Price checkPer varies
StarterFreePro$40/varies/moEnterpriseCustom
See all 3 plans
Quick Answer
Last verified:
Medium confidence

GrowthBook costs Free to $40 per varies as of May 2026, with 3 plans available including a free tier. Plans: Starter (free), and Pro at $40/varies. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

GrowthBook offers 3 pricing tiers: Starter, Pro, Enterprise. A free plan is available. Paid plans include Pro at $40/per seat. The Pro plan is small and mid-sized teams needing advanced statistics and analytics.

Compared to other feature flags software, GrowthBook is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 1 pricing pages and reviews

How much does GrowthBook cost?

GrowthBook offers 3 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Starter (free), Pro at $40/varies, Enterprise (custom pricing).

GrowthBook Pricing Overview

GrowthBook has 3 pricing plans, including a free tier. Paid plans range from $0 to $40/varies. The Starter plan is free and is best for start-ups launching features and experimenting quickly. The Pro plan costs $40/varies, best for small and mid-sized teams needing advanced statistics and analytics. The Enterprise plan requires contacting sales for a custom quote and is designed for running hundreds to thousands of experiments across multiple teams.

There are at least 3 documented hidden costs beyond GrowthBook's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 20, 2026 from 1 independent sources.

Try GrowthBook Free

GrowthBook pricing is available on a custom-quote basis via a Contact Sales process — no list prices are published for cloud plans. The platform offers a free tier for small teams of up to 3 seats with unlimited experiments, and a fully open-source self-hosted version (MIT license) at no cost. Larger teams can contact sales to discuss paid cloud plans.

How GrowthBook Pricing Compares

Compare GrowthBook pricing against top alternatives in Feature Flags.

ConfigCat $0-$4500/per config download volume Compare → Flagsmith $0-$200/per request volume Compare → Split $0-$6000/per user/month Compare →
Live calculator

What does GrowthBook actually cost you?

Drag the slider. Pick a tier. Watch your projected spend update live.

Tier
Billing
Your projected cost$1.0Kper month · $40/seat × 25 seats
Year 1 license$12K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across GrowthBook's plans, annualized. Custom-priced tiers show a hatched bar.

StarterCustom
Pro$480/yr
EnterpriseCustom

All GrowthBook Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Starter

  • Up to 3 users
  • Unlimited feature flags
  • Unlimited experiments
  • 1M CDN requests/mo
  • 5GB CDN bandwidth/mo
  • Managed warehouse (up to 1M events/mo)
  • Community support

Pro

  • Up to 50 users
  • Advanced statistics (CUPED, sequential, sticky bucketing)
  • Visual A/B test editor
  • Multi-arm bandits
  • Safe Rollouts
  • Product Analytics (beta)
  • Advanced permissioning
  • Power Calculator
  • 2M CDN requests/mo (then $10/M)
  • 20GB CDN bandwidth/mo (then $1/GB)
  • 2M events/mo (then $0.03/1K events)
  • Premium email & in-app support

Enterprise

  • Workflow and access control
  • SSO/SAML
  • SCIM provisioning
  • Data pipelines
  • Prerequisite flags
  • Approval flows
  • Exportable audit logs
  • Holdouts
  • Team training
  • Enterprise SLAs
  • Dedicated support
  • Cross-experiment insights
  • Optimizations for large datasets
Try GrowthBook Free
Compare GrowthBook with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.

Compare GrowthBook vs Alternatives

Before committing to GrowthBook, compare pricing with these 3 alternatives in the same category.

