Price checkPer mo
FreeFreeStandard$11.2/moPro$41.3/mo
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All Omnisend Plans & Pricing

Plan Monthly Annual Best For
Free
Standard
Pro
Custom
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Free

Standard

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Custom

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What does Omnisend actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$280per month · $11.2/unit × 25units
Year 1 license$3.4K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Omnisend's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Standard$134.4/yr
Pro$495.6/yr
CustomCustom
Quick Answer
Last verified:
High confidence

Omnisend costs Free to $41.30 per mo as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Standard at $11.2/mo, and Pro at $41.3/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Omnisend offers 4 pricing tiers: Free, Standard, Pro, Custom. A free plan is available. Paid plans include Standard at $11.2/mo, Pro at $41.3/mo.

Compared to other marketing automation software, Omnisend is positioned at the budget-friendly price point.

  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — anytime before the start of a new billing cycle
  • G2 rating: 4.6 out of 5 from 1,220 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Omnisend cost?

Omnisend offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Standard at $11.20/mo, Pro at $41.30/mo, Custom (custom pricing).

Omnisend Pricing Overview

Omnisend has 4 pricing plans, including a free tier. Paid plans range from $0 to $41.30/mo. The Free plan is free. The Standard plan costs $11.20/mo. The Pro plan costs $41.30/mo. The Custom plan requires contacting sales for a custom quote.

Omnisend contracts auto-renew, with a no strict minimum for monthly plans minimum commitment, requiring anytime before the start of a new billing cycle notice to cancel.

There are at least 5 documented hidden costs beyond Omnisend's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

Try Omnisend Free

Omnisend offers several pricing tiers to meet different needs. Plans include Free, Standard, and Pro. A Custom plan is also available for specific requirements.

How Omnisend Pricing Compares

Compare Omnisend pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare Omnisend vs Alternatives

Before committing to Omnisend, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

Compare pricing
VSBirch
From $49/month

Compare pricing
VSBlaze AI
From $79/user/month

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All Omnisend alternatives & migration guides

What Companies Actually Pay for Omnisend

Review scores
TrustRadius 7.7out of 10 (1,032)
Trustpilot 4.4out of 5 (501)
G2 4.6out of 5 (1,220)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Limited Template CustomizationAdvanced Automation ComplexityBasic Analytics/Reporting DepthFree Plan Limits

How Omnisend Pricing Compares

Software Starting Price Top Price
Omnisend Free $41.3/mo
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $5999/user/month
ConvertKit Free $189/month

Browse all Marketing Automation pricing →

5 Omnisend Hidden Costs Beyond the List Price

Beyond the listed price, Omnisend has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • SMS Overages and Variable Costs US SMS $0.015 to $0.045 per message, MMS $0.045 to $0.15 per message; International SMS 5-10 times higher than US rates; new paid plans starting at $0.007/SMS; Standard plan SMS Credits Subscription starting at $10/month
    high 1 source
    industry "However, for those who subscribed to a paid plan on or after May 4, 2026, SMS is an add-on with volume-based pricing starting at $0.007/SMS, with no included credits."
  • Tier Jumps Triggered by List Growth
    high 1 source
    industry "Tier Jumps Triggered by List Growth: Omnisend's pricing is structured around tiers based on the total number of "billable contacts," which includes both opted-in subscribers and non-subscribers (e.g."
  • Add-on Features starting around $5/month
    medium 1 source
    industry "These features are included in the Pro plan at no additional cost."
  • A2P 10DLC Registration $1-$2/month
    low 1 source
    industry "A2P 10DLC Registration: Businesses using SMS in the U.S. may incur additional costs for A2P 10DLC registration, typically $1-$2/month, along with a toll-free or long-code number."
  • Labor and Time Commitment
    medium 1 source
    industry "Labor and Time Commitment: Beyond subscription fees, operational costs include the labor and time required for campaign creation, design, and ongoing optimization of automation flows and segmentation."
Tip

Ask your Omnisend sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Omnisend Contract Terms

Omnisend contracts auto-renew. Changes require anytime before the start of a new billing cycle. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice anytime before the start of a new billing cycle
Minimum Commitment no strict minimum for monthly plans
Based on 1 verified source

How to Negotiate Omnisend Pricing

Omnisend contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
3-Month Upfront Discount high success

Omnisend offers a 30% discount off the monthly subscription price for the first three months if a new subscriber chooses to pay for 3 months upfront on Standard and Pro plans.

https://ecommerceparadise.com
High success Medium Low / difficult

Full negotiation guide →

Omnisend Pricing FAQ

01 Is there a free plan available?

Yes, Omnisend offers a Free plan.

02 What is the cheapest paid plan?

The cheapest paid plan is the Standard plan at $11.2 per month.

03 Do you offer custom pricing?

Yes, Omnisend offers a Custom pricing tier.

Is this pricing incorrect? — we'll verify and update it.