based component rather than the fixed subscription fee.

VTEX is the dominant enterprise commerce platform in Latin America, with deep expertise in the region's unique payment methods (installment payments, Boleto Bancario, PIX), tax structures, logistics challenges, and marketplace ecosystems. If you're selling into Brazil, Mexico, Colombia, Argentina, or other LATAM markets, VTEX has a significant advantage over Shopify Plus or Salesforce Commerce Cloud in terms of local market expertise and payment integrations.

VTEX IO is VTEX's proprietary development platform for building custom storefronts and extensions. It uses React and Node.js, runs on VTEX's cloud infrastructure, and provides a framework for building composable commerce experiences. While powerful, VTEX IO creates vendor lock-in since apps built on it only run within the VTEX ecosystem. This is different from the open standards approach of commercetools or headless-first platforms.

VTEX offers native marketplace and order management capabilities that Shopify Plus lacks, along with stronger B2B features and superior Latin American market support. VTEX's revenue share model means costs scale with your sales, while Shopify Plus has a more predictable base fee of $2500/month. Shopify Plus has a much larger app ecosystem (8,000+ vs hundreds) and more agency partners globally. Choose VTEX for LATAM, marketplace, and unified commerce; Shopify Plus for DTC simplicity and ecosystem breadth.

Yes, VTEX includes a native order management system (OMS) as part of the platform at no additional cost. This is a major differentiator since competitors like Shopify Plus, Adobe Commerce, and Salesforce Commerce Cloud charge separately for OMS (Salesforce OMS starts at $50,000+/year). VTEX's built-in OMS supports ship-from-store, pickup in store, endless aisle, and distributed order orchestration.

Yes, VTEX has native marketplace capabilities that allow you to operate as a marketplace (connecting third-party sellers) or sell on external marketplaces from a single platform. This is built into the core platform, not an add-on. VTEX powers major marketplaces in Latin America and is expanding this capability globally. Competitor platforms like Shopify Plus require third-party apps like Mirakl ($100K+/year) for marketplace functionality.

Yes, VTEX is expanding globally and now serves enterprises in the US, Europe, and Asia-Pacific. Notable non-LATAM customers include Whirlpool, Stanley Black & Decker, and AB InBev. However, VTEX's ecosystem of implementation partners, payment integrations, and local expertise remains strongest in Latin America. For US and European-first businesses, Shopify Plus or commercetools may have stronger local partner networks.