Price checkUsage-based
FreeFreePay-as-you-goFreeEnterpriseCustom
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All PostHog Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 1M analytics events/mo
  • 5K session recordings/mo
  • 1M feature flag requests/mo
  • 100K error tracking exceptions/mo
  • 1500 survey responses/mo
  • 1M data warehouse rows/mo
  • 500 AI credits/mo
  • 10K workflow messages/mo
  • 50GB logs/mo
  • 1 project
  • 1-year data retention
  • Unlimited team members
  • Community support

Pay-as-you-go

  • Same free monthly tier included
  • Usage-based pricing after free tier
  • Product Analytics from $0.00005/event
  • Session Replay from $0.005/recording
  • Feature Flags from $0.0001/request
  • Surveys from $0.10/response
  • 6 projects
  • 7-year data retention
  • Email support (Slack support over $2k/mo)
  • Set billing limits per product
  • Unlimited team members

Enterprise

  • Custom contracts
  • Dedicated support
  • RBAC and SSO enforcement
  • Setup and training included
  • Platform add-on packages
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Quick Answer
Last verified:
High confidence

PostHog uses custom pricing as of July 2026 with 3 plans available. Contact PostHog directly for a personalized quote. Plans: Free (free), and Pay-as-you-go (free). Enterprise pricing is available on request. The median contract is $54,443/year based on 3 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

PostHog offers 3 pricing tiers: Free, Pay-as-you-go, Enterprise. The Pay-as-you-go plan is growing companies exceeding free tier limits.

Compared to other product analytics software, PostHog is positioned at the budget-friendly price point.

  • Median contract: $54,443/yr from 3 purchases Directional
    • 0
  • 2 documented hidden costs beyond list price
Last verified: | Sources: 3 pricing pages and reviews

How much does PostHog cost?

PostHog uses custom pricing across 3 plans. Contact PostHog directly for a personalized quote. Plans include Free (free), Pay-as-you-go (free), Enterprise (custom pricing).

PostHog Pricing Overview

PostHog uses custom pricing — contact their sales team for a quote. The Free plan is free and is best for startups and individuals under free tier limits. The Pay-as-you-go plan is free and is best for growing companies exceeding free tier limits. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises needing custom contracts and dedicated support.

The median PostHog customer pays $54,443/year based on 3 verified purchases.

There are at least 2 documented hidden costs beyond PostHog's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 20, 2026 from 3 independent sources.

Try PostHog Free

PostHog offers a Free plan with generous event limits for product analytics, session replay, feature flags, and A/B testing. The Professional tier uses usage-based pricing, while Basic and Enterprise tiers require custom quotes. Based on Vendr data, mid-sized teams typically pay around $54,443/year.

How PostHog Pricing Compares

Compare PostHog pricing against top alternatives in Product Analytics.

Countly $0-$40/user/mo Compare → Kissmetrics $0-$499/user/mo Compare → Pendo $7000.0-$133000.0/user/mo Compare →

Compare PostHog vs Alternatives

Before committing to PostHog, compare pricing with these 3 alternatives in the same category.

VSCountly
Free

Privacy-focused developers

Full comparison
VSKissmetrics
Free

Small teams wanting predictability

Full comparison
VSPendo
From $7000.0/user/mo

General users and teams

Full comparison

All PostHog alternatives & migration guides

What Companies Actually Pay for PostHog

The median PostHog buyer pays $54,443/year based on 3 verified purchase transactions.

What companies actually pay $54,443/yr Median across 3 purchases Directional
0
Review scores
TrustRadius 8.9out of 10 (9)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Usage-based pricing creates cost uncertaintySelf-hosting requires significant infrastructure expertise
Source: Vendr buyer database — median calculated from 3 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

PostHog Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Early-Stage Startup (100K events/month) $0 Year 1 total
well within free tier of 1M events
5K recordings
Total $0

Small team tracking basic product analytics and session replays for a new SaaS product

Growing SaaS Company (5M events/month) $250 Year 1 total
4M paid events at ~$0.00004/event
session replays
feature flags
Total $250

Mid-sized company using product analytics, session replay, and feature flags for active user base

Scale-Up (50M events/month) $1,500 Year 1 total
49M paid events with volume discounts
all products
Total $1,500

