Price checkPer Month
Social Marketing Essential$1249/Month/moSocial Marketing Advanced$2499/Month/moSocial Marketing IntelligentCustom
See all 9 plans

All Emplifi (formerly Socialbakers) Plans & Pricing

Plan Monthly Annual Best For
Social Marketing Essential
Social Marketing Advanced
Social Marketing Intelligent
Social Care Essential
Social Care Advanced
Social Care Intelligent
Social Commerce Essential
Social Commerce Advanced
Social Commerce Intelligent
View all features by plan (compare side-by-side)

Social Marketing Essential

Social Marketing Advanced

Social Marketing Intelligent

Social Care Essential

Social Care Advanced

Social Care Intelligent

Social Commerce Essential

Social Commerce Advanced

Social Commerce Intelligent

See Emplifi (formerly Socialbakers) Plans
Compare Emplifi (formerly Socialbakers) with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Emplifi (formerly Socialbakers) actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$31Kper month · $1249/unit × 25units
Year 1 license$375K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Emplifi (formerly Socialbakers)'s plans, annualized. Custom-priced tiers show a hatched bar.

Social Marketing Essential$15K/yr
Social Marketing Advanced$30K/yr
Social Marketing IntelligentCustom
Social Care EssentialCustom
Social Care AdvancedCustom
Social Care IntelligentCustom
Social Commerce EssentialCustom
Social Commerce AdvancedCustom
Social Commerce IntelligentCustom
Quick Answer
Last verified:
High confidence

Emplifi (formerly Socialbakers) costs $1.2K to $2.5K per Month as of July 2026, with 9 plans available. Plans: Social Marketing Essential at $1249/Month, and Social Marketing Advanced at $2499/Month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Emplifi (formerly Socialbakers) offers 9 pricing tiers: Social Marketing Essential, Social Marketing Advanced, Social Marketing Intelligent, Social Care Essential, Social Care Advanced, Social Care Intelligent, Social Commerce Essential, Social Commerce Advanced, Social Commerce Intelligent. Paid plans include Social Marketing Essential at $1249/Month, Social Marketing Advanced at $2499/Month.

Compared to other social media management software, Emplifi (formerly Socialbakers) is positioned at the premium price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.4 out of 5 from 382 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Emplifi (formerly Socialbakers) cost?

Emplifi (formerly Socialbakers) pricing starts at $1249/Month across 9 plans, with enterprise pricing available on request. Plans include Social Marketing Essential at $1249/Month, Social Marketing Advanced at $2499/Month, Social Marketing Intelligent (custom pricing), Social Care Essential (custom pricing), Social Care Advanced (custom pricing), Social Care Intelligent (custom pricing), Social Commerce Essential (custom pricing), Social Commerce Advanced (custom pricing), Social Commerce Intelligent (custom pricing).

Emplifi (formerly Socialbakers) Pricing Overview

Emplifi (formerly Socialbakers) has 9 pricing plans ranging from $1,249 to $2,499/Month. The Social Marketing Essential plan costs $1,249/Month. The Social Marketing Advanced plan costs $2,499/Month. The Social Marketing Intelligent plan requires contacting sales for a custom quote. The Social Care Essential plan requires contacting sales for a custom quote. The Social Care Advanced plan requires contacting sales for a custom quote. The Social Care Intelligent plan requires contacting sales for a custom quote. The Social Commerce Essential plan requires contacting sales for a custom quote. The Social Commerce Advanced plan requires contacting sales for a custom quote. The Social Commerce Intelligent plan requires contacting sales for a custom quote.

Emplifi (formerly Socialbakers) contracts auto-renew, with a 24-month contracts minimum commitment.

There are at least 6 documented hidden costs beyond Emplifi (formerly Socialbakers)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in June 15, 2026 from 1 independent source.

See Emplifi (formerly Socialbakers) Plans

Emplifi offers several tiers for social media management. The available plans include Social Marketing Essential and Social Marketing Advanced. Other plans like Social Marketing Intelligent, Social Care, and Social Commerce are available with custom pricing.