VSConfigCat
Free

Teams evaluating feature flags

Full comparison
VSFlagsmith
Free

Individual developers and solo builders

Full comparison
VSSplit
Free

Small teams and developers

Full comparison

All GrowthBook alternatives & migration guides

What Companies Actually Pay for GrowthBook

Review scores
Top pricing complaints
Traffic volume limits practical experiment throughput despite unlimited experiments claimRequires in-house statistics expertise for analysis — no automated interpretationData warehouse integration requires SQL setup effort before analysis is possible

How GrowthBook Pricing Compares

Software Starting Price Top Price
GrowthBook Free $40/varies
ConfigCat Free $4500/per config download volume
Eppo Custom Custom
Flagsmith Free $300/per request volume
Harness Feature Flags Custom Custom
Optimizely Feature Experimentation Custom Custom

Detailed pricing comparisons:

Browse all Feature Flags pricing →

3 GrowthBook Hidden Costs Beyond the List Price

Beyond the listed price, GrowthBook has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Traffic Volume as Practical Limiting Factor 5-15% of license costs
    medium 1 source
    Reddit "even though they advertise "unlimited experiments", your traffic will be your limiting factor."
  • Data Warehouse Setup and Integration 10-20% of license costs
    medium 1 source
    Hacker News "a data analyst or engineer connects GrowthBook to their data warehouse, then they write a few SQL queries that tell GrowthBook how to query their experiment assignment and metric conversion data."
  • Statistics Expertise Required for Analysis 5-10% of license costs
    medium 1 source
    Reddit "You'll have to handle interpretation and decision-making for all of the stats."
Tip

Ask your GrowthBook sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Reddit User discussions Hacker News Tech community Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 6 source citations total.

How to Negotiate GrowthBook Pricing

GrowthBook contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Reference Open-Source Self-Hosting Alternative high success

GrowthBook is fully open-source (MIT license) and can be self-hosted for free using Docker containers. When negotiating cloud pricing, reference this as a credible walk-away option — it has shipped in production at companies and has broad SDK support.

HN Launch post (2022-03-01)
Start on Free Tier Before Committing medium success

GrowthBook offers a generous free tier with 3 seats. Evaluate the platform thoroughly on the free plan before engaging sales for a paid contract. This gives you negotiating leverage — you can truthfully say you are still evaluating alternatives.

Reddit (webdev community)
Benchmark Against Vendr Median medium success

Vendr marketplace data shows a median annual GrowthBook contract of $24,438. Request this figure as a reference point when negotiating your own contract to avoid paying above median.

Vendr (deal flow)
High success Medium Low / difficult

Full negotiation guide →

GrowthBook Price History

Pricing changes CostBench has tracked for GrowthBook, verified across 2 snapshots going back to 2026Q2.

  1. GrowthBook tier restructure

    Changed from 1 to 3 pricing tiers

  2. GrowthBook tier renamed

    "Contact Sales" renamed to "Starter"

Insufficient historical data

GrowthBook Pricing FAQ

01 Does GrowthBook have a free plan?

Yes. GrowthBook offers a free tier that includes 3 seats, covering small teams evaluating the platform. You can connect your data warehouse and run experiments without paying. Additional seats require contacting sales for a paid plan.

02 Can I self-host GrowthBook instead of paying for the cloud version?

Yes. GrowthBook is fully open-source under the MIT license and can be self-hosted using Docker containers at no cost. The cloud version adds managed hosting and support. Self-hosting is a credible zero-cost alternative for teams with engineering capacity.

03 What data warehouses does GrowthBook support?

GrowthBook supports all major SQL data warehouses as well as Mixpanel and Google Analytics. You connect your existing warehouse and write SQL queries to define experiment assignment and metric data — GrowthBook does not require migrating your data to a proprietary system.

04 How does GrowthBook pricing compare to LaunchDarkly or DevCycle?

GrowthBook's free tier is more generous about usage than competitors, using seats (3 free seats) as the upgrade trigger rather than monthly active user limits. This lets teams add it to a live product for evaluation without needing a company credit card immediately. Vendr data indicates a median annual cloud contract of $24,438 for teams that do pay.

05 Does GrowthBook require statistics expertise?

Yes. GrowthBook surfaces Bayesian statistical results but requires users to interpret findings and make decisions themselves. Teams without a data analyst may need additional training or support to draw reliable conclusions from experiments.

Is this pricing incorrect? — we'll verify and update it.