Scaling company with high traffic using full platform including A/B testing and surveys

Enterprise (500M+ events/month) $8,000 Year 1 total
volume discounts to $0.000009/event
self-hosting infrastructure
premium support
Total $8,000

Large enterprise with massive scale, self-hosting, requiring all features and dedicated support

Median Annual Deployment $54,443 Year 1 total

Based on Vendr transaction data across 3 PostHog purchases

How PostHog Pricing Compares

Software Starting Price Top Price
PostHog Custom Custom
Contentsquare Custom Custom
Countly Free $40/month
GameAnalytics Free $499/custom
Kissmetrics $99/month $99/month
Pendo Free $133000/per year (varies by MAU)

Detailed pricing comparisons:

Browse all Product Analytics pricing →

2 PostHog Hidden Costs Beyond the List Price

Beyond the listed price, PostHog has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • Usage-based pricing unpredictability 15-25% variance from initial estimates
    medium 1 source
    Hacker News "I wanted to use posthog, but usage based pricing scares me."
  • Self-hosting infrastructure costs $12,000-$54,000/year
    high 1 source
    Hacker News "After you get off the public pricing, you will likely find yourself paying >$12k/year for one of these tools."
    Hacker News "If you want to self-host a product analytics tool, you will basically be responsible for scaling the system."
Tip

Ask your PostHog sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Hacker News Tech community Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

PostHog Price History

Pricing changes CostBench has tracked for PostHog, verified across 2 snapshots going back to 2026Q1.

  1. PostHog price decrease

    Highest tier decreased from $0 to $0/month

    -100%

  2. PostHog tier restructure

    Changed from 4 to 3 pricing tiers

  3. PostHog tier renamed

    "Basic" renamed to "Pay-as-you-go"

View PostHog's full price history →

PostHog Pricing FAQ

01 How much does PostHog actually cost?

Over 90% of companies use PostHog completely free. Paid usage typically ranges from $100-$5,000+/month depending on volume. Product analytics costs ~$0.00005 per event (about $50 per million events after the 1M free tier), with steep volume discounts at higher usage.

02 What is included in PostHog's free tier?

The free tier includes 1 million product analytics events, 5,000 session replays, 1 million feature flag requests, 100,000 error logs, and 1,500 survey responses per month. It also includes unlimited team members, 1 year data retention, and no credit card required.

03 How does PostHog's usage-based pricing work?

PostHog charges per event/action with tiered step-down pricing - the more you use, the lower the per-unit cost. Each product (analytics, session replay, feature flags, etc.) is metered independently, so you only pay for what you use. You can set billing caps to prevent unexpected costs.

04 Can I use PostHog without paying anything?

Yes, PostHog's free tier is generous and resets monthly. You get 1M events, 5K session recordings, 1M feature flag requests, and more every month free forever with unlimited team members. No credit card required to start.

05 What happens if I exceed my free tier limits?

Once you exceed free tier limits, you'll be charged based on usage at tiered rates. For example, events 1M-2M cost $0.00005 each (~$50 for the extra million). You can set hard billing caps to stop processing once you hit a limit.

06 Does PostHog charge per seat or per user?

No, PostHog includes unlimited team seats and unlimited tracked users on all plans. You only pay based on usage (events, recordings, etc.), not per team member or end user, making it ideal for growing teams.

07 What are PostHog's hidden costs?

Main hidden costs include: unexpected usage spikes increasing bills, self-hosting infrastructure costs, custom user properties potentially costing extra, engineering time for advanced integrations, and costs from using multiple products simultaneously (each charges independently).

08 Is PostHog's pricing usage-based?

Yes, PostHog's Professional tier uses usage-based pricing charged per event. The Free tier provides a generous allocation for small teams, while Basic and Enterprise tiers offer custom pricing. Some users find usage-based pricing unpredictable as event volumes scale.

09 Should I self-host PostHog or use the managed cloud version?

Self-hosting gives you complete data control but requires infrastructure scaling expertise. You'll be responsible for database performance, query optimization, and server management. The managed cloud version eliminates infrastructure overhead but sends data to PostHog's servers. Most teams choose cloud unless they have specific data sovereignty requirements or dedicated infrastructure teams.

Is this pricing incorrect? — we'll verify and update it.