How Emplifi (formerly Socialbakers) Pricing Compares

Compare Emplifi (formerly Socialbakers) pricing against top alternatives in Social Media Management.

Agorapulse $79-$199/user/month View pricing → Brand24 $199-$1499/month View pricing → Brandwatch $800-$5000/month View pricing →

Compare Emplifi (formerly Socialbakers) vs Alternatives

Before committing to Emplifi (formerly Socialbakers), compare pricing with these 3 alternatives in the same category.

VSAgorapulse
From $79/user/month

Compare pricing
VSBrand24
From $199/month

Solo entrepreneurs and freelancers tracking a single brand

Compare pricing
VSBrandwatch
From $800/month

Researchers and analysts

Compare pricing

All Emplifi (formerly Socialbakers) alternatives & migration guides

What Companies Actually Pay for Emplifi (formerly Socialbakers)

Review scores
TrustRadius 8.9out of 10 (219)
G2 4.4out of 5 (382)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Difficulty navigating to quickly pull performance reads and platform analytics.Dashboards are not very visually appealing, and there are limitations in inserting original layouts or changing graph colors.Inability to add a cover photo to videos when uploading.Reporting can be limited, with difficulty in creating cross-platform tables sorted by key metrics like impressions, engagements, and followers.

How Emplifi (formerly Socialbakers) Pricing Compares

Software Starting Price Top Price
Emplifi (formerly Socialbakers) $1249/Month $2499/Month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $399/month

Browse all Social Media Management pricing →

6 Emplifi (formerly Socialbakers) Hidden Costs Beyond the List Price

Beyond the listed price, Emplifi (formerly Socialbakers) has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Integration/API Costs
    medium 1 source
    industry "Hidden/Implementation Costs: Buyers have reported that integrations and API connections can incur additional costs."
  • Add-on Fees
    medium 1 source
    industry "Furthermore, "add-ons" have been cited as a source of hidden fees."
  • Professional Services
    high 1 source
    industry "Emplifi's terms and conditions indicate that "Professional Services" for transition assistance, such as migration, data transformation, or integration into a new environment, are provided at their "then-current standard rates," implying extra char..."
  • Service Fee Increase $3,000
    high 1 source
    industry "One user specifically noted a $3,000 increase for a "service fee" during a contract renewal."
  • Support Costs
    medium 1 source
    industry "The overall "total cost of ownership (TCO)" for social marketing software, including Emplifi, encompasses not only license and subscription fees but also training, customizations, hardware (if needed), maintenance, and support."
  • Overage Prices
    high 1 source
    industry "Another significant change reported by a long-term user was a shift in the pricing model from being based on the total number of social profiles to an "audience size allowance" with "overage prices" if the allowance is exceeded."
Tip

Ask your Emplifi (formerly Socialbakers) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Emplifi (formerly Socialbakers) Contract Terms

Emplifi (formerly Socialbakers) contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 24-month contracts
Based on 1 verified source

How to Negotiate Emplifi (formerly Socialbakers) Pricing

Emplifi (formerly Socialbakers) contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Challenge pricing model changes medium success

Buyers have reported pushing back against unexpected changes in pricing models.

https://emplifi.io
High success Medium Low / difficult

Full negotiation guide →

Emplifi (formerly Socialbakers) Pricing FAQ

01 What are the monthly prices for Emplifi's Social Marketing plans?

The Social Marketing Essential plan is $1249.0 per month. The Social Marketing Advanced plan is $2499.0 per month.

02 Are there any free plans available?

Emplifi does not offer a free plan.

03 Which Emplifi plans require custom pricing?

The Social Marketing Intelligent, Social Care Essential, Social Care Advanced, Social Care Intelligent, Social Commerce Essential, Social Commerce Advanced, and Social Commerce Intelligent plans all have custom pricing.

Is this pricing incorrect? — we'll verify and update it.