Price checkPer sessions
FreeFreeGrowth$49/sessions/moGrowth$39/sessions/mo
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All Hotjar (Product Analytics) Plans & Pricing

Plan Monthly Annual Best For
Free
Growth
Growth
Pro
Enterprise
Growth
Growth
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Growth

Growth

Pro

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Growth

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What does Hotjar (Product Analytics) actually cost you?

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Tier
Billing
Your projected cost$1.2Kper month · $49/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Hotjar (Product Analytics)'s plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Growth$588/yr
Growth$468/yr
ProCustom
EnterpriseCustom
Growth$1.2K/yr
Growth$948/yr
Quick Answer
Last verified:
High confidence

Hotjar (Product Analytics) costs Free to $99 per sessions as of July 2026, with 7 plans available including a free tier. Plans: Free (free), Growth at $49/sessions, Growth at $39/sessions, Growth at $99/sessions, and Growth at $79/sessions. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Hotjar (Product Analytics) offers 7 pricing tiers: Free, Growth, Growth, Pro, Enterprise, Growth, Growth. A free plan is available. Paid plans include Growth at $49/sessions, Growth at $39/sessions, Growth at $99/responses.

Compared to other product analytics software, Hotjar (Product Analytics) is positioned at the budget-friendly price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — Users can terminate their agreement by downgrading to the free plan by the end of their subscription term; annual fees are generally non-refundable, but new customers have a 30-day money-back guarantee if cancellation is submitted in-app before renewal.
  • G2 rating: 4.3 out of 5 from 342 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Hotjar (Product Analytics) cost?

Hotjar (Product Analytics) offers 7 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Growth at $49/sessions, Growth at $39/sessions, Pro (custom pricing), Enterprise (custom pricing), Growth at $99/sessions, Growth at $79/sessions.

Hotjar (Product Analytics) Pricing Overview

Hotjar (Product Analytics) has 7 pricing plans, including a free tier. Paid plans range from $0 to $99/sessions. The Free plan is free. The Growth plan costs $49/sessions. The Growth plan costs $39/sessions. The Pro plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote. The Growth plan costs $99/sessions. The Growth plan costs $79/sessions.

Hotjar (Product Analytics) contracts auto-renew.

There are at least 6 documented hidden costs beyond Hotjar (Product Analytics)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try Hotjar (Product Analytics) Free

Hotjar (Product Analytics) offers a Free plan. Paid plans include Growth and custom options for Pro and Enterprise.

The Growth plan is available at different price points depending on the unit measured: sessions or responses.

How Hotjar (Product Analytics) Pricing Compares

Compare Hotjar (Product Analytics) pricing against top alternatives in Product Analytics.

Contentsquare Free View pricing → Countly $0-$40/month View pricing → GameAnalytics $0-$499/custom View pricing →

Compare Hotjar (Product Analytics) vs Alternatives

Before committing to Hotjar (Product Analytics), compare pricing with these 3 alternatives in the same category.

VSContentsquare
Custom

Individuals and small sites exploring the platform

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VSCountly
Free

Privacy-focused developers

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VSGameAnalytics
Free

Indie developers and startups validating early product-market fit

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All Hotjar (Product Analytics) alternatives & migration guides

What Companies Actually Pay for Hotjar (Product Analytics)

Review scores
TrustRadius 7.8out of 10 (361)
Trustpilot 1.6out of 5 (58)
G2 4.3out of 5 (342)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Website Performance ImpactPricing Structure and CostCustomer SupportLimitations and Missing Features

How Hotjar (Product Analytics) Pricing Compares

Software Starting Price Top Price
Hotjar (Product Analytics) Free $99/sessions
Contentsquare Custom Custom
Countly Free $40/month
GameAnalytics Free $499/custom
Kissmetrics $99/month $99/month
Pendo Free $133000/per year (varies by MAU)

Browse all Product Analytics pricing →

6 Hotjar (Product Analytics) Hidden Costs Beyond the List Price

Beyond the listed price, Hotjar (Product Analytics) has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Modular Pricing $972 per month, or over $11,600 per year
    high 1 source
    industry "For example, a full Hotjar stack at commonly used paid tiers could cost approximately $972 per month, or over $11,600 per year"
  • Session Caps & Forced Upgrades
    high 1 source
    industry "Users often face "forced upgrades" to higher, significantly more expensive tiers rather than paying incremental overage fees when they exceed session limits"
  • Data Retention Limits €350 per month (around $380)
    medium 1 source
    industry "Hotjar generally deletes all data after 365 days with no paid extension option, requiring external export and storage solutions for longer retention"
  • Payment Method Discount $117.60
    low 1 source
    industry "For the Growth tier, this means paying $588 per year with an invoice versus $470.40 per year with in-app payment, a difference of $117.60"
  • Professional Services
    medium 1 source
    industry "These services incur separate costs beyond the base subscription, requiring direct sales negotiation for exact fees"
  • Limited Free Plan
    low 1 source
    industry "Limited Free Plan: While a free plan is available for all three products (Observe, Ask, Engage), it offers very limited features and session/response allowances, making it less useful for scaling businesses or meaningful analysis"
Tip

Ask your Hotjar (Product Analytics) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Hotjar (Product Analytics) Contract Terms

Hotjar (Product Analytics) contracts auto-renew. Changes require Users can terminate their agreement by downgrading to the free plan by the end of their subscription term; annual fees are generally non-refundable, but new customers have a 30-day money-back guarantee if cancellation is submitted in-app before renewal.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can terminate their agreement by downgrading to the free plan by the end of their subscription term; annual fees are generally non-refundable, but new customers have a 30-day money-back guarantee if cancellation is submitted in-app before renewal.
Minimum Commitment A minimum commitment of one month for monthly billing or one year for annual billing is required for paid plans to receive discounted rates, and yearly payments are non-reversible until the cycle is completed.
Based on 1 verified source

Hotjar (Product Analytics) Pricing FAQ

01 Is there a free plan available?

Yes, Hotjar (Product Analytics) has a Free plan.

02 What are the monthly prices for the Growth plan?

The Growth plan is available for $49 per month for sessions, $39 per month for sessions, $99 per month for responses, and $79 per month for responses.

03 Are there custom pricing options?

Yes, Pro and Enterprise plans have custom pricing.

Is this pricing incorrect? — we'll verify and update it.