GrowthBook Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
GrowthBook costs Free to $40 per varies as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, GrowthBook offers a freemium plan as of May 2026. The free tier includes 7 features with limits on usage. Paid plans start at $40/per seat (Pro). Pricing verified from 1 sources by CostBench.
GrowthBook offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Up to 3 users
- Unlimited feature flags
- Unlimited experiments
- 1M CDN requests/mo
- 5GB CDN bandwidth/mo
- Managed warehouse (up to 1M events/mo)
- Community support
What's NOT Included (Paid Only)
- Up to 50 users
- Advanced statistics (CUPED, sequential, sticky bucketing)
- Visual A/B test editor
- Multi-arm bandits
- Safe Rollouts
- Product Analytics (beta)
- Advanced permissioning
- Power Calculator
- 2M CDN requests/mo (then $10/M)
- 20GB CDN bandwidth/mo (then $1/GB)
- 2M events/mo (then $0.03/1K events)
- Premium email & in-app support
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Up to 50 users or Advanced statistics (CUPED, sequential, sticky bucketing)
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- GrowthBook branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Pro Plan Comparison
| Starter $0 | Pro $40/per seat | |
|---|---|---|
| Features | 7 included | 12+ included |
| Support | Community/Email | Priority Support |
| Branding | GrowthBook branding | Your branding |
| Best For | Start-ups launching features and experimenting quickly | Small and mid-sized teams needing advanced statistics and analytics |
Frequently Asked Questions
01 Is GrowthBook free?
Yes, GrowthBook offers a freemium plan with 7 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in GrowthBook's free plan?
GrowthBook's free plan includes: Up to 3 users, Unlimited feature flags, Unlimited experiments, 1M CDN requests/mo, 5GB CDN bandwidth/mo, and 2 more features. Key limits include basic usage caps.
03 What's NOT included in GrowthBook's free plan?
The free plan excludes: Up to 50 users, Advanced statistics (CUPED, sequential, sticky bucketing), Visual A/B test editor, Multi-arm bandits, Safe Rollouts. You'll also have GrowthBook branding and limited support options.
04 When should I upgrade from GrowthBook's free plan?
Consider upgrading when: you hit user or storage limits, need features like Up to 50 users or Advanced statistics (CUPED, sequential, sticky bucketing), require premium support, or want to remove branding. The cheapest paid plan starts at $40/per seat.
05 Is GrowthBook's free plan really free forever?
Yes, GrowthBook's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.