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Omnisend costs Free to $41.30 per mo as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Standard at $11.2/mo, and Pro at $41.3/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Omnisend offers 4 pricing tiers: Free, Standard, Pro, Custom. A free plan is available. Paid plans include Standard at $11.2/mo, Pro at $41.3/mo.

Last verified: | Sources: 1 pricing pages and reviews
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Omnisend lists $0-$41.3/mo, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: sms overages and variable costs, tier jumps triggered by list growth, add-on features. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

SMS Overages and Variable Costs

high overage

Additional SMS usage beyond included credits is billed separately, with rates varying significantly by country and plan subscription date. For new paid plans, SMS is an add-on with volume-based pricing and no included credits.

industry

However, for those who subscribed to a paid plan on or after May 4, 2026, SMS is an add-on with volume-based pricing starting at $0.007/SMS, with no included credits.

2

Tier Jumps Triggered by List Growth

high overage

Omnisend's pricing automatically increases as your contact list grows and moves into higher billing tiers, including both opted-in subscribers and non-subscribers. This can lead to unexpected mid-cycle charges.

industry

Tier Jumps Triggered by List Growth: Omnisend's pricing is structured around tiers based on the total number of "billable contacts," which includes both opted-in subscribers and non-subscribers (e.g., customers who provided their email/phone during a purchase but didn't opt into marketing).

3

Add-on Features

medium addon

Certain advanced features, such as personalized content blocks, cost extra on the Standard plan and scale with billable contacts. These features are included in the Pro plan.

industry

These features are included in the Pro plan at no additional cost.

4

A2P 10DLC Registration

low compliance

Businesses using SMS in the U.S. may incur additional costs for A2P 10DLC registration, along with a toll-free or long-code number.

industry

A2P 10DLC Registration: Businesses using SMS in the U.S. may incur additional costs for A2P 10DLC registration, typically $1-$2/month, along with a toll-free or long-code number.

5

Labor and Time Commitment

medium implementation

Operational costs include the labor and time required for campaign creation, design, and ongoing optimization of automation flows and segmentation.

industry

Labor and Time Commitment: Beyond subscription fees, operational costs include the labor and time required for campaign creation, design, and ongoing optimization of automation flows and segmentation.

Frequently Asked Questions

01 What hidden costs should I budget for with Omnisend?

Beyond the license fee, budget for: SMS Overages and Variable Costs (US SMS $0.015 to $0.045 per message, MMS $0.045 to $0.15 per message; International SMS 5-10 times higher than US rates; new paid plans starting at $0.007/SMS; Standard plan SMS Credits Subscription starting at $10/month); Add-on Features (starting around $5/month); A2P 10DLC Registration ($1-$2/month). Exact totals depend on your deployment size and negotiated terms.

02 Does Omnisend charge for implementation?

Omnisend implementation is not included in the license cost. Operational costs include the labor and time required for campaign creation, design, and ongoing optimization of automation flows and segmentation..

03 How much does Omnisend support cost?

Premium support pricing for Omnisend depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Omnisend?

Additional SMS usage beyond included credits is billed separately, with rates varying significantly by country and plan subscription date. For new paid plans, SMS is an add-on with volume-based pricing and no included credits. Estimated impact: US SMS $0.015 to $0.045 per message, MMS $0.045 to $0.15 per message; International SMS 5-10 times higher than US rates; new paid plans starting at $0.007/SMS; Standard plan SMS Credits Subscription starting at $10/month.

05 What add-ons cost extra with Omnisend?

Add-on pricing for Omnisend varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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