Birch vs Kartra Pricing (2026)
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Team size
25 seats

Birch vs Kartra

Marketing Automation pricing comparison · 2026

Birch pricing ranges from $49–$1799/month, while Kartra ranges from $52–$549/month. Kartra is typically 62% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Birch pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Kartra pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
Birch
Birch (formerly Revealbot) is a performance marketing automation platform that helps adver
verified 27d ago
$230 $500
View pricing →
Kartra
Kartra pricing starts at $59/month for the Essentials plan or $52/month paid annually.
verified 27d ago
$230 $500
View pricing →
Verdict · Vendr median · year 1
Birch saves $270 vs Kartra · 25 seats
Cheapest $230
Spread 54%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$30K/yr
year 1 license · $99/seat
Starter
$36K/yr
year 1 license · $119/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$230/yr
Vendr · n=135
Median annual
$500/yr
Vendr · n=82
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 12 sourced facts
8 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
Sources 24 sourced facts
21 hidden-cost · 2 contract · Vendr median
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Percentage-Based Overage Charges on Monthly Plans
    $40-500+/month depending on overspend amount and tier
    1 source
  • Charges After Cancellation for Accumulated Overages
    $40-$516 one-time charge after cancellation
    1 source
  • Server-Side Tracking Event Costs
    $10-499/month depending on event volume
    1 source
  • Significant Time Investment to Master Platform
    10-40 hours of initial setup and learning time
    1 source
  • Ad Spend Billing Outside Platform
    $200-$500
    2 sources
5 documented
  • Third-Party Expert Fees for Setup and Training
    $200/hour for Kartra experts
    3 sources
  • Platform Lock-In and Migration Costs
    100% rebuild required - no export functionality
    3 sources
  • Productivity Loss from UI/UX Inefficiency
    5-10x time multiplier on content updates
    3 sources
  • Extended Support Response Times Leading to Revenue Loss
    $5,000-$10,000 in wasted ad spend per incident
    4 sources
  • Video Hosting File Size Restrictions and Processing Delays
    5-15 minutes processing time per video + manual queue management
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Birch
Kartra
Auto-renewal
Yes
Yes
Cancellation
Immediate cancellation allowed but no refunds on annual plans
—
Commitment
✓ Month-to-month for monthly plans, 1 year for annual plans
—
Price escalation
—
—
Can downgrade
—
—
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
3.8/5 (16)
G2
4.6/5
Watch out
Platform can be buggy and unreliable, causing manual ad launch workarounds
No public ratings yet
Best for
Beginners, solopreneurs, and freelancers testing an all-in-one platform on a budget with a small contact list
Watch out
Bugs and severe lag, especially as account grows
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Birch pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Kartra pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

Birch

$49–$1799
/month
8 plans
Full pricing breakdown →
VS
Marketing Automation

Kartra

$52–$549
/month
4 plans
Full pricing breakdown →

Birch and Kartra both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Birch Kartra
Essential $49 /month $59 /month
Pro $99 /month $119 /month
Pro ($30K spend) $249 /month $229 /month
Pro ($75K spend) $499 /month $549 /month
Pro ($150K spend) $799 /month —
Pro ($300K spend) $1.3K /month —
Pro ($500K spend) $1.8K /month —
Enterprise Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Birch

3 scenarios
$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking

Kartra

4 scenarios
$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
See all 4 scenarios →

Market Intelligence

Birch

Median annual cost
$230
Based on
135 deals

Kartra

Median annual cost
$500
Based on
82 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Birch 6 hidden costs

high
Percentage-Based Overage Charges on Monthly Plans $40-500+/month depending on overspend amount and tier
medium
Charges After Cancellation for Accumulated Overages $40-$516 one-time charge after cancellation
medium
Server-Side Tracking Event Costs $10-499/month depending on event volume
low
Significant Time Investment to Master Platform 10-40 hours of initial setup and learning time
critical
Ad Spend Billing Outside Platform $200-$500
See all Birch hidden costs →

Kartra 8 hidden costs

high
Third-Party Expert Fees for Setup and Training $200/hour for Kartra experts
critical
Platform Lock-In and Migration Costs 100% rebuild required - no export functionality
medium
Productivity Loss from UI/UX Inefficiency 5-10x time multiplier on content updates
high
Extended Support Response Times Leading to Revenue Loss $5,000-$10,000 in wasted ad spend per incident
medium
Video Hosting File Size Restrictions and Processing Delays 5-15 minutes processing time per video + manual queue management
See all Kartra hidden costs →

Contract Terms

Term Birch Kartra
Auto-renewal Yes Yes
Cancellation Immediate cancellation allowed but no refunds on annual plans —
Minimum commitment Month-to-month for monthly plans, 1 year for annual plans —

Continue researching

Birch

Kartra